Slides from a wonderful conversation (not presentation) at OLC with Cali Morrison and Mary Niemeic.

1. Reality Check:
Leading Innovation in a Complex World
OLC Innovate 2018
Nashville, TN
Friday, April 20
9:45 AM to 10:30 AM

2. Whoarewe?
Cali Morrison
Associate Dean, Alternative Learning, American
Public University System
Whitney Kilgore
CAO, iDesign
Mary Niemiec
Associate Vice President for Digital Education and
Director of the University of Nebraska Online

3. Conversations NOT Presentations
On your table:
1. 5 stages of successful innovation
2. Post-it Notes
3. Pens
Digital Participation: https://padlet.com/calimorrison/LeadingInnovation

4. Please refer to the
printed handouts.
QR code to the right will connect
you to the digital participation board.

5. Idea Generation and Mobilization
Idea Generation
Fueled by the pressure to compete and
the freedom to explore. In this stage
innovators get to play with ideas but
must be cognizant not to be diverted
from the need at hand.
What problem does the idea solve for
your user?
Mobilization
The idea moves to a stage where it can
be marketed and socialized.
How do we share the idea with those
who can benefit from its use?
STAGE

6. Advocacy and Screening
Advocacy
Weighing the pros and cons of the
ideas
Screening
Weed out the ideas that don’t have
merit, are too novel, or does not have
the potential to scale
STAGE

7. Experimentation
Who is the innovation really for and
how (or will) they actually use it?
Create an example of the innovation
and collect user input. Learning from
experimentation refines the idea and is
a catalyst for further ideas and
experimentation.
STAGE

8. Commercialization
Review innovation with potential
customers to ensure that the solution
meets customer’s needs and solves their
problems. Analyze costs v. benefits of
the solution. This means passing the
idea along to the right person/people to
take it to this next step in the process. “We learned a simple thing: Researchers
and idea creators do not appreciate the
nuances of marketing and
commercialization… In the past, we tried
to get the researchers involved in the
commercialization aspects of the
business but the end result was pain and
more pain.” (Mariello, 2007)
STAGE

9. Diffusion and Implementation
STAGE
Diffusion
How do we get our users to change
their behavior to optimally use the
innovation?
Who are your knowledge brokers and
how does that role change based on
the innovation at hand?
Implementation
What structures & resources are in
place to support development,
maintenance, and production of the
innovation?

10. Resources:
Mariello, A. (2007, April1). The Five
Stages of Successful Innovation. MIT
Sloan Management Review.
Retrieved from:
https://sloanreview.mit.edu/article/the
-five-stages-of-successful-innovation/
Desouza, K.C., Dombrowski, C.,
Awazu,Y., Baloh,P., Papagari, S.,
Jha, S., & Kim, J.Y. (2009) Crafting
organizational innovation processes.
Innovation, 11(1), 6-33,
DOI:10.5172/impp.453.11.1.6

11. Continue the
Conversation
@whitneykilgore
@calimorrison
@maryniemiec