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Mobile National Days 2011 english

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Mobile National Days 2011 english

  1. 1. Mobile National Days 2011 Hamburg l Prag l Salzburg l London
  2. 2. The Mobile National Days locations in 2011 Hamburg, 07.09.2011 Prague, 17.10.2011 Salzburg, 07.11.2011 London, October 2011
  3. 3. Mobile National Day Hamburg Event: Mobile National Day in Hamburg (annually since 2006) Place: Hamburg, Germany Date: September 07th, 2011 Motto: „ Mobile for publishers“ Target Groups: publishers, print & online publications, media representatives,  mobile marketers, agencies Participant number: ca. 120 persons Topic Overview: <ul><li>Couponing for publishers – Overvalue bribes! </li></ul><ul><li>You can persuade your customers – mobile couponing strategy in the print world! </li></ul><ul><li>How do new terminals influence the business and how can they be used? </li></ul><ul><li>Up in the air: profitable investments! </li></ul><ul><li>How can a publisher use augmented reality ? </li></ul>
  4. 4. Mobile National Day Prague Event: Mobile National Day in Prag (annually since 2010) Place: Prague, Czech Republic Date: October 15th – 17th, 2011 Motto: „ Meet Eastern-Europe – The bridge to the East“ Target Groups: Telcos, Publishers, Trade & Mobile-Industry Participant number: ca. 40 persons Topic Overview: <ul><li>Possible business partners in Eastern Europe can be met here! </li></ul><ul><li>Development topics? – The developments in CEE </li></ul><ul><li>Media and brands are searching for partners and to explore new territory </li></ul><ul><li>New mobile devices – numbers and facts on the market </li></ul><ul><li>Do mobile topics like LBS, marketing, content applications play a role in the East? </li></ul><ul><li>Mobile Ticketing, Mobile Couponing & MCommerce : The opportunities in CEE </li></ul><ul><li>International cases and success drivers on stage </li></ul>
  5. 5. Mobile National Day Salzburg l Event: Mobile National Day in Salzburg (annually in AT since 2008) Place: Salzburg, Austria Date: November 07th, 2011 Motto: „ Mobile for tourism“ Target Groups: tourism , trade, brand industry, media, agencies, research, telecommunication Participant number: ca. 120 persons Topic Overview: <ul><li>Apps & Co. as evergreens – do they have a future ? </li></ul><ul><li>How does the new generation affect companies? </li></ul><ul><li>Tourism management – Which applications are useful and popular with the customer? </li></ul><ul><li>POS – communication : Many ways to the sale! </li></ul><ul><li>Mobile ticketing – What is new in the market? </li></ul><ul><li>Numbers, data and facts on the tourism markets </li></ul><ul><li>The relevance of mobile apps </li></ul>
  6. 6. Mobile National Talk London Event: Mobile National Talk in London (first event) Place: London, United Kingdom Date: October 2011 Motto: „ Personal Internet“ Target Groups: telcos, publishers, agencies, business & mobile industry Participant number: ca. 70/120 persons Topic Overview: <ul><li>WELCOME TO THE PERSONAL INTERNET. How mobile drives web3.0 across Europe </li></ul><ul><li>There is no such thing as the fixed and mobile internet, instead mobile devices have given us THE PERSONAL INTERNET and with it come a vast array of commercial opportunities. </li></ul><ul><li>  </li></ul><ul><li>What is the personal internet? </li></ul><ul><li>The personal internet opportunities in ENTERTAINMENT . How mobile has reshaped TV, Media, Games on all devices and in all walks of life </li></ul><ul><li>The personal internet opportunities in SOCIAL MEDIA   </li></ul><ul><li>The personal internet opportunities in ADVERTISING & MARKETING . How mobile is letting brands engage on a personal level with consumers; the dos and don’ts as well the opportunities </li></ul><ul><li>The personal internet opportunities in PAYMENTS . How mobile payments, NFC and online payments are reshaping how we use money, pay for things and what that means for operators, banks, service providers and retailers </li></ul>
  7. 7. <ul><li>Why should you be a part of the Mobile National Days? </li></ul><ul><li>Successful congress format since 2006 </li></ul><ul><li>Over 700 Expert-Attendees in five years </li></ul><ul><li>Here you can reach your target groups ! Brands, Media, Trade, Agencies & the Mobile-Industry </li></ul><ul><li>Individual scopes for design of your attendance – We are open to ideas! </li></ul><ul><li>Exposed awareness of your company </li></ul><ul><li>Use the image and the charisma of the Mobile National Days! </li></ul><ul><li>You have an unique atmosphere of a close associated communication platform only on these events! </li></ul><ul><li>Brings Europe to each country </li></ul>
  8. 8. Marketing Strategy <ul><li>different topic press releases on sponsors and partners </li></ul><ul><li>a strong editorial presence in the GFM Nachrichten (own magazine) the mouthpeace of the mobile industry </li></ul><ul><li>Shipment of the congress program flyers (issue: 7,000, personalized) as well as distribution via expert organizations and media </li></ul><ul><li>Internet presence, banner presentation , etc. on and other websites </li></ul><ul><li>Email - newsletter to interested persons and participants (issue: 8,850) </li></ul><ul><li>advertisements in expert and special media </li></ul>Media Partners:
  9. 9. Media Partner: GFM Nachrichten for MOBILE, Telco, eGAMES, WebTV, IPTV, SOCIAL MEDIA <ul><ul><li>Readers of the magazine: </li></ul></ul><ul><ul><li>Brands from automobile, food and non food, beverages, sports, textile and fashion, tourism industries etc. </li></ul></ul><ul><ul><li>Media and advertising agencies </li></ul></ul><ul><ul><li>Media of all kinds (TV, print, online, radio etc.) </li></ul></ul><ul><ul><li>Publishers, plattforms </li></ul></ul><ul><ul><li>Telecommunication, consulting </li></ul></ul><ul><ul><li>Mobile industry, </li></ul></ul><ul><ul><li>Publishers and developers </li></ul></ul>ONLINE = FACTS 4,300 unique users Weekly newsletter to 8,600 readers/week PRINT = FACTS 15,400* readers /issue 4 times per year, 4c, 20-32 pages Print issue: 9,500 exemplars Release: quarterly With it's own specialist publication, GFM Nachrichten, 11 Prozent has informed the industry since 2004 about mobile, eGames, IPTV and Social Media. In this way Mobile National Days are continually supported with special articles and dedicated issues. <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  10. 10. <ul><li>International Sponsoring </li></ul><ul><li>Speaker slot ca. 20 min. (with topic agreement) at all five Mobile National Days </li></ul><ul><li>Presentation areas on site (2m x 3m) at each National Mobile Day </li></ul><ul><li>Explicit communication and presentation of the sponsor in all media online and print </li></ul><ul><li>Branding of all congress participants with lanyards </li></ul><ul><li>2 congress tickets per event </li></ul><ul><li>Supplements in the congress materials (each max. 90g, DIN A4) </li></ul><ul><li>strong presence in the GFM Nachrichten: 1/1 advertisement, online interview, banner presentation on (Sept.-Oct.) and in the newsletter </li></ul>Sponsoring Fee : 12,000 Euro <ul><li>National Sponsoring </li></ul><ul><li>Speaker slot ca. 20 min. (with topic agreement) at the selected event </li></ul><ul><li>Presentation area on site (2m x 3m) at the selected event </li></ul><ul><li>Communication and presentation of the sponsor in all media online and print </li></ul><ul><li>Notepads and pencils for the participants </li></ul><ul><li>2 congress tickets for the selected event </li></ul><ul><li>Supplement in the congress materials (each max. 90g, DIN A4) </li></ul>Sponsoring Fee : 3,000 Euro How to get involved
  11. 11. Business areas of the organizer „ The wave of communication“
  12. 12. Event references <ul><li>11 Prozent Communication provides since 2004 communication plattforms for the digital markets mobile/ eGames/ social media/ WebTV/ IPTV: </li></ul><ul><li>M-Days (since 2006, Munich, 3,000 Visitors) </li></ul><ul><li>Mobile National Day Hamburg (since 2006, 120 V i s i t o r s ) </li></ul><ul><li>Mobile National Day Austria (since 2008, 100 V i s i t o r s ) </li></ul><ul><li>Mobile National Day Zürich (s i n c e 2009, 40 V i s i t o r s ) </li></ul><ul><li>Mobile National Day Prag (from 2010, 30 V i s i t o r s ) </li></ul><ul><li>Mobile National Day UK (f r o m 2011, 70/120 V i s i t o r s ) </li></ul><ul><li>Consumer Content Conference (s i n c e 2007, Cologne, 60 V i s i t o r s ) </li></ul><ul><li>App Days (s i n c e 2010, Cologne, 250 V i s i t o r s ) </li></ul>
  13. 13. Carsten Szameitat CEO [email_address] Angelique Szameitat CEO [email_address] 11 Prozent Communication Landshuter Str. 57 85435 Erding Germany Tel. +49 (0)8122 - 955 625 Fax. +49 (0)8122 - 955 627 Contact data Nicoletta Gehlmann Sales Manager [email_address] Franziska Kratzer Jun. Project Leader [email_address]