by Dan Sayre, Wiley Publishers. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Workshop organized by Joe Tront, Flora McMartin and Brandon Muramatsu.

1. Commercial Dissemination The Role of Publishers in Fostering Innovation in STEM Education Dan Sayre John Wiley & Sons, Inc. February, 2010 Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)

4. Develop and Disseminate: If you build it ... will they come?

9. The process of assessing market needs and developing products to meet those needs proceeds concurrently with a process of identifying and building relationships with customers most likely to respond to those products.

10. Innovation case: WileyPLUS

14. Cite as: Sayre, D., (2010). Commercial Dissemination: The Role of Publishers in Fostering Innovation in STEM Education. Presented at the Workshop on Disseminating CCLI Innovations: Arlington, VA, February 18-19, 2010. Unless otherwise specified this work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License ( creativecommons.org/licenses/by-nc-sa/3.0/us/)