Communication WEDNESDAY is an independent platform for meetings of the telecommunication and media business-related community. Communication WEDNESDAY is a meeting place for professionals connected with the broadband and mobile communication, services, content, applications and media business in the Czech Republic and Central Europe.

1. Summary of COMMUNICATION WEDNESDAY 2008
COMMUNICATION WEDNESDAY is an independent platform for meetings of the telecommunication
and media business-related community. COMMUNICATION WEDNESDAY is a meeting place for
professionals connected with the broadband and mobile communication, services, content,
applications and media business in the Czech Republic and Central Europe.
There are 6 events of COMMUNICATION WEDNESDAY in 2008. At the fifth event we started a new
competition called CREATIVE COMMUNICATION AWARD 2008. This is a new competition for the
best telecommunication, internet and mobile applications.
Our long-term partners of COMMUNICATION WEDNESDAY 2008 are the following companies:
ERICSSON spol. s r.o., Nokia Czech Republic, s.r.o., Nokia Siemens Networks Czech Republic,
s.r.o., T-Mobile Czech Republic a.s. and Vodafone Czech Republic a.s.
Events in 2008
Date Topic
20.2.2008 Who is the Customer of Media and Telecommunications?
16.4.2008 Mobile Payments: What Is Ahead?
Lotteries, Games and Marketing Competitions in
11.6.2008 Communications: What to Expect From the New Gaming Act?
10.9.2008 Mobile Internet – How to Design Mobile Applications?
15.10.2008 Targeted Mobile Advertisement
10.12.2008 Communities - Where Is the Money?

2. COMMUNICATION WEDNESDAY
Date: 02/20/2008, 18:00
Venue: PwC BusinessCommunityCenter
Customer 2.008: Who is the Customer of Media and Telecommunications?
Annotation:
20th February is the D-Day: the opening of the brand new COMMUNICATION WEDNESDAY, the
follower of WIRELESS WEDNESDAY and BROADBAND MONDAY, run since 2002 and 2006
respectively. And we will kick-off from the basics: WHO ARE THE TELECOMMUNICATION AND
MEDIA CUSTOMERS in 2008? Do we know them? What is the difference between the internet and
mobile users? What do hundreds of figures say a do we understand them? You will meet Ivan Mikula
(Seznam.cz), Lenka Silerova (Ipsos Tambor), Roman Stastny (T-Mobile Czech Republic) or Patrick
Zandl as speakers. And we will announce the results and winners of the CREATIVE MOBILE AWARD
2007.
Speakers:
Patrick Zandl (Global Inspiration)
Roman Šťastný, ředitel rozvoje služeb zákazníkům, T-Mobile Czech Republic
Ivan Mikula, produktový manažer, Seznam.cz
Lenka Šilerová, Group Account Director, Ipsos Tambor
Participants:
60

3. COMMUNICATION WEDNESDAY
Date: 04/16/2008, 18:00
Venue: PwC BusinessCommunityCenter
Mobile Payments: What Is Ahead?
Annotation:
Mobile payments has been taken in as a buzzword and anticipated to be a big business. But
enlargement is slower in the Czech Republic. Mobile payments started in content business, now
they have come to tickets, transportation and doctors, still only as Premium SMS. What is being
prepared in mobile payments now? At next COMMUNICATION WEDNESDAY we will look at thoughts
of banks, cards, operators, payment providers and their clients. We will talk about barriers and
niches of the market too.
Speakers:
Ondřej Zaoral, Strategy & Innovation Manager (ČSOB)
Viktor Nábělek, předseda podpracovní skupiny, APMS
Michal Horák (ATS Praha)
Jan Svoboda (Dopravní podnik hl. m. Prahy)
Michal Hanus (Logos)
Vít Šoupal (T-Mobile Czech Republic)
Participants:
95

4. COMMUNICATION WEDNESDAY
Date: 06/11/2008, 16:00
Venue: PwC BusinessCommunityCenter
Lotteries, Games and Marketing Competitions in Communications: What
to Expect From the New Gaming Act?
Annotace:
In 2007 we met twice and discussed on activities in lotteries, games and marketing competitions
and business of communication and IT companies. The talks are more tangible now, because of the
public discussion on new Gaming Act. The public discussion (www.hernizakon.cz) will end in mid-
July and continue in variant ways in preparation of the Act. At COMMUNICATION WEDNESDAY we
will summarize the up-to-date run, look at law in Central European Countries and discuss what the
Gaming Act will bring to business.
Speakers:
Pavel Pešek, Legal Counsel (Vodafone Czech Republic)
Ondřej Vltavský, ředitel odboru dozoru nad sázkovými hrami a loteriemi (Ministerstvo
financí ČR)
David Fyrbach (Rowan Legal)
Martin Šebesta (SPIR)
Petr David (APTZ)
Michal Horák (ADMAZ)
Michal Charvát (AKA)
Participants:
65

5. COMMUNICATION WEDNESDAY
Date: 09/10/2008, 18:00
Venue: PwC BusinessCommunityCenter
Mobile Internet – How to Design Mobile Applications?
Annotace:
The importance of mobile internet is rising and even turning into hype. iPhone and other new
devices evoke many rumours. At September COMMUNICATION WEDNESDAY we will talk about
innovations and essentials in mobile devices: How users use mobile internet, what barriers exist,
how to design user-friedly applications and content, about optimizing internet applications to
mobile environment, and mobile communities and social networks.
Speakers:
Alexander Graf von Schmettow (Deutsche Telekom)
Pavel Dostál, Ivo Sedláček (ANF Data)
Jaroslav Bengl (Google)
Dominik Hrodek (Strategie)
Pavel Tůma (CZ.NIC)
Vassili le Moigne (Microsoft)
Participants:
95

6. COMMUNICATION WEDNESDAY
Date: 10/15/2008, 18:00
Venue: PwC BusinessCommunityCenter
Targeted Mobile Advertisement
Annotation:
In November 2007 we held a Wireless Wednesday meeting on emerging mobile marketing in the
European market. Now the mobile advertisement is an integral part of mobile services. At the
October COMMUNICATION WEDNESDAY we will discuss on targeted mobile advertisement, new ad
formats, ad-sponsored services, evolution of new services or legal aspects. You can meet ad
providers, operators (MNOs), and their clients too as speakers.
Speakers:
Erik Johannisson, Business Development Manager (Ericsson)
Tereza Šimečková, předsedkyně představenstva (Mediaresearch)
Libor Volek, pracovní skupina pro mobilní marketing (APMS)
František Peterka, Product Manager (Telefónica O2 Czech Republic)
Marián Nič, CEO (Crazy Tomato)
Marek Skládal, senior manažer Media Solutions (Vodafone Czech Republic)
Jiří Hašek, vedoucí manažer služeb založených na obsahu (T-Mobile Czech Republic)
Jiří Grund, manažer marketingu (Microsoft)
Participants:
107

7. COMMUNICATION WEDNESDAY
Date: 12/10/2008, 18:00
Venue: PwC BusinessCommunityCenter
Communities - Where Is the Money?
Annotation:
The most frequent buzzword from IT dictionary 2008 is the word ‘community’. Tens of new projects
focus on communities, the well-established add ‘community functions’. We will look at communities
critically at December COMMUNICATION WEDNESDAY: why to give attention to communities, why
to invest in and where is the money?
Speakers:
Lucia Tarbajovská (ředitelka marketingové komunikace, T-Mobile Czech Republic)
Ondřej Švihálek (ředitel pro komunitní služby, Centrum Holdings)
Ondřej Valvoda (Account Manager, Ericsson)
Daniel Kafka (Head of Creative Board, První multimediální)
Tomáš Matějček (finanční ředitel, MITON CZ)
Participants:
113

8. List of Events in 2009
January-December 2009
Planned Date Topic
02/25/2009
04/22/2009
06/10/2009
10/14/2009
11/11/2009
List of Topics
List of topics is based on discussions in programme board during 2008:
Contactless Communication and NFC payments
Location Based Services and GPS
Broadband Everywhere
Partnership Solutions
Convergence
Breakdown of Mobile Content
Regulation
DVB-H and mobile TV
Cooperation
In 2009 we want to broaden cooperation with professional associations, to attract experts
with different background and other communities.
Proposed Contacts:
AKA - Association of Communication Agencies
APMS - Association of Mobile Network Operators
…