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Social Media Marketing: Twitter


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Social media marketing training session on Twitter

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Social Media Marketing: Twitter

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  3. 3. Hype Cycle for Emerging Technologies <br />Source:<br />
  4. 4. Agenda<br />How to communicate on @twitter?<br />How to increase your number of followers?<br />How to manage your followers?<br />How to analyse @twitter accounts?<br />How to manage @twitter accounts?<br />Case studies<br />Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand.<br />comScore, 2011<br />
  5. 5. What is @twitter?<br />
  6. 6. The Party is Getting Bigger<br />Source: Forbes<br />
  7. 7. How do you communicate on @Twitter?<br />
  8. 8. Examples of @twitter Communication<br />
  9. 9. Twitter Functionality <br />
  10. 10. Twictionary<br />Source:<br />
  11. 11. Less Privacy More Disclosure<br />Source:<br />
  12. 12. Profile Pictures & Backgrounds<br />
  13. 13. Increase the number of followers<br />List yourself on @twitter directories:,,,<br />Use #tags to highlight important words (,<br />Fill out your bio<br />Take pictures (<br />Business cards, email signature, LinkedIn, Facebook<br />Ask for retweet (RT) in your tweets<br />
  14. 14. Managing your followers<br />Your tweeter Karma @karma_news<br />Your quitters and much more @nutshellmail<br />
  15. 15. Inserting Links to Your Tweets<br />140 characters- how to say a lot within very little space?<br />25% of tweets contain links (Sep ’09)<br />URL shorteners:,, <br />Track your link performance with or<br />
  16. 16. Analysing @twitter Accounts @klout<br />
  17. 17. Analysing @twitter Accounts @TweetStats<br />
  18. 18. Comparing Competitors<br />
  19. 19. Managing @twitter with @tweetdeck<br />
  20. 20. Managing @twitter with @hootsuite<br />
  21. 21. Popular Apps for Accessing @twitter<br />Source: Twitter<br />
  22. 22. The Twitterverse<br />
  23. 23.
  24. 24. @twitter Case Study: @mozy<br />Mozy is a leading online backup service for consumers and businesses<br />Idea of doing a contest on @twitter #mozyfaf<br />Immediate result: 300 people re-tweeted the first message and +400 followers in 2 days<br />Business lessons learnt: <br />Try a Twitter contest if you have something you can easily give away<br />Get on a regular tweet schedule that users can count on.<br />Use hashtags to keep track of entries<br />Source:<br />
  25. 25. @twitter Case Study @humphryslocombe<br />HumphrySlocombe is a 14-seat ice cream shop in San Francisco<br />Started because had zero money for promotion<br />Product that changes daily<br />Edgy, occasionally rude and always entertaining @twitter account<br />Source:<br />
  26. 26. Q & A<br />@tunelis<br /><br />
  27. 27. Appendix: Presentation from Thinking Digital<br />Source:<br />