This document provides guidance on planning a roving exhibition. It discusses determining the goals and desired results of the exhibition, developing the overarching theme or message, creating memorable exhibits, and making connections with visitors to move them in some way. It also touches on project management tasks like creating a schedule, estimating costs, developing a communications plan, and considering visitor needs and expectations. The overall focus is on interpretive planning to effectively communicate the intended message through the exhibition.

1. How to Plan a Roving Exhibition
COMMUNICATING
EARTH SCIENCES
Simon Schneider and Ute Münch R&D Programme GEOTECHNOLOGIEN

2. Interpretation
A mission-based communication process that
forges emotional and intellectual
connections between the interests of the
audience and the meanings inherent in the
resource.
National Association for Interpretation

3. Get started
 Whose project is it?
 What results are desired?
 Appreciation (impact) for the resources
and themes?
 Visitor behavior (outcomes) that will support
the theme (curiosity, sense of responsibility) ?
 How do we achieve those results?
 What media (outputs) to use?

4. 3M-concept
Meaning
Memorable
 Meaning
 Memorable Moving
 Moving
Successful
Interpretation

5. Meaning – the Theme
 Complete Sentence - idea or message
 Answers “So what?”
 Connects tangibles to intangibles
 Specific and interesting
Sam Ham

6. Meaning – the Theme
 By funding Earth observation with
satellites we are able to predict and
determine climate and environmental
changes and to protect life on local as
well as on global scales.
Theme from Earth in Focus - GEOTECHNOLOGIEN Exhibition
on the Observation of System Earth from Space

7. Memorable – the Exhibits
 Authentic
 New and inspiring
 Multi-sensoric
 Interactive
 Rewarding
 Graphic consitency

8. Moving – make connections
 Experience based
 Environment based
 Based on Emotions
 Based on Maslow’s
hierarchy of needs

9. The Interpretive Equation
after Robert Fudge

10. The Interpretive Equation
Knowledge
of the
Resource
Appropriate Interpretive
Technology Opportunity
Knowledge
of the
Audience
after Robert Fudge

11. Create a GANTT-Chart
A GANTT chart is a bar chart that aims to show
the timing of tasks or activities as they occur
across time.
A free program to create a
GANTT chart can be found
at www.Ganttproject.biz

12. Estimating Project Costs
 Assume that resources will only be productive for
80% of their time
 Take multitasking of resources into account
 Make use of other people’s experience
 Build in contingency for unexpected events and additional
work that is not yet defined
 Cost each task in the GANTT chart rather then estimate the
total cost as a whole
 Communicate any assumptions, exclusions or constraints
within the management structure
 Provide regular budget statements to the management
structure after Duncan Haughey

13. Common Mistakes in Cost Estimation
 Not understanding what is involved to complete an item of
work
 Starting with an amount of money and make the project cost fit
it
 Failing to build in contingency
 Failing to adjust the estimate in accordance with changes in
scope
 Providing estimates under pressure
 Giving single data point estimates rather than range estimates
after Duncan Haughey

14. Communications Plan
before while after
Public/ Media Management
Management
- Evaluation
Stakeholders/
Partners
Stakeholders/
Stakeholders/
Partners -
partners Management Résumé

15. Other Project Management tasks
 Risk Management Plan
 Marketing strategy
 Create a Work Breakdown Structure (WBS)
 Funding Proposals
 Human Resource Plan
 Evaluation concept (think: “SMART”)
 SWOT and MoSCoW analysis

16. „Do not try to satisfy your vanity by teaching
a great many things. Awaken people‘s
curiosity! It‘s enough to open minds, do not
overload them. Put there just a spark. If
there is some good inflamable stuff, it will
catch fire.“
Anatole France

18. Interpretive Planning
A thoughtful decision making process that
blends management needs and resource
considerations with visitor desires and
ability to pay to determine the most effective
way to communicate a message to targeted
markets in support of the agency’s mission.
Lisa Brochu

19. 3M-Model
Management
 Management
 Mechanics
 Message
Message Mechanics

20. 3M to 5M Model
Marketing
The 3M-Model might Management
turn into a 5M-
Model if the project
has marketing Message
coals to achieve
and if you separate
the media from the
3M-Model
mechanics.

21. Mechanics
Spatial Design Media
considerations Decisions Determination
- Accessibility - Language - Signage
- Functionality - Product Design - Technology
- Special Features - Exhibit production - Interactivity
- Merchandise
Visitor oriented

22. Management
 mission, goals, objectives
 policies & regulations
 key issues
 revision and update strategies
 operational resources
 staffing
 budget
 facilities & equipment
 maintenance
 logistics

23. Maslow’s hierarchy
of needs
Morality, creativity, spontaneity, problem solving
Self-actualization Lack of prejudice,
Acceptance of facts
Esteem confidence, achievement, recognition, respect of
others, respect by others
Belongings Friendship, family, community, sexual intimacy
Security of: body, employment, resources, morality,
Safety needs the family, health, property
Physiological needs Breathing, food, water, sex, sleep, homeostasis,
excretion

24. But the Heart into it
 Holistic
 Emotional
 Appropriate
 Rewarding
 Thematic

25. Visitors Experience Model
Decision
Connections
Personal
Context
Entry Exit
Social Physical
Context Context
Experience
Commitment
after Brochu and Meriman, edited