Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
Identifying Panda or Penguin on your websites - Digital Olympus - 12.03.2018Murat Yatağan
Murat Yatagan will be talking about clear-cut identification methods for following up on all leads concerning the impact of Google’s quality algorithm updates on websites. With these methods, you will not only be able to understand whether your site has been impacted by Google’s Panda and/or Penguin algorithms, but will be able to get to the root of the issue. That means you will learn what to look into to discover potential quality issues on your site. These methods do not require any paid SEO tools and they are considerably more time efficient.
Social Media Marketing for Business EnterprisesSean Si
This is how you should present your Social Media Marketing to your clients, prospects, marketing managers, etc. A good introduction to Social Media Marketing Services.
What Makes A 'Quality' Website - Digital Olympus 12.03.2018JJ Grice
2017 was packed with Google updates and ranking fluctuations – what do these changes mean in relation to site quality? In this session of Digital Olympus, I talked through why it’s important to carry out regular quality checks on your website and why link building is still important in relation to site quality.
Learn when to turn to 3rd party PPC tools and when to DIY. Discover some of the best tools out there to take your paid search account to the next level.
Zero to $1M ARR: How to Grow a SaaS CompanyHigh Alpha
High Alpha welcomed Sujan Patel, Co-Founder of Web Profits, as our featured guest at our March Speaker Series. Sujan discussed in detail a number of growth tactics for companies in the pre-launch, launch, and scale stages. High Alpha Partner Kristian Andersen also sat down with Sujan to discuss Sujan's marketing origin story and his passion for racing.
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines.
@ Kindly Follow my Instagram Page to discuss about your mental health problems-
-----> https://instagram.com/mentality_streak?utm_medium=copy_link
@ Appreciate my work:
-----> behance.net/burhanahmed1
Thank-you !
Identifying Panda or Penguin on your websites - Digital Olympus - 12.03.2018Murat Yatağan
Murat Yatagan will be talking about clear-cut identification methods for following up on all leads concerning the impact of Google’s quality algorithm updates on websites. With these methods, you will not only be able to understand whether your site has been impacted by Google’s Panda and/or Penguin algorithms, but will be able to get to the root of the issue. That means you will learn what to look into to discover potential quality issues on your site. These methods do not require any paid SEO tools and they are considerably more time efficient.
Social Media Marketing for Business EnterprisesSean Si
This is how you should present your Social Media Marketing to your clients, prospects, marketing managers, etc. A good introduction to Social Media Marketing Services.
What Makes A 'Quality' Website - Digital Olympus 12.03.2018JJ Grice
2017 was packed with Google updates and ranking fluctuations – what do these changes mean in relation to site quality? In this session of Digital Olympus, I talked through why it’s important to carry out regular quality checks on your website and why link building is still important in relation to site quality.
Learn when to turn to 3rd party PPC tools and when to DIY. Discover some of the best tools out there to take your paid search account to the next level.
Zero to $1M ARR: How to Grow a SaaS CompanyHigh Alpha
High Alpha welcomed Sujan Patel, Co-Founder of Web Profits, as our featured guest at our March Speaker Series. Sujan discussed in detail a number of growth tactics for companies in the pre-launch, launch, and scale stages. High Alpha Partner Kristian Andersen also sat down with Sujan to discuss Sujan's marketing origin story and his passion for racing.
A website audit is a complete analysis of all the factors that determine your site’s visibility in search engines.
@ Kindly Follow my Instagram Page to discuss about your mental health problems-
-----> https://instagram.com/mentality_streak?utm_medium=copy_link
@ Appreciate my work:
-----> behance.net/burhanahmed1
Thank-you !
Joanna Lord - How to Operationalize Growth & Drive RevenueTuring Fest
In this presentation Joanna will talk through the many levers of growth, and how to organize your teams, processes, and channels to maximize growth. She’ll give examples of how the best companies in the world created growth engines, and leave you with tactics to bring back to your teams and beat out your competitors.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Measure camp 2013 a world of google 100% not provided90 Digital
A useful PPT on 'Google not provided' where I explained how to measure SEO success in a world of 100% not provided. Tips, tricks and tools.
http://90digital.com/
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
Joanna Lord - How to Operationalize Growth & Drive RevenueTuring Fest
In this presentation Joanna will talk through the many levers of growth, and how to organize your teams, processes, and channels to maximize growth. She’ll give examples of how the best companies in the world created growth engines, and leave you with tactics to bring back to your teams and beat out your competitors.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Measuring Content Performance - Jon HibbittSiteVisibility
Earlier this year Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke to the Brighton and Hove chamber of commerce about content marketing and how you can measure your contents performance.
[Elite Camp 2016] Stacey MacNaught - Nobody Pays the Bills in "Social Shares"...CXL
Content marketing has a tendency to be a bit of a "fluffy" term, too frequently measured against things like "shares." Nobody pays the bills in shares. In this talk, Stacey will be talking about content marketing that delivers against tangible marketing goals. Stacey will share tactics her team are using to come up with content ideas that deliver relevant (converting!) traffic and tips for executing the ideas for maximum impact.
Measure camp 2013 a world of google 100% not provided90 Digital
A useful PPT on 'Google not provided' where I explained how to measure SEO success in a world of 100% not provided. Tips, tricks and tools.
http://90digital.com/
What the Doctor Ordered: Your Yearly Google Algorithm Update Checkup (2016 Ed...Search Engine Journal
What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.
This presentation talks about How to Influence Google Auto Suggest. The auto suggest is based on an algorithm and the answer to all the questions are only known by Google and no one else!
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
Is a 360-deg Audience View a Reality for Media BrandsRob Keenan
In a presentation at the Business Media Summit in Toronto in January of 2018, Robert Keenan of Keenan Media explored the opportunities for developing a unified database for BtoB media brands and the realities of developing a 360-degree view of your audience,.
Rise of the Hybrids: Evolution of the PR and Communications Professional Prot...PR 20/20
[Keynote presentation from the May 2016 PRSA Strategic Collaboration Conference]
The rate of technology innovation, along with massive shifts in consumer behavior, have revolutionized the industry and the job market. Corporate marketing departments, small businesses and agencies struggle to recruit and retain qualified professionals for career paths that did not exist three years ago, while academic institutions are faced with the need to adapt curriculums to the real-time nature of business.
Modern PR and communications professionals must have a clear understanding of how their actions impact organizational goals. These next-generation professionals are hybrids, who are able to perform across multiple disciplines such as analytics, automation, content marketing, and mobile and social networking. They provide integrated solutions that used to require multiple agencies or in-house professionals. But these hybrids are a rare breed.
This session explores the industry’s growing talent gap, and the opportunity for PR and communications professionals to unlock their potential by evolving into prototype hybrid professionals. You’ll learn:
- How technology innovation and shifts in consumer behavior are impacting career paths.
- What traits define the hybrid professional.
- How to connect PR and communications campaigns to bottom-line results.
- How to advance yourself and your team.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
How Customer Reviews Impact the Buyer's Journey Vbout.com
In this presentation, we'll explain how you can build long-term relationships with your clients using reputation management solutions guaranteed to drive results.
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
Local Search in 2023: Must-Know and Must-Do TacticsMilestone Inc
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan.
An enterprise software company has been using inbound marketing to generate leads for over a year. In this episode we look at the success and challenges this client has faced from an inbound marketing agency's perspective, to offer insights to other agencies and clients implementing inbound and content marketing for themselves.
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business.
Presentation from our webinar on Preparing for a Website Redesign. For the recording and other resources, visit http://www.techsoupcanada.ca/learning_centre/webinars/2011/08/03/website_redesign.
Showcasing Kaleida at Google's DNI fund eventMatt McAlister
Kaleida was a winner of Google's Digital News Initiative fund Round 1. We were invited to showcase our work in Amsterdam today. These are the slides we presented in our panel on analytics.
March to Standards: #SMMStandards Progress and RoadmapTim Marklein
Presentation by @tmarklein and @kdpaine outlining progress, initial deliverables and a roadmap from the #SMMStandards Coalition and Conclave work, presented June 15, 2012 at the 4th European Summit on Measurement hosted by AMEC in Dublin -- includes contributions from cross-industry collaboration including AMEC, Council of PR Firms, Institute for Public Relations, PRSA, Global Alliance, CIPR, IABC, SNCR, Web Analytics Association, WOMMA and key clients Dell, Ford, Procter & Gamble, SAS, Southwest Airlines, Thomson Reuters
Richard Bagnall's presentation to the #commsacad LGComms conference in conjunction with GCS, the Government Communications Service and the PRCA. Richard talks about the urgent need for PR and comms to level up its measurement and evaluation techniques in the current economic climate. PR must show that it generates value to the organisation and that it is not just a cost centre. Using free educational resources, it is now possible to tell a meaningful and relevant measurmeent story at any organisation irrespective of budget. Measure what matters, don't just count what's easy to count.
Richard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.
These are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.
More from AMEC| the International Association for the Measurement and Evaluation of Communications (9)
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
25. G oals O bjectives S trategy T actics Metrics Metrics Business objectives & business KPIs PR objectives & PR KPIs
26. Think about our own PR objectives and needs To be aware of issues and opportunities in close to real time To know which content matters and which is irrelevant To identify the drivers and influencers To justify budgets To prove success of campaigns / agency work To fine tune results / know what works
31. [email_address] www.metrica.net/measurementmatters @richardbagnall www.linkedin.com/in/richardbagnall Let’s keep talking: Copyright applies to this document –some rights reserved. This work is licensed under a Creative Commons. Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0 www.facebook.com/metricameasures
Editor's Notes
Guys, we have a problem. All of us in this room share it. Social media is exploding in importance We feel out of control, we feel like we’re missing opportunities. We’re terrified that potential problems could erupt anywhere. How do we organise? How do we scale? How do we optimise? If we engage, who should we engage with, where is the content that matters? How should we behave and interact? Within our businesses – whether we work at PR agencies or in house – how do we justify our budgets? How do we prove value? How do we know if we are being effective?
Ken Burbary – wiki on social media monitoring companies
Problems with relying on google alerts and other free tools
Total numbers differ by almost 100% On average 40% of coverage is irrelevant Overlap between any two aggregators is only around 20% On average 40% of coverage is irrelevant Company 1 had the highest number of duplicate posts Overlap between any two aggregators is around 20% No aggregator is fully comprehensive Aggregator volumes differ across channels So…there’s no point trying to “measure the universe” And you still need a human touch for qualitative insight Company 2 by far the fastest across all posts Sentiment – Company 1 was worse than random base line! Metrica’s in-house automated sentiment ran at 68% before human checking Poor relevance and sentiment accuracy demonstrates value of expert input, particularly at the search string creation and content checking stages However, speed of automated monitoring (especially Company 2) is perfectly suited for monitoring crises/ emerging conversations All companies involved in our survey have excellent monitoring portals for this purpose
January 2009: approx. 75 million Tweets per month August 2010: approx. 2.64 billion Tweets per month Latest figures celebrating Twitters 5 th birthday; It took 3 years, 2 months and 1 day to hit 1 billion Tweets. Now it only takes 1 week for Twitter to syndicate 1 billion Tweets Scaling problem here Universe is always expanding Absolute numbers lose meaning in this environment
Aggregator volumes differ across channels No aggregator is comprehensive Next: speed / timeliness
Only one company was finding most content in acceptable time frame. Two were taking about 24 hours to find some content – on average! Two of the companies suffered outages during our trial! Next tone
Social media automated tools don’t understand context, wit, sarcasm etc
Who agrees with this?
Now who agrees
A real example of confusing sentiment
Automated sentiment analysis was not very good One company performed worse than random base line! The others didn’t perform much better than 50:50. Recent project work : One years worth of data Aggregator supplied 94,910 After removing irrelevant pubs & dupes = 70,000 After our own Boolean searches = 40,000 After human analysis of all clips = 33,662 Next: summary of challenges
Lets move onto influence – another hot topic in measurement at the moment. Described as the new gold rush. If I can just reach the influencers – aren’t all my problems solved? Obama – surely pretty influential? Appinions Find and profile influencers relevant to topics defined by Boolean queries. Uses text analytics to understand statements by, and about, influencers and specific topics. ( api , faq ) Connect.Me (beta) A reputation-scoring system based on individuals recommending each other. Tags link recommendations to specific topics. Connect.Me promises not to mine or sell user data, so it's not an option for developers looking for influence scores. Identified A career-oriented marketability score based on how well Facebook profiles match what employers search for on social network sites. ( how ) Klout A single-score influence metric based on social network activity. "The standard for influence," at least in the sense that it's the one everyone's arguing about. ( api , faq , how ) Kred (beta) PeopleBrowsr 's single-metric scoring system based on online influence and outreach. ( api , how , intro ) PeekYou A search engine for people with a single-score influence metric based on online activity. ( api , faq , how ) PeerIndex Influence analysis with scores broken out by topic and activity, audience, and authority subscores. ( api , faq , how ) PROskore Business-oriented reputation and experience score based on social network activity, career profiles entered on the site, and on-site engagement. ( faq , how ) Spot Influence Contextual influencer identification and analysis based on reach, topicality, and impact. ( api , faq , how ) Traackr Influencer search and profiling based on reach, resonance, and relevance. Traackr can also monitor and measure online activity by influencers for campaign management.
Big Ben Clock is apparently influential
Big Ben Clock is authorative on drugs! Even with me – it says that I am influential about some of the things you would expect, but also some that you wouldn’t – like magic, photography and health – none of which I ever discuss online – or off!
Philip: “You have been influenced when you think in a way that you otherwise would not have thought, or when you have done something you wouldn’t otherwise have done” Influence is subjective to define and practically impossible to measure. From a social content point of view and the likelihood to cause actions, it also depends on one key area that no tool can help you with – the quality of your content!
So, plenty for clients to be confused about. Plenty of work still needs to be done. AMEC, has come together with CIPR, PRCA, IPR, PRSA to work on standards Focussing on 5 areas Influence Engagement Sentiment Monitoring Terminology Consultation process is open and ongoing
In the meantime, what can you do? Focus on your objectives! When choosing a hammer or a screw driver, it’s useful to know whether you have a screw or a nail Must consider what your objectives are. This is the process that all organisations should follow. Next - Blending of media – means ideally we don’t want silos. Now there is a bigger picture that we need to consider
Monitor and measure effectively – To be aware of content in close to real time - To know about crises before their bosses or clients To bring intelligence, information & order to the fire-hose of content - Bringing order to chaos To understand the drivers and influencers of the conversations - From all these conversations, who and what really matter? To gauge how this impacts the reputation of their organisation To educate colleagues about the importance of monitoring & measuring online conversations – sometimes with limited budget To point to ROI and demonstrate value for the social media investment - Demonstrate success and prove their value
Heard a lot about Poems & Pesos Poems – Paid, owned, earned media Peso – Paid, earned, shared, owned media The consumer doesn’t care or notice which channel it is – therefore it’s important that the strategy is joined up. What's the knock on effect for measurement? Other departments that have a stake in social include: PR, Human Resources, Sales, Customer service, Marketing, Branding / promotion, Advertising, IT, Legal, When the same channels are used for all these, whose metrics do you use? How do you measure one environment for multiple objectives?
This takes us along the measurement road from the old school metrics – measuring outputs to looking at measuring outcomes The old model is perhaps not relevant any more Don Bartholomew, Exposure, Engagement, Influence and Action. More at his blog. But here’s the problem. We have the oppo to measure more easily the good stuff – the out-takes and the out-comes . But this involves tailoring the metrics to client’s objectives. The volumes of content have encouraged large software companies making social media monitoring platforms – they have to make a one size that fits all so they measure what’s easy and also rely on their own scoring systems too
This matrix puts those new communications processes against the 4 types of media
Thank you. Keep in touch. Richard Bagnall – twitter – http://www.twitter.com/richardbagnall