OCS in Numbers
Total sample in UK
Release Date Feb 2015
Countries OCS is run in
Brands now included on the
Number of OOH formats
analysed within OCS
Did you know…
79% of 15-34 year
olds are interested in
that is relevant
to their location
Driven by technology and consumer
Connected Things will
be used by smart
cities in 2015
minute in the UK
of adults in the UK
now own a
Of 18-24 year olds
use their device on
Of UK adults have
sites on their
It’s a convergent World…
Gateway to Mobile
Owned OOH Interactive interfaces Live video streaming
Index of tweets vs. the
norm in proximity to
posters in Nottingham
New Planning Data
1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Q1 Q2 Q3 Q4
Media Revenue 2014 and Q1 2015 (est.)
Source: OMC / ** 2015 data is Posterscope estimate
Total 2014 - £1,019m (3.0% YOY)
UK Digital OOH Revenue
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: OMC/Posterscope estimates
3.8% of OOH spend
27% of OOH spend
The top OOH spending categories: January – September 2015
Top 10 Categories
Media Govt, social,
Total market £566m (+5.2%)
The top OOH spending categories: September 2015
Top 10 Categories
Finance Travel &
Total market £68.0m (-24.0%)
The top OOHspending advertisers: January – September 2015
Spend by OOH format: January – September 2015
Spend Trends- Roadside
Spend by OOH format: January – September 2015
Spend Trends- Transport
Consolidated Market Place
Others Est. Market share based on revenue
In the UK JCDecaux provides opportunities on multiple formats
across roadside, rail, retail, airports and the experiential
Nationwide across environments in all the key cities across
Roadside: Continued investment in digital across the
country. Key new digital locations include The Salford Arch
and first ever 84” D6’s in Edinburgh.
Rail: Digital expansion continues across D6 and
Retail: M-Vision expansion to further premium malls, and
portfolio moves towards 100% digital with D6 development.
Continued digital investment at Tesco
Airport: Ongoing development in digital inventory at major
UK airports. New iVision screens and increasing focus on
dynamic content and live updates
Experiential: JCDecaux Live is expanding the multi-
environment portfolio further
Connected Commuter and Connected Consumer, Power of
Big ‘3’ from JCDecaux Insight.
‘Business Traveller 2’ Insight, Audience Typology, Luxury &
Motors category presentations and Perceived Value
Research from JCDecaux Airport.
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon when Jean-Claude
Decaux installed the first advertising bus shelter. This local
outdoor company is now a global media owner.
Reporting €2,813 million in revenue in 2014, JCDecaux is
present in more than 70 countries worldwide and is market-
leader in the UK.
JCDecaux has recently been awarded the £500m TfL Street
Furniture contract across a period of eight years.
About JCDecaux Key Areas For Investment
Geography Proprietary Research
Media where it matters
Nationwide across environments in all the key cities
across the UK
Our community of young, social and connected people
gives us deep and rich insight and allows for on-going
engagement for Clear Channel and our brand partners.
About Clear Channel Key Areas For Investment
Clear Channel UK is part of Clear Channel Outdoor (CCO),
which in turn, is 89% owned by iHeart Media Inc. – the global media
and entertainment company. The remaining 11% of is traded on the
New York Stock Exchange (NYSE: CCO).
Clear Channel Outdoor is one of the world’s largest outdoor
advertising companies with more than 675,000 displays in over 40
countries across Asia, Australia, Europe, Latin America and North
America. Reaching nearly 600 million people monthly, including
consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor
enables advertisers to engage with consumers through innovative
advertising solutions. Clear Channel Outdoor has over 7,000
employees and a reported revenue of $3bn.
Adshel, Adshel Live, Storm, Billboards, Malls, Supermarkets, Socialite
Adshel Live national Roll-out
The national roll-out of Adshel Live will see us launch a network of
digital screens in premium locations across the 25 largest cities in
the UK - giving brands the opportunity to engage with audiences
using dynamic, interactive and real-time advertising creative.
We are continuing to invest in Storm, our premium digital portfolio.
With three new sites; Billingsgate, Shoreditch High Street and
Lambeth Palace Road launched in London along with the roll-out of
sites across the UK, the expansion of Storm demonstrates our
dedication to our next generation digital portfolio.
Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs,
LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.)
National with a dominant presence in London
Increasing digital offering across Rail & London
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and All eyes on London
Previously part of American-based CBS Corporation, CBS Outdoor
International was sold in the Autumn of 2013 to LA-based Platinum
Equity and rebranded to Exterion Media in January 2014.
Exterion are currently involved in pitching for the TfL pitch which
combine the ad sales for the Underground, the Overground, the
Tramlink, the Docklands Light Railway (DLR), Victoria Coach
Station and Crossrail, when it launches.
About Exterion Outdoor Key Areas For Investment
Roadside,Digital ‘Network’ cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground.
Primesight has heavily invested in Digital by creating the
first national roadside digital ‘Network’ of 48 sheets. It
continues to expand as sites are rolled out across the
Primemobile, Primedesign,, EPOS, Brain Works, Geofencing.
Primesight has also recently innovated ‘Primemobile live’ – a
real time marketing performance dashboard that allows you to
view campaign progress in the moment.
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which has a market share of 8% in
About Primesight Key Areas For Investment
Results are our culture
61 screens & displays across 42 locations in 9 cities.
Large-format digital, iconic landmark and super-premium
banner locations including The IMAX.
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds, Bristol and Glasgow
, , , , , and .
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality.
Ocean’s strategy of developing iconic digital land premium
formats, is mirrored by its acquisition strategy. Areas of
Regional site expansion
Neuroscience Research projects
- The Science Behind the Art of Outdoor
- Beyond Out of Home
Ocean Outdoor, launched in 2005, is a boutique, UK-based
media company pioneering creativity in digital OOH via an
expanding portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC Capital,
purchased the business from Smedvig Capital for £35m
In 2014, Ocean Group acquired Signature Outdoor and in
2015 expanded further with the acquisition of MediaCo.
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
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