The document discusses the communication cycle, which consists of 8 sequential steps: 1) developing ideas by the sender, 2) encoding the ideas, 3) developing the message, 4) selecting a medium for transmission, 5) transmitting the message, 6) receiving the message, 7) decoding the message, and 8) providing feedback from the receiver to the sender. Effective communication occurs when both the sender and receiver interpret the message the same way. The cycle ensures the sender that the receiver understood the message through feedback.