This document provides a rubric to evaluate a commercial project on multiple criteria: 1. The commercial's product demonstrates fluency, flexibility, originality and elaboration. 2. The commercial is persuasive and presented enthusiastically with clear voices. 3. The commercial uses 8 vocabulary words in context with clear understanding. 4. As a team member, the student actively brainstormed ideas, did their equal part to write the script and produce the commercial, demonstrated enthusiasm and support, and equally contributed props/costumes.

1. Name Section
Commercial Project
CATEGORY 4 3 2 1
CLEAR evidence of SOME evidence of LITTLE evidence of NO evidence of '
The Product Fluency, FlexibilitY, Fluency, FlexibilitY, Fluency, FlexibilitY,
Fluency, FlexibilitY,
Originality, and Originality, and Originality, and
Originality, and
Elaboration is seen Elaboration is seen in Elaboration is seen in
Elaboration is seen
in the final Product. the final product. the final product.
the final Product.
The commercial is The commercial is The commercial is
The The commercial is
somewhat hardly persuasive not persuasive and is
persuasive and
Commercial presented persuasive and and is lacking in lacking in
enthusiastic, using enthusiasm,lacking enthusiasm,lacking
enthusiasticallY, using
voices that are clarity and fluencY. clarity and fluencY.
voices that are clear
and fluent. clear and fluent.
EIGHT vocabularY EIGHT vocabularY EIGHT vocabularY
Use of Veldt EIGHT vocabularY
words are words are presented words are Presented
words are Presented
Vocabulary in context showing a presented in in context with a in context with NO
HARDLY a clear understanding of
CLEAR understanding context with a
SOMEWHAT clear understanding of each.
of each.
understanding of each.
each.
As a team member As a team member As a team member
Team Work As a team member I
ACTIVELY the student the student HARDLY the student DID NOT I
the student *Brainstormed ideas *Brainstorm ideas
*Brainstormed ideas SOMEWHAT
cohesively with the l
1
*Brainstormed cohesively with the
with the
lcohesively
ideas cohesivelY group.Did his equal groupr*Share an
lgroupr"Did his equal
I
grouPr*Did part to write the scriPt equal part to write the I
lpart to wriie the scriPt with the script and produce I
his equal Part to and produce the
land produce the the commerciale
write the scriPt and commercialo
lcommercialo
produce the
*Demonstrate i
]
l-Demonstrated l.Demonstrated
commercial r lenthusiasm, enthusiasm,
lenthusiasm, *Demonstrated involvement, and
linvolvement, and linvolvement, and
4emotional suPPort enthusiasm, lemotional suPPort lemotional suPPort
others.*EquallY linvolvement, and otherss, Itoward othersr
I toward l1ryar{.
l.Equally bring in
,
lbrought proPs and /or lemotional suPPotl l-Equally orougnl
lcostumes for the Itoward othersr lprops and /or lprops and /or
lcostumes for the
brought lcostumes for the
t
I
production..Remained l.Equatty -Remained
lon taskr lprops and /or lproduciionr lproductiory
l-Remained on taskr lon tasko
lcostumes for the
lproduction I
il
.Remained on tasl
Associate rentice Novice
The Final Masterpiece
Proiect
Final Grade:
Comments: