A quick little upload that outlines why I'm doing a thesis in transmedia storytelling. I've just handed it in but I thought I would put this up for anyone who was interested.
Sentiment Analysis on Twitter Dataset using R Languageijtsrd
Sentiment Analysis involves determining the evaluative nature of a piece of text. A product review can express a positive, negative, or neutral sentiment or polarity . Automatically identifying sentiment expressed in text has a number of applications, including tracking sentiment towards Movie reviews and Automobile reviews improving customer relation models, detecting happiness and well being, and improving automatic dialogue systems. The evaluative intensity for both positive and negative terms changes in a negated context, and the amount of change varies from term to term. To adequately capture the impact of negation on individual terms, here proposed to empirically estimate the sentiment scores of terms in negated context from movie review and auto mobile review, and built two lexicons, one for terms in negated contexts and one for terms in affirmative non negated contexts. By using these Affirmative Context Lexicons and Negated Context Lexicons were able to significantly improve the performance of the overall sentiment analysis system on both tasks. This thesis have proposed a sentiment analysis system that detects the sentiment of corpus dataset using movie review and Automobile review as well as the sentiment of a term a word or a phrase within a message term level task using R language. B. Nagajothi | Dr. R. Jemima Priyadarsini "Sentiment Analysis on Twitter Dataset using R Language" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28071.pdf Paper URL: https://www.ijtsrd.com/computer-science/data-miining/28071/sentiment-analysis-on-twitter-dataset-using-r-language/b-nagajothi
This document summarizes an article about marketing computational intelligence. It discusses:
1) Techniques for effective marketing including using attractive messages, visualization, and humor to capture attention. Examples of headlines, stories, and visualizations are provided.
2) Guidelines for technical presentations including explaining principles, competitive advantages, applications, and implementation efforts.
3) Tips for approaching technical audiences including preparing content-rich slides and handouts, using comparisons and showing causality, and including humor through quotes and "laws".
Making the Leap from Market Research to Insight Part Three: Quantitative DataThom Pulliam
Article 3 of 3 about transforming research into insight. Published May 2012 in the Market Research Association’s Alert! magazine.
Part 1: The Four Places Insights Hide http://www.slideshare.net/tpulliam/alertmarketingresearchorg012012
Part 2: Qualitative Data
http://www.slideshare.net/tpulliam/marc-halertmarketingresearchinsightsqual
Transmedia Storytelling: Reality Television Use Of Multiple Media Platformscssndralouise
Transmedia storytelling involves telling stories across multiple media platforms in a planned manner. Reality television, such as Big Brother, was an early adopter of transmedia storytelling by using various media like smartphones, websites with live feeds and contestant profiles, and social media for audience participation. This allows for a deeper audience connection and engagement across platforms. Scholars note that transmedia gives storytellers the ability to appeal to different audience segments and turn fiction into narrative brands expressed through various compatible media. Reality TV has gained popularity by taking content from TV to other platforms through transmedia elements.
The document is a thesis that analyzes the film "Waiting for Superman" and the failures of local school boards in performing their role to control public schools. It discusses the film's portrayal of characters like Anthony who struggles to get into a better school, and the conflicts between educators in managing the education system. The thesis will examine the film using theories of narrative elements, documentary filmmaking techniques, and the roles and systems of American public education. It seeks to understand how the film shows the issues facing local school boards and their struggles to improve students' educational achievement.
This document provides guidance for students on summarizing their progress in media production skills from Advanced Subsidiary (AS) to Advanced (A2) level. It outlines key areas for critical reflection including research and planning, creativity, use of digital technology, post-production, use of conventions, and analyzing their own work. Students are encouraged to apply media theories to their work and discuss genre, representation, audience, narrative, and how meaning is constructed through media language. The document aims to help students structure reflective evaluations of their creative practice and production outcomes.
This document provides guidance for students on summarizing their progress in media production skills from Advanced Subsidiary (AS) to Advanced (A2) level. It outlines key areas for critical reflection including research and planning, creativity, use of digital technology, post-production, use of conventions, and analyzing their own work. Students are encouraged to apply media theories to their work and discuss audience impact. The document emphasizes concise analysis over lengthy explanations of theory.
Podcasting is gaining widespread popularity as knowledge of this new content format penetrates the public consciousness. However, only a select group of hosts are being discovered or listened to (and hence, enjoying success). This project aims to innovate for and improve gender equality in the podcasting format, asking how might the discovery of relevant content for podcast listeners be redesigned to challenge the current model of charts and categories. Using the Research through Design methodology to explore this question, this work builds upon an ethical foundation, and primary and secondary research to create an intervention in the form of a mobile application. The resulting prototype, a mobile application, was tested with a range of end-users and refined. The findings suggest that listeners’ key needs when discovering new content are curated recommendations and a sense of trust.
Sentiment Analysis on Twitter Dataset using R Languageijtsrd
Sentiment Analysis involves determining the evaluative nature of a piece of text. A product review can express a positive, negative, or neutral sentiment or polarity . Automatically identifying sentiment expressed in text has a number of applications, including tracking sentiment towards Movie reviews and Automobile reviews improving customer relation models, detecting happiness and well being, and improving automatic dialogue systems. The evaluative intensity for both positive and negative terms changes in a negated context, and the amount of change varies from term to term. To adequately capture the impact of negation on individual terms, here proposed to empirically estimate the sentiment scores of terms in negated context from movie review and auto mobile review, and built two lexicons, one for terms in negated contexts and one for terms in affirmative non negated contexts. By using these Affirmative Context Lexicons and Negated Context Lexicons were able to significantly improve the performance of the overall sentiment analysis system on both tasks. This thesis have proposed a sentiment analysis system that detects the sentiment of corpus dataset using movie review and Automobile review as well as the sentiment of a term a word or a phrase within a message term level task using R language. B. Nagajothi | Dr. R. Jemima Priyadarsini "Sentiment Analysis on Twitter Dataset using R Language" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd28071.pdf Paper URL: https://www.ijtsrd.com/computer-science/data-miining/28071/sentiment-analysis-on-twitter-dataset-using-r-language/b-nagajothi
This document summarizes an article about marketing computational intelligence. It discusses:
1) Techniques for effective marketing including using attractive messages, visualization, and humor to capture attention. Examples of headlines, stories, and visualizations are provided.
2) Guidelines for technical presentations including explaining principles, competitive advantages, applications, and implementation efforts.
3) Tips for approaching technical audiences including preparing content-rich slides and handouts, using comparisons and showing causality, and including humor through quotes and "laws".
Making the Leap from Market Research to Insight Part Three: Quantitative DataThom Pulliam
Article 3 of 3 about transforming research into insight. Published May 2012 in the Market Research Association’s Alert! magazine.
Part 1: The Four Places Insights Hide http://www.slideshare.net/tpulliam/alertmarketingresearchorg012012
Part 2: Qualitative Data
http://www.slideshare.net/tpulliam/marc-halertmarketingresearchinsightsqual
Transmedia Storytelling: Reality Television Use Of Multiple Media Platformscssndralouise
Transmedia storytelling involves telling stories across multiple media platforms in a planned manner. Reality television, such as Big Brother, was an early adopter of transmedia storytelling by using various media like smartphones, websites with live feeds and contestant profiles, and social media for audience participation. This allows for a deeper audience connection and engagement across platforms. Scholars note that transmedia gives storytellers the ability to appeal to different audience segments and turn fiction into narrative brands expressed through various compatible media. Reality TV has gained popularity by taking content from TV to other platforms through transmedia elements.
The document is a thesis that analyzes the film "Waiting for Superman" and the failures of local school boards in performing their role to control public schools. It discusses the film's portrayal of characters like Anthony who struggles to get into a better school, and the conflicts between educators in managing the education system. The thesis will examine the film using theories of narrative elements, documentary filmmaking techniques, and the roles and systems of American public education. It seeks to understand how the film shows the issues facing local school boards and their struggles to improve students' educational achievement.
This document provides guidance for students on summarizing their progress in media production skills from Advanced Subsidiary (AS) to Advanced (A2) level. It outlines key areas for critical reflection including research and planning, creativity, use of digital technology, post-production, use of conventions, and analyzing their own work. Students are encouraged to apply media theories to their work and discuss genre, representation, audience, narrative, and how meaning is constructed through media language. The document aims to help students structure reflective evaluations of their creative practice and production outcomes.
This document provides guidance for students on summarizing their progress in media production skills from Advanced Subsidiary (AS) to Advanced (A2) level. It outlines key areas for critical reflection including research and planning, creativity, use of digital technology, post-production, use of conventions, and analyzing their own work. Students are encouraged to apply media theories to their work and discuss audience impact. The document emphasizes concise analysis over lengthy explanations of theory.
Podcasting is gaining widespread popularity as knowledge of this new content format penetrates the public consciousness. However, only a select group of hosts are being discovered or listened to (and hence, enjoying success). This project aims to innovate for and improve gender equality in the podcasting format, asking how might the discovery of relevant content for podcast listeners be redesigned to challenge the current model of charts and categories. Using the Research through Design methodology to explore this question, this work builds upon an ethical foundation, and primary and secondary research to create an intervention in the form of a mobile application. The resulting prototype, a mobile application, was tested with a range of end-users and refined. The findings suggest that listeners’ key needs when discovering new content are curated recommendations and a sense of trust.
This document summarizes a study investigating how creativity and innovation are fostered within advertising agencies. It conducted research at two Italian advertising agencies using participant observation and questionnaires. The study aims to develop a collaborative thinking model that can enhance group creativity and be applied to any advertising agency regardless of context. It explores practices from innovative companies like Pixar and how their approaches to group collaboration could be adapted for advertising agencies. The document also discusses how technology and digital media have transformed advertising and the importance of collaboration and interaction between people for generating new ideas.
Sentiment analysis has potential for researching relationships and connections between audiences and media products online. The presented research project applies sentiment analysis techniques to Italian television programs and contents by constructing a lexicon and analyzing blogs and tweets. While sentiment analysis can quantify subjective opinions at scale, it is important for researchers to consider questions around context, social bonds, influential users, and the impact of opinions rather than just identifying positive or negative sentiments. The role of algorithms versus ethnographic analysis is also discussed.
MAEKINTING ENVIRONMENT Marketers knowledge on external en.docxsmile790243
MAEKINTING
ENVIRONMENT
Marketers knowledge on external environment of marketing empower them to forecast plausible proceedings from the outward condition which will influence certain marks, and subsequently describe compelling techniques to regulate the organization to the environment and overturning the apparent danger into profits.
Marketer’s activities are to fashion compelling streams of goods and undertakings from the determination of generated to purchasers despite dissimilar manageable and uncontainable influences which do not count for or in contrast to one at the same time as turning a return for the association
The outward environment of marketing is contained of unmanageable influences outside of the association. These influences that can impact the business are unmanageable claiming the marketer does not have any power concerning them, but rather, he or she is able to respond and correct their pressures and influences with a manageable mixture module from the interior condition.
Critical Environments
Competitor Environment
Governmental Environment
Environmental
Social and Cultural
Demographical
Technology
(1) Competition: Competitive rivalry introduces the measures of comparative driven item brands' marketers within a business, the volume of the business and marketing capitalizations. Marketers may not always have a straight impression on competition, yet instead it is imperative that advertisers examine practices, and plan viable systems applying manageable influences.
(2) Government strategies: the government activities suggest the regulations and legitimateness which organizes territory, the government has much influence on business tasks of marketers. E.g., governmental restraints on the import or export of a particular merchandise might prevent the marketer in performance in that exact arena.
(3) Natural powers: this indicates the ecological and geological conditions, and this environment contains the available or deficiencies of normal resources which will sway or ruin creation revenue. For instance, the weather conditions.
(4) social and cultural environment: the social and cultural environment introduces the construction and flow of the public and assemblies of different cultures and the customs, faiths, mindsets and lifestyles, affiliation. Enormous figures of these cultural relationships drives a great distant effect tasks of the marketer.
(5) Demographic elements: demography indicates examination of people, perhaps the, ages, sex, matrimonial standing, profession, domestic approximation, and such. Nevertheless, the demographical environment is critical for the reason that one is unable to regulate a person’s sex, age, matrimonial standing within the outward condition, nevertheless precise gauge of this environment drives a long way to empower marketers in figuring out forthcoming trends and consumptions of products.
Technological environment: Tech innovations represent ample ...
KMD 1001 Design Brief and Ontology TaskStian Håklev
The document outlines the assignments for a course on knowledge media design, including an ontology task defining key concepts and their relationships, presentations analyzing frameworks and design challenges, and a final report proposing a solution to a design challenge. It provides examples of framework visualizations and discussions of concepts like design, knowledge, and media to guide the assignments. Students are asked to analyze relationships between pairs of concepts and propose innovative approaches to addressing knowledge media design problems.
The document provides a 5-step process for seeking writing help from the website HelpWriting.net. The steps include: 1) Creating an account with a password and email; 2) Completing a 10-minute order form with instructions, sources, and deadline; 3) Reviewing bids from writers and choosing one based on qualifications; 4) Receiving the paper and authorizing payment if pleased; 5) Requesting revisions to ensure satisfaction, with a refund offered for plagiarized work. The process aims to match clients with qualified writers and provide original, high-quality content through bids, revisions, and a money-back guarantee.
Social Media Analysis: Present and Futurematthewhurst
Current social media analysis separates content and structure analysis, missing opportunities. A unified theory is needed to better analyze social media data by considering both content and structure together. While current applications focus on marketing, a broader business intelligence approach could expand the field. Developing richer models of business domains and processes would increase the actionability and market for social media analysis tools.
Deck I created for IEM 628: Product and Process Design and Development, Master of Science in Industrial Engineering and Management at Polytechnic University of the Philippines.
Topic assigned: Comprehensive Guide to Product Concept and Design
I used JUUL to illustrate the basic concepts of product design.
Last slide includes references used for this deck. Some text in slide 17 are not visible due to animation, sorry about that.
Environmental changes coupled with the impact on globalization leading to increasing complexity in many developing strategies, especially on the foresight and futures studies. These trends pose a fundamental question, what is the chalenges of future’s complexity? It seems before understanding the origin of Future Scenario's idea and laws governing the Future Time, we've gone into the application of Scenarios to build better stories about future.
In this paper we deeply investigated following issues in order to demonstrate the effects of the origin of idea's ontology on Future Scenarios;
1. Idea ontology,
2. The origin of creative thinking,
3. Idea nurturing in organizations,
4. Shaping the future time,
5. Scenario planning,
6. Ideas social network (global brain).
This paper is a fundamental research type that makes theory for an applied science. In fact, we seek to bridge an ontology base with an applied knowledge. According to qualitative approach this study because of its data references to valid resources is valid and due to expert's continuous supervisions is reliable.
Conceptual Model that have been emerged from this investigation, shows how we can improve scenario planning ability and what actually should be done to have good scenarios.
How to Write an Argumentative Essay Step By Step - Gudwriter. Sample Argumentative Essay.doc. Thesis Introduction Examples Examples - How to write a thesis .... 45 Perfect Thesis Statement Templates Examples ᐅ TemplateLab. FREE 9 Argumentative Essay Samples in PDF. PPT - Argument Writing PowerPoint Presentation, free download - ID:6134976. The argumentative essay. Argumentative Essay: Definition, Outline amp; Examples of Argumentative .... 005 Argumentative Essay Sample Research Paper Museumlegs. Argumentative research paper example. Argumentative Research Paper .... How to Write an Argumentative Essay Samples and Topics. Argumentative Essay.docx Higher Education Government Free 30-day .... Argumentative Essay. View Argument Thesis Statement Examples Full - Exam. How To Restate A Thesis In Different Words - Https Www Colorado Edu .... Sample Research Argumentative Essay - How to create a Research .... Persuasive Essay: Argumentative essay samples. Argument
1. The document discusses food practices as situated action, exploring everyday food practices of households through interviews and shop-alongs.
2. It identifies several patterns of situated food practices, such as implicit planning and stocking up on food. These practices are influenced by various household and social factors.
3. The outcomes suggest opportunities for design solutions to help people address food-related challenges and misconceptions. The study demonstrates how understanding everyday practices can inform the design of technologies.
Cell Phones And Driving Essay. research paper on texting while drivingLatoya White
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My presentation given at the Association of Subscription Agents annual conference, Feb 2013.
It was titled Understanding how researchers and practitioners use STM information, but the specific theme was understanding how to design information products and services for researchs and practitioners against a background of information abundance (aka information overload).
This document discusses approaches to qualitative research. It begins by contrasting qualitative and quantitative research methods. Qualitative research focuses on exploring social phenomena in their natural settings and interpreting meanings, while quantitative research tests hypotheses and looks for statistical relationships.
The document then examines key differences in the steps, beliefs, and activities of qualitative versus quantitative research. Qualitative research involves deciding on an interesting subject, exploring themes as they emerge, and developing research instruments during the process. Researchers must manage their own subjectivity and develop rigor through careful writing and justification of their methods. Overall, qualitative research requires a balance between opportunism and principle as the social situation is studied.
This document introduces Culture2 Inc.'s methodology for mapping cultural ecosystems using memes. It begins by outlining limitations of standard research approaches and the false choice between qualitative and quantitative methods. It then describes Culture2's 6-step process: 1) harvesting memes from various sources, 2) sorting and grading memes, 3) crunching numbers to reveal patterns, 4) understanding psychological drivers, 5) creating a meme map, and 6) preparing deliverables. A case study analyzing Coca-Cola memes on Twitter is provided as an example.
Reaction Paper 2 The Matrix Length 2 single spaced pages.docxmakdul
Reaction Paper 2: The Matrix
Length: 2 single spaced pages plus reference page / 100 points
For this paper, you will explore the process of communicative informatics, the social shaping of
communication technology, represented in the movie, The Matrix. You will analyze how the
characters using communication technology influence each other and their social worlds. You can
extend this to how the movie exemplifies our current society and its uses of communication
technology.
You may apply any technological and communication concepts, theories, and/or perspectives
from class material to develop your analysis. Have a central thesis that is a major theme or
concept from course materials. Overarching themes to help guide your analysis are
Communicative Informatics level/sphere (data-base analytics, algorithmic reasoning, post-mass
media feedback loop), third places, media naturalness, presence, flow, usability, and user
engagement.
To help facilitate your analysis here are some questions to consider.
1. New technology implies changing social interaction patterns and social norms. How do
the characters influences and mold technology to fit their needs? Are they active
audiences? How are they part of online communities, communities online, audiences,
and/or third places?
2. Discuss how the characters influences their social world(s) using Communicative
Informatics level/sphere 2, Network Systems & Human Computer Interaction/Interface,
and then at level/sphere 3, Communicative; Information & Communication
Technologies. The system learns about users through gathering data in databases; while, the user
can learn to use the tailored information to his or her advantage.
3. In what ways does technology foster information transfer, communication, and social
interaction? Is it natural? Is it mediated or face-to-face? How does media naturalness
explain social interaction though technology in the matrix? What role might proximity
play in increasing user engagement?
Be creative and have fun with it. Remember to integrate readings & concepts from class.
Support your claims with examples from the movie. Cite sources. Here is a list of detailed
concepts to consider.
- Information
- Communication
- Feedback
- Communicative Informatics
- Media type & symbolic cues
- Sender
- Receiver
- Channel/Medium
- Media
- Feedback
- Noise
- Levels/Spheres of Communication
- Interactivity and Push & Pull Media
- Paradigm
- Narrowcasting
- Media Uses and Gratifications
- Illusion of Audience control
- Burke Identification
- Active Audiences
- Universal Audience
- Elite or “Particular Audience”
- A single hearer: Appeal to
participation; Appeal to Proximity
- Social media
- Engagement
- Shared Locality
- Structural norms (social
- rules)
- Speech Community
- Online communities
- Communities online
- Social presence theory
- Technology Adoption Model
- Ages of: communities and pl ...
This document summarizes research on conceptualizing the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion. The research aims to (1) evaluate how leading-edge opinion leaders influence diffusion rates, (2) measure their brand switching and price premium propensities, and (3) characterize this new adopter category. Through two studies, the researchers find that leading-edge opinion leaders are more likely than other groups to adopt radical innovations, spread positive word-of-mouth, and pay premium prices. This new hybrid category may help diffuse radical products faster than traditional models suggest.
This document provides an introduction to research methods. It discusses the differences between basic or pure research, which aims to develop general knowledge and is typically conducted in academic settings, and applied or policy-oriented research, which aims to solve practical problems and influence decision making. Both quantitative and qualitative research methods are explored, as well as different research paradigms like positivism, phenomenology, and critical theory. The document also covers topics like user-centered design, components of research design, and considerations for choosing between qualitative and quantitative approaches.
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This document summarizes a study investigating how creativity and innovation are fostered within advertising agencies. It conducted research at two Italian advertising agencies using participant observation and questionnaires. The study aims to develop a collaborative thinking model that can enhance group creativity and be applied to any advertising agency regardless of context. It explores practices from innovative companies like Pixar and how their approaches to group collaboration could be adapted for advertising agencies. The document also discusses how technology and digital media have transformed advertising and the importance of collaboration and interaction between people for generating new ideas.
Sentiment analysis has potential for researching relationships and connections between audiences and media products online. The presented research project applies sentiment analysis techniques to Italian television programs and contents by constructing a lexicon and analyzing blogs and tweets. While sentiment analysis can quantify subjective opinions at scale, it is important for researchers to consider questions around context, social bonds, influential users, and the impact of opinions rather than just identifying positive or negative sentiments. The role of algorithms versus ethnographic analysis is also discussed.
MAEKINTING ENVIRONMENT Marketers knowledge on external en.docxsmile790243
MAEKINTING
ENVIRONMENT
Marketers knowledge on external environment of marketing empower them to forecast plausible proceedings from the outward condition which will influence certain marks, and subsequently describe compelling techniques to regulate the organization to the environment and overturning the apparent danger into profits.
Marketer’s activities are to fashion compelling streams of goods and undertakings from the determination of generated to purchasers despite dissimilar manageable and uncontainable influences which do not count for or in contrast to one at the same time as turning a return for the association
The outward environment of marketing is contained of unmanageable influences outside of the association. These influences that can impact the business are unmanageable claiming the marketer does not have any power concerning them, but rather, he or she is able to respond and correct their pressures and influences with a manageable mixture module from the interior condition.
Critical Environments
Competitor Environment
Governmental Environment
Environmental
Social and Cultural
Demographical
Technology
(1) Competition: Competitive rivalry introduces the measures of comparative driven item brands' marketers within a business, the volume of the business and marketing capitalizations. Marketers may not always have a straight impression on competition, yet instead it is imperative that advertisers examine practices, and plan viable systems applying manageable influences.
(2) Government strategies: the government activities suggest the regulations and legitimateness which organizes territory, the government has much influence on business tasks of marketers. E.g., governmental restraints on the import or export of a particular merchandise might prevent the marketer in performance in that exact arena.
(3) Natural powers: this indicates the ecological and geological conditions, and this environment contains the available or deficiencies of normal resources which will sway or ruin creation revenue. For instance, the weather conditions.
(4) social and cultural environment: the social and cultural environment introduces the construction and flow of the public and assemblies of different cultures and the customs, faiths, mindsets and lifestyles, affiliation. Enormous figures of these cultural relationships drives a great distant effect tasks of the marketer.
(5) Demographic elements: demography indicates examination of people, perhaps the, ages, sex, matrimonial standing, profession, domestic approximation, and such. Nevertheless, the demographical environment is critical for the reason that one is unable to regulate a person’s sex, age, matrimonial standing within the outward condition, nevertheless precise gauge of this environment drives a long way to empower marketers in figuring out forthcoming trends and consumptions of products.
Technological environment: Tech innovations represent ample ...
KMD 1001 Design Brief and Ontology TaskStian Håklev
The document outlines the assignments for a course on knowledge media design, including an ontology task defining key concepts and their relationships, presentations analyzing frameworks and design challenges, and a final report proposing a solution to a design challenge. It provides examples of framework visualizations and discussions of concepts like design, knowledge, and media to guide the assignments. Students are asked to analyze relationships between pairs of concepts and propose innovative approaches to addressing knowledge media design problems.
The document provides a 5-step process for seeking writing help from the website HelpWriting.net. The steps include: 1) Creating an account with a password and email; 2) Completing a 10-minute order form with instructions, sources, and deadline; 3) Reviewing bids from writers and choosing one based on qualifications; 4) Receiving the paper and authorizing payment if pleased; 5) Requesting revisions to ensure satisfaction, with a refund offered for plagiarized work. The process aims to match clients with qualified writers and provide original, high-quality content through bids, revisions, and a money-back guarantee.
Social Media Analysis: Present and Futurematthewhurst
Current social media analysis separates content and structure analysis, missing opportunities. A unified theory is needed to better analyze social media data by considering both content and structure together. While current applications focus on marketing, a broader business intelligence approach could expand the field. Developing richer models of business domains and processes would increase the actionability and market for social media analysis tools.
Deck I created for IEM 628: Product and Process Design and Development, Master of Science in Industrial Engineering and Management at Polytechnic University of the Philippines.
Topic assigned: Comprehensive Guide to Product Concept and Design
I used JUUL to illustrate the basic concepts of product design.
Last slide includes references used for this deck. Some text in slide 17 are not visible due to animation, sorry about that.
Environmental changes coupled with the impact on globalization leading to increasing complexity in many developing strategies, especially on the foresight and futures studies. These trends pose a fundamental question, what is the chalenges of future’s complexity? It seems before understanding the origin of Future Scenario's idea and laws governing the Future Time, we've gone into the application of Scenarios to build better stories about future.
In this paper we deeply investigated following issues in order to demonstrate the effects of the origin of idea's ontology on Future Scenarios;
1. Idea ontology,
2. The origin of creative thinking,
3. Idea nurturing in organizations,
4. Shaping the future time,
5. Scenario planning,
6. Ideas social network (global brain).
This paper is a fundamental research type that makes theory for an applied science. In fact, we seek to bridge an ontology base with an applied knowledge. According to qualitative approach this study because of its data references to valid resources is valid and due to expert's continuous supervisions is reliable.
Conceptual Model that have been emerged from this investigation, shows how we can improve scenario planning ability and what actually should be done to have good scenarios.
How to Write an Argumentative Essay Step By Step - Gudwriter. Sample Argumentative Essay.doc. Thesis Introduction Examples Examples - How to write a thesis .... 45 Perfect Thesis Statement Templates Examples ᐅ TemplateLab. FREE 9 Argumentative Essay Samples in PDF. PPT - Argument Writing PowerPoint Presentation, free download - ID:6134976. The argumentative essay. Argumentative Essay: Definition, Outline amp; Examples of Argumentative .... 005 Argumentative Essay Sample Research Paper Museumlegs. Argumentative research paper example. Argumentative Research Paper .... How to Write an Argumentative Essay Samples and Topics. Argumentative Essay.docx Higher Education Government Free 30-day .... Argumentative Essay. View Argument Thesis Statement Examples Full - Exam. How To Restate A Thesis In Different Words - Https Www Colorado Edu .... Sample Research Argumentative Essay - How to create a Research .... Persuasive Essay: Argumentative essay samples. Argument
1. The document discusses food practices as situated action, exploring everyday food practices of households through interviews and shop-alongs.
2. It identifies several patterns of situated food practices, such as implicit planning and stocking up on food. These practices are influenced by various household and social factors.
3. The outcomes suggest opportunities for design solutions to help people address food-related challenges and misconceptions. The study demonstrates how understanding everyday practices can inform the design of technologies.
Cell Phones And Driving Essay. research paper on texting while drivingLatoya White
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My presentation given at the Association of Subscription Agents annual conference, Feb 2013.
It was titled Understanding how researchers and practitioners use STM information, but the specific theme was understanding how to design information products and services for researchs and practitioners against a background of information abundance (aka information overload).
This document discusses approaches to qualitative research. It begins by contrasting qualitative and quantitative research methods. Qualitative research focuses on exploring social phenomena in their natural settings and interpreting meanings, while quantitative research tests hypotheses and looks for statistical relationships.
The document then examines key differences in the steps, beliefs, and activities of qualitative versus quantitative research. Qualitative research involves deciding on an interesting subject, exploring themes as they emerge, and developing research instruments during the process. Researchers must manage their own subjectivity and develop rigor through careful writing and justification of their methods. Overall, qualitative research requires a balance between opportunism and principle as the social situation is studied.
This document introduces Culture2 Inc.'s methodology for mapping cultural ecosystems using memes. It begins by outlining limitations of standard research approaches and the false choice between qualitative and quantitative methods. It then describes Culture2's 6-step process: 1) harvesting memes from various sources, 2) sorting and grading memes, 3) crunching numbers to reveal patterns, 4) understanding psychological drivers, 5) creating a meme map, and 6) preparing deliverables. A case study analyzing Coca-Cola memes on Twitter is provided as an example.
Reaction Paper 2 The Matrix Length 2 single spaced pages.docxmakdul
Reaction Paper 2: The Matrix
Length: 2 single spaced pages plus reference page / 100 points
For this paper, you will explore the process of communicative informatics, the social shaping of
communication technology, represented in the movie, The Matrix. You will analyze how the
characters using communication technology influence each other and their social worlds. You can
extend this to how the movie exemplifies our current society and its uses of communication
technology.
You may apply any technological and communication concepts, theories, and/or perspectives
from class material to develop your analysis. Have a central thesis that is a major theme or
concept from course materials. Overarching themes to help guide your analysis are
Communicative Informatics level/sphere (data-base analytics, algorithmic reasoning, post-mass
media feedback loop), third places, media naturalness, presence, flow, usability, and user
engagement.
To help facilitate your analysis here are some questions to consider.
1. New technology implies changing social interaction patterns and social norms. How do
the characters influences and mold technology to fit their needs? Are they active
audiences? How are they part of online communities, communities online, audiences,
and/or third places?
2. Discuss how the characters influences their social world(s) using Communicative
Informatics level/sphere 2, Network Systems & Human Computer Interaction/Interface,
and then at level/sphere 3, Communicative; Information & Communication
Technologies. The system learns about users through gathering data in databases; while, the user
can learn to use the tailored information to his or her advantage.
3. In what ways does technology foster information transfer, communication, and social
interaction? Is it natural? Is it mediated or face-to-face? How does media naturalness
explain social interaction though technology in the matrix? What role might proximity
play in increasing user engagement?
Be creative and have fun with it. Remember to integrate readings & concepts from class.
Support your claims with examples from the movie. Cite sources. Here is a list of detailed
concepts to consider.
- Information
- Communication
- Feedback
- Communicative Informatics
- Media type & symbolic cues
- Sender
- Receiver
- Channel/Medium
- Media
- Feedback
- Noise
- Levels/Spheres of Communication
- Interactivity and Push & Pull Media
- Paradigm
- Narrowcasting
- Media Uses and Gratifications
- Illusion of Audience control
- Burke Identification
- Active Audiences
- Universal Audience
- Elite or “Particular Audience”
- A single hearer: Appeal to
participation; Appeal to Proximity
- Social media
- Engagement
- Shared Locality
- Structural norms (social
- rules)
- Speech Community
- Online communities
- Communities online
- Social presence theory
- Technology Adoption Model
- Ages of: communities and pl ...
This document summarizes research on conceptualizing the influence of lead users and opinion leaders on accelerating the rate of innovation diffusion. The research aims to (1) evaluate how leading-edge opinion leaders influence diffusion rates, (2) measure their brand switching and price premium propensities, and (3) characterize this new adopter category. Through two studies, the researchers find that leading-edge opinion leaders are more likely than other groups to adopt radical innovations, spread positive word-of-mouth, and pay premium prices. This new hybrid category may help diffuse radical products faster than traditional models suggest.
This document provides an introduction to research methods. It discusses the differences between basic or pure research, which aims to develop general knowledge and is typically conducted in academic settings, and applied or policy-oriented research, which aims to solve practical problems and influence decision making. Both quantitative and qualitative research methods are explored, as well as different research paradigms like positivism, phenomenology, and critical theory. The document also covers topics like user-centered design, components of research design, and considerations for choosing between qualitative and quantitative approaches.
Similar to Thesis Proposal: Understanding Audience Engagement Transmedia (20)
1. Audience Engagement
In Transmedia Storytelling
CAMERON CLIFF
DISCIPLINE: FILM AND SCREEN MEDIA
SUPERVISORS: DR JON SILVER & DR SEAN MAHER
FORMAT: 15,000 WORD THESIS
2. “How do successful transmedia producers engage with
their audiences during a project”?
Thesis proposal: How do producers engage people with stories that expand across
multiple media platforms?
3. Key Terms, Ideas and Context
Audience Control Shift
Convergence
Transmedia
Engagement
4. Audience in Control
http://orangemilky.blogspot.com.au/2012/05/
china-challenges-and-opportunities.html
“Power is shifting from media institutions to consumer communities” (Achrol and Kotler
2012 p. 43).
“Today the customer is in charge and whoever is best at putting the customer
in charge makes all the money” (Stephen F. Quinn, Senior Vice President for Marketing, Wal-Mart quoted in Elliott, 2006) .
“Brands that formerly were tightly controlled by their managers increasingly are
being shaped by their consumer markets” (Christodoulides, Jevons et al. 2012 p. 53)
5. We Don’t Yet Fully Understand
Social Media
WOM, in a social-media setting, has been shown to be a highly complex system of networked
co-production of a variety of narratives that is significantly changing our previous
understanding of how and why WOM works (Kozinets et al., 2010).
There is little doubt, however, that WOM referrals still do have stronger
effects than traditional marketing (Trusov et al., 2009).
6. Media Converging
A paradigm for thinking about the current moment of
“
media change, one which is defined through the layering,
diversification, and interconnectivity of media” (Jenkins 2011).
“In all of our minds these days – narratives
are not
confined to the medium they were born in; they
are part of the larger collage that we all construct from the fragments of
everything we watch, read, hear and surf. (Abba 2009 p. 59)”
http://maher.filfre.net/writings/convergence.html
7. Transmedia Storytelling
“The real value of TS is that the user carries the storyworld
with them from one life event to the next – chatting about The
Matrix with a friend on the phone, thinking about it in line at the
grocery store, or Googling a question about Neo that popped
up while they were driving home. Any of these thoughts may
then manifest in a user generated YouTube, a blog post or an
original script submitted by a fan”(Hartman 2011).
8. How Do We Engage Audiences?
Think about the world we live in, if you, the audience can access content how,
when and where you want it, how do we engage with you?
“From a cognitive perspective, engagement is a positive state of mind that is
characterized by high
energy, commitment, and loyalty toward a
firm. From a behavioral perspective, engagement refers to actions toward
a firm that go beyond transactions. Such actions are motivated by both
cognitive and emotional forces.”(Porter, Donthu et al. 2011 p. 83)
9. Thesis Outline
Abstract Brief Overview / advert for my thesis.
What am I doing?
Introduction Background of transmedia / field definition.
How do we measure what makes a successful transmedia producer?
Literature What does the transmedia literature say? What does the marketing / advertising literature say?
(5 years of history) (60 years of history)
Review
Using this inter-disciplinary literature review to integrate the theories of giants in their fields and use a lens to look at what is
Methodology going on. Analysing the findings to examine contemporary practice methodology.
What construct can we make from the current cross-disciplinary body of knowledge that allows for analysis of engagement
Lens Creation methodologies? (drawing from marketing, advertising (50 years) and newly emerging transmedia and film culture to create a lens
to peer through and analyse data)
Interviews Targeting two of the leading producers, time permitting four. Asking how they approach it and what works / doesn’t?
Analysis How does the lens measure up against professional practice?
Conclusion Findings and further questions raised by the research.
10. Situating My Research
Field has only existed since 2006 / 2008, 2003 (convergence)
Lit Review -19 results total in EPSCO in the relevant, film, television
and screen media journals (40 business included)
Practitioners have led the way in exploring my field already, I work to
reinforce their work (Starlight Runner, Matrix, Lost, Firelight).
Leveraging current knowledge in other fields that, after completion, will
hopefully yield, new knowledge.
11. Original Contribution to Knowledge
There are a couple of “original” contributions to my research:
1. Synthesising applicable interdisciplinary literature that is
relevant to transmedia storytelling
2. Integrating that interdisciplinary theory into a framework that
explains engagement in transmedia storytelling
3. Demonstrating the application of that theoretical lens
12. Ethical / Copyright Considerations
Justifiable selection of inter-disciplinary materials to create an even
perspective
Practitioner interviews
Commercial in confidence information
Treating them without bias or judgement in their practice in the
way my questions are asked
Remaining as objective as possible in analysis
13. Timeline
Tasks May June July August September October
Checking for updates / Checking for updates /
Research Marketing Film & Marketing Synthesis new articles new articles
2nd Draft /
Lit Review 1st Draft Assessment 3rd Draft
Lens Creation Collate Elements Draft 1 Draft 2
Case Studies Begun Completed
Sourcing Interviews
Interviews Ethics Approval
Interviewees Undertaken
Methodology Dot points Draft 1 Draft 2
Analysis
Data Analysis of Data
Editing Draft 1 Draft 2 Draft 3 Finished Product
14. Bibliography
•Abba, T. (2009). "Hybrid Stories: Examining the Future of the Transmedia Narrative." Journal of Science Fiction Film and Television 2(1): 16.
•Achrol, R. S. and P. Kotler (2012). "Frontiers of the Marketing Paradigm in the Third Millennium." Journal of the Academy of Marketing Science 40: 17.
•Christodoulides, G., C. Jevons, et al. (2012). "Memo to Marketers: Quantitative Evidence for Change. How User-Generated Content Really Affects Brands." Journal of
Advertising Research 52(1): 53-64.
•Gomez, J. (2012). "Jeff Gomez on Transmedia Producing." Retrieved 7 April, 2012, from http://www.producersguild.org/?page=jeff_gomez.
•Hartman, J. (2011). "A Tale of Two Trends: Augmented reality and transmedia storytelling." Transmedia Producer. Retrieved 7 April, 2012, from http://
www.transmediaproducer.org/archive/1/2011
•Jenkins, H. (2011). Transmedia 202: Further Reflections. Confessions of an Aca-Fan: The official weblog of Henry Jenkins. 2012, http://www.henryjenkins.org/
•Kozinets, R. V., K. de Valck, et al. (2010). "Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities." Journal of Marketing 74(2): 71-89.
•Porter, C. E., N. Donthu, et al. (2011). "How to Foster and Sustain Engagement in Virtual Communities." California Management Review 53(4): 80-110.
•Trusov, M., Bucklin, R., & Pauwels, K. (2009). Effects of word‐of‐mouth versus traditional marketing: Finding from an Internet social networking site. Journal of
Marketing, 73, 90‐102.
•Zwick, D., S. K. Bonsu, et al. (2008). "Putting Consumers to Work: Co-creation’ and New Marketing Govern-Mentality." Journal of Consumer Culture 8(2): 163-196.
Editor's Notes
\n
A qualitative investigation that aims to conceptualise modern audience engagement in transmedia storytelling and then use this conceptualisation to analyse and understand current engagement practice. \n
\n
The producer used to control how and when the audience would know of and experience their product. Now... the consumer is in control by vocalising their wants and desires.\n
Social media as modern method of conversing. The difference is it is not really bound by place or person and the rules are always changing.\n
If you think about it, previously it was simply a someone making a program and then presenting it to you, maybe with a little bit of advertising to tell you when and where it was on. Nowadays, we are informed by our peers and, as we can watch our programs in whatever manner we choose, we decide when, where and how we interact with someone’s stories.\n
Transmedia storytelling is the response of my industry to these massive shifts in the landscape. \n
This is why I have turned to the advertising and marketing literature to help understand audience engagement as these fields are focussed on engaging an audience and then using that engagement to gain transactions or further involvement.\n This thesis as a way of conceptualising and synthesising current method understanding\n
why use marketing / advertising and transmedia to grab your attention they have to engage you. They have been doing 60 years of research on this, we can learn from them.\n
Only been recognised with an official credit role (2011) on the Producer’s Guild of America’s website\n