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ICT for the creative 
industries 
ECIA Closing Conference 
Amsterdam, 27-28 November 2014 
Mikolt Csap 
DG CNECT G2 Creati...
Cultural and Creative Industries 
Advertising 
and 
marketing 
Design and 
designer 
fashion 
Architecture 
Film, TV, 
vid...
Cultural and Creative Industries 
9% growth 
rate from 
2007-2011 
14 million 
jobs in EU 
392,000 
companies in 
UK, DE a...
3 INTERLINKED SECTORS 
TV & Radio 
C 
R 
E 
A 
T 
I 
V 
E 
/ 
C 
U 
L 
T 
U 
R 
E 
C 
O 
M 
M 
E 
R 
C 
E 
/ 
D 
I 
S 
T 
...
Creative industries and ICT 
Craft 
Advertising 
Architecture 
Fashion 
Arts 
Design 
Press & Publishing 
Performing Arts ...
STRENGTHS 
• Well established 
European Creative 
Industries 
• Excellent ICT Research 
expertise relevant for CI 
• Acces...
New European Media 
Connected Media & Content for Innovation and 
Creativity in digital Europe 
http://nem-initiative.org/...
Content personalisation 
- Personal data 
- Privacy 
- Emotional monitoring 
- User behaviour 
Content Consumption 
SMART ...
'The Future of ICT for Creativity and Creative 
Industries' 
http://ec.europa.eu/information_society/newsroom/image/final_...
Bringing the 
worlds of 
creativity and 
technology 
closer 
together 
Automatically 
generated and 
adaptive 
content 
Mu...
The book: perfect technology for centuries… 
…and still, a lot has changed 
…and will change more 
A thematic network of p...
culture and 
creative 
industries 
ICT 
research 
ICT industries 
digital 
cultural 
heritage 
cross-innovation 
interdisc...
Priorities 
Creative industries 
Goal 
• Improve the competitiveness of European Creative Industries as drivers of the eco...
DG CNECT 
H2020 LEIT 
CH4 
H2020 Horizontal 
Access to Finance 
Help Grow 
ICT WP 2014-2015: 
- ICT18: 15M (2014) 
- ICT22...
H2020 CALL1 results 
Ideas: 
• Small Innovation projects (6-18 Months, 0,5-1 Mio € max) 
• ICT technology transfer to Crea...
Work Programme 2014-2015 
ICT 19a – CALL 2 
• Research in new technologies and tools to support 
creative industries in th...
Creative Industries as an EU priority 
Commissioner for Digital Economy and Society 
Günther H. Oettinger received in his ...
Thank you for your 
attention! 
Further Information: 
Digital Culture 
http://ec.europa.eu/digital-agenda/en/content-and- ...
Mikolt Csap: ICT for the Creative Industries
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Mikolt Csap: ICT for the Creative Industries

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Keynote by Mikolt Csap @ ECIA Closing Conference on November 28 2014 in Amsterdam (The Netherlands).

Published in: Government & Nonprofit
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Mikolt Csap: ICT for the Creative Industries

  1. 1. ICT for the creative industries ECIA Closing Conference Amsterdam, 27-28 November 2014 Mikolt Csap DG CNECT G2 Creativity
  2. 2. Cultural and Creative Industries Advertising and marketing Design and designer fashion Architecture Film, TV, video, radio and photography IT, software and computer services Publishing Music, performing and visual arts Arts and Crafts Video Games
  3. 3. Cultural and Creative Industries 9% growth rate from 2007-2011 14 million jobs in EU 392,000 companies in UK, DE and FR 85% micro firms with fewer than 10 employees 6.5% of total European workforce €860 billion total value added 6.8% share of GDP 8% of total UK exports in 2011
  4. 4. 3 INTERLINKED SECTORS TV & Radio C R E A T I V E / C U L T U R E C O M M E R C E / D I S T R I B U T I O N PERFORMING DISTRIBUTION/ MARKETING OVER THE TOP TECHNOLOGY PROVIDERS MUSEUMS GALLERIES ARTS FILM ARTS MUSIC PUBLISHING DESIGN GAMES AND FASHION ADVERTISING B2C E-COMMERCE services APP STORES BROADCASTING RETAIL MARKETING SOFTWARE APPS IOT SMART DEVICES SOCIAL MEDIA CONSOLES HARDWARE BIG DATA CREATIVE INDUSTRIES WEAREABLES ICT TELECOM CLOUD
  5. 5. Creative industries and ICT Craft Advertising Architecture Fashion Arts Design Press & Publishing Performing Arts Video Games Music Movie Broadcasting Total Sensors 2 2 1 1 1 7 Wearables 2 2 2 2 8 Manuf. Process 2 1 2 2 1 8 3D Printing 2 2 1 2 2 1 10 A.I. 1 1 1 1 1 2 2 1 1 11 Modelling 2 1 2 5 3D 2 2 2 1 2 2 1 2 2 2 18 Security/DRM 1 2 1 2 2 1 9 Network/Social 2 1 2 1 2 1 2 2 2 2 17 Cloud 2 2 2 2 2 2 12 Big Data 2 2 2 2 1 1 1 11 Authoring 2 2 1 1 2 1 9 HMI 1 2 1 2 2 1 2 1 2 2 16 Aug. Reality. 1 2 2 1 2 1 1 2 12 Language 1 1 1 1 1 1 6 Media Convergence 1 1 1 2 2 2 9 (1) Light blue Secondary priorities (2) Dark blue High level of relevance and therefore a high priority
  6. 6. STRENGTHS • Well established European Creative Industries • Excellent ICT Research expertise relevant for CI • Access to a wealth of cultural resources WEAKNESSES • Weak penetration of cutting edge ICT technologies • Shortage of ICT skills • Atomised Market OPPORTUNITIES • Digital Content demand is rising • New Business Models • Cross Cutting Technologies • Wide ICT deployment THREATS • Higher competition from emerging markets • Non-Consistent Copyright system • Distribution Chains mostly non EU
  7. 7. New European Media Connected Media & Content for Innovation and Creativity in digital Europe http://nem-initiative.org/ NEM the "European Technology Platform" for digital content just published its Vision for Research, Innovation and beyond. NEW NEM VISION PAPER for H2020
  8. 8. Content personalisation - Personal data - Privacy - Emotional monitoring - User behaviour Content Consumption SMART CONTENT - Rights management - User interaction - Transaction - Translation - ATAWAD Content Creation - Professional/users - Post production - Smart content - Collaborative/crowd creation - Storytelling - Open data - New formats (ATAWAD) Content processing - Storage, Cloud - Brokering, aggregation - Accessibility - Data analytics - Compression performance nem ideas
  9. 9. 'The Future of ICT for Creativity and Creative Industries' http://ec.europa.eu/information_society/newsroom/image/final_report%20on%20workshop%20the%20future%20of% 20ict%20for%20creativity%20and%20creative%20industries%2026-27%20march%20luxembourg_6121.pdf 2 days 80 participants 18 topics 14% 44% 37% 5% Research centre Academic organization Industry (incl. SME and SE) Other (ex. foundation) WORKSHOP
  10. 10. Bringing the worlds of creativity and technology closer together Automatically generated and adaptive content Multi-sensory experiences Infrastructure for CI SMEs Tools with co-creation abilities Better understanding of creativity Collaborative design tools Trans- and cross-media Traceability of creative content Identified topics… ICT and Art & Art in ICT
  11. 11. The book: perfect technology for centuries… …and still, a lot has changed …and will change more A thematic network of publishing companies and ICT enterprises on sharing experiences, market analysis and business cases studies. Among the objectives: support policy innovation via recommendations stemming from the dialogue between stakeholders and the creation of an open web resource for publishing and ICT professionals.
  12. 12. culture and creative industries ICT research ICT industries digital cultural heritage cross-innovation interdisciplinary research knowledge transfer stakeholders engagement
  13. 13. Priorities Creative industries Goal • Improve the competitiveness of European Creative Industries as drivers of the economy (growth and jobs) through ICT. Support the European creative industry in their efforts towards a global leadership in high-tech application sectors and the ability to develop innovative and effective solutions. Strengthen Europe’s position as provider of creative products and services based on individual and business creativity. Actions • Support research and innovation for the development of novel ICT technologies (authoring tools, 3D…) and its deployment in the Creative industries. • Mobilising the entire range of available EU innovation instruments (SME actions, web entrepreneur actions and access to finance) in support of creative industries innovation efforts and fostering new business models.
  14. 14. DG CNECT H2020 LEIT CH4 H2020 Horizontal Access to Finance Help Grow ICT WP 2014-2015: - ICT18: 15M (2014) - ICT22c: 7,5M(2014) - ICT19a: 18M (2015) ICT WP 2016-2017 SME Instrument (Open Disruptive Innovation) ODI Fast Track for Innovation (FTI) Startup Europe EIG: European Investor Gate ACE: Accelerate Cross-Border Engagement FI-WARE: Accelerators …and a new project soon starting for creative industries Business Angels ICT Co-Investment Pilot (2015)
  15. 15. H2020 CALL1 results Ideas: • Small Innovation projects (6-18 Months, 0,5-1 Mio € max) • ICT technology transfer to Creative Industries Results: • Covered all Creative Industries Tourism Music • Foster cross–disciplinarity • 60% are SMEs, 60% are newcomers Broadcasting & Film Fashion Game industry Design E-publishing Multimedia & social
  16. 16. Work Programme 2014-2015 ICT 19a – CALL 2 • Research in new technologies and tools to support creative industries in the creative process from idea conception to production, 17 • budget € 18 million, • deadline for proposal submissions: 2015-04-14, • small project proposals are expected (2-4 M€ funding),
  17. 17. Creative Industries as an EU priority Commissioner for Digital Economy and Society Günther H. Oettinger received in his Mission letter a clear political mandate to support "the development of creative industries and of a successful European media and content industry able to reach out to new audiences, adapt to the digital era and thrive in the connected Digital Single Market". 18
  18. 18. Thank you for your attention! Further Information: Digital Culture http://ec.europa.eu/digital-agenda/en/content-and- media/digital-culture Follow us on Twitter: digicultEU: https://mobile.twitter.com/digicultEU ICT for Creativity: https://mobile.twitter.com/ICTcreativityEU

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