This document discusses the nature and importance of business communication. It defines business communication as the flow of information between people at different levels of an organization to allocate work and promote products/services. The nature of business communication is described as a continuous, contextual, two-way process aimed at achieving organizational objectives and dispelling misunderstandings. Some key importance of business communication include bringing people closer, saving time, breaking barriers, and influencing actions/attitudes. Overall, the document emphasizes that effective business communication is important for sharing information within an organization.

1. RNB GLOBAL UNIVERSITY
COURSE NAME : BUSINESS COMMUNICATION
TOPIC : NATURE AND IMPORTANCE OF BUSINESS
COMMUNICATION
PRESENTED BY: SUBMITTED TO:
ARHAM BOTHRA PROF. SHALINI JOSHI
B.COM(2ND SEM) (SCHOOL OF BASIC & APPLIED SCIENCE)

2. CONTENT
 MEANING OF BUSINESS COMMUNICATION
 NATURE
 PROCESS
 IMPORTANCE
 CONCLUSION

3. BUSINESS COMMUNICATION IS:
 Communication is the flow of information and understanding from one person to
another at the same level or at different levels. It is a process which enables
management to allocate and supervise the work of the employees.
 Business communication is communication that promotes a product, service,
marketing, or organization; relays information within a business; or functions as an
official statement from a company.
 Two-way process of reaching mutual understanding, in which participants not only
exchange (encode-decode) information but also create and share meaning.

4. NATURE OF BUSINESS COMMUNICATION
 It is a process.
 It is inevitable.
 Meaning based.
 Communication could be intentional and unintentional.
 Communication is systematic.
 A two-way traffic.
 Communication is a social process.
 A dynamic process.
 Continuous process.
 It is spiraling process.

5. CONTD…
 It is contextual.
 Needs proper understanding.
 Leads achievement of the organizational objective.
 Dispels misunderstanding.
 It shares thoughts and ideas, which produce response.
 It is the life blood of the business.

6. PROCESS OF BUSINESS COMMUNICATION

7. IMPORTANCE OF BUSINESS COMMUNICATION
 It brings people closer.
 It saves time in any formal set up.
 It breaks the barrier between individuals / groups.
 It results in common understanding of any idea/ thought.
 It adds to the knowledge base.
 It removes many misunderstanding & misconceptions.
 It can influence the actions of people.
 It can change the attitude of people.

8. CONCLUSION
Overall business communication is helpful in information sharing from one person to
another by a proper media.
And the information can be :
 Changes and development in the organization.
 Special rewards and awards.
 Settlements with the union.
 Major changes in the organization.

9. THANK YOU