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PROFESSIONAL
COMMUNICATION FOR
BUSINESS
By
Lyncan Lincoln Moagi
UNITS 9, 10, 11 & 12
BUSINESS CORRESPONDENCE
DOCUMENTS
CON’
Layout
- What are business correspondence
documents?
- Business letters
- Memorandums
- Reports
DEFINITION
Business correspondence documents are used
either internally or externally to facilitate
communication.
Eg.
- Business letters
- Memorandums
- Reports
- Notices
- Circulars
- Savingrams
CON’
- Facsimile (Fax)
- E – mails
- Advertisements
BUSINESS LETTERS
Layout
a) Purpose
b) Styles
c) Six Elements of a Business Letter
d) Structure of a Business Letter (Handout)
e) Characteristics of a Good Business Letter
PURPOSE
 Business letter writing is a business
transaction.
Eg. If it is an application letter, it should drive
the recipient to read your CV.
TYPES OF BUSINESS LETTERS
- Job application
- Resignation letter
- Enquiry letter
- Purchase letter
- Letter of demand
- Apology letter
- Complaint letter
STYLES
 The two main styles that are used are semi –
block style and block style.
 Semi – block style is considered traditional.
The address for the sender is aligned to the
right.
 Block style is modern. Both addresses are
aligned to the left.
SIX ELEMENTS OF A BUSINESS
LETTER
1. Sender’s Address (Heading)
2. Inside Address (Recipient’s address)
3. Salutation
4. Body
5. Complimentary Close
6. Signature
CHARACTERISTICS OF A GOOD
BUSINESS LETTER
1. Accuracy
- Provide facts
- Be particular with numbers
- Inaccurate information may harm the business
transaction
2. Brevity
- Be brief
- Avoid lengthy write - ups
CON’
3. Clarity
- Avoid repetition
- Use plain language
- Clear structure
4. Emphasis
- Important information should be emphasized
- Bold the important parts
- Use capital letters where necessary
MEMORANDUM
- A memorandum is a concise piece of writing that
is usually used to transmit messages within the
organization.
PURPOSES
a) Pass on messages to the members of the
organization
b) Communicate as per policies and procedures
c) Remind officers about decisions and action
items
STRUCTURE
1. HEADER
 Memorandum must be titled
MEMORANDUM
T =TO:
F = FROM:
D = DATE:
S = SUBJECT:
NB: Memorandum may have the Cc (carbon copy)
element betweenTO and FROM or at the end.
CON’
2. BODY
- Introductory paragraph
- Body paragraph
- Thank you note (concluding paragraph)
- Signature
- Names of the author
- Position and department of the author
CHARACTERISTICS OF A GOOD
MEMO
1. Clarity
2. Brevity
3. Accuracy
4. Emphasis
DETERRENTS TO THE SUCCESS OF
THE MEMO MESSAGE
 They depend on the writer’s or readers ‘
attitude towards
a) Readers
b) Subject
c) Situation
d) Author’s attitude
e) Medium
REPORTS
- A report is a statement of facts about an
action performed or findings of an
investigation.
EXAMPLES
Academic report, research report, financial
report, laboratory report, commission of
inquiry report, project report
CON’
CHARACTERISTICS OF A REPORT
a) Objective
- State facts
- Should not carry opinions
CON’
b) Language
- Use the right vocabulary
- Use simple language
c) Consistent Structure
- If you are using either business letter format,
research format or essay format, be consistent
with it throughout.
TYPES OF REPORTS
- Reports are typified in terms of how often they
are prepared or their purposes / subject matter.
a) ROUTINE REPORT
- Prepared at regular intervals
(Eg. work reports, weather forecast reports)
b) OCCASIONAL REPORT
- It is prepared when the need arises
Eg. (incident report)
CON’
C) INVESTIGATIVE REPORT
- It communicates the findings from an
investigation.
Eg. ( research report, criminal report)
THE END
THANKYOU!!!

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COMM141 hihohigihp'yetafxbWEEK 1 & 2.pptx

  • 2. UNITS 9, 10, 11 & 12 BUSINESS CORRESPONDENCE DOCUMENTS
  • 3. CON’ Layout - What are business correspondence documents? - Business letters - Memorandums - Reports
  • 4. DEFINITION Business correspondence documents are used either internally or externally to facilitate communication. Eg. - Business letters - Memorandums - Reports - Notices - Circulars - Savingrams
  • 5. CON’ - Facsimile (Fax) - E – mails - Advertisements
  • 6. BUSINESS LETTERS Layout a) Purpose b) Styles c) Six Elements of a Business Letter d) Structure of a Business Letter (Handout) e) Characteristics of a Good Business Letter
  • 7. PURPOSE  Business letter writing is a business transaction. Eg. If it is an application letter, it should drive the recipient to read your CV.
  • 8. TYPES OF BUSINESS LETTERS - Job application - Resignation letter - Enquiry letter - Purchase letter - Letter of demand - Apology letter - Complaint letter
  • 9. STYLES  The two main styles that are used are semi – block style and block style.  Semi – block style is considered traditional. The address for the sender is aligned to the right.  Block style is modern. Both addresses are aligned to the left.
  • 10. SIX ELEMENTS OF A BUSINESS LETTER 1. Sender’s Address (Heading) 2. Inside Address (Recipient’s address) 3. Salutation 4. Body 5. Complimentary Close 6. Signature
  • 11. CHARACTERISTICS OF A GOOD BUSINESS LETTER 1. Accuracy - Provide facts - Be particular with numbers - Inaccurate information may harm the business transaction 2. Brevity - Be brief - Avoid lengthy write - ups
  • 12. CON’ 3. Clarity - Avoid repetition - Use plain language - Clear structure 4. Emphasis - Important information should be emphasized - Bold the important parts - Use capital letters where necessary
  • 13. MEMORANDUM - A memorandum is a concise piece of writing that is usually used to transmit messages within the organization. PURPOSES a) Pass on messages to the members of the organization b) Communicate as per policies and procedures c) Remind officers about decisions and action items
  • 14. STRUCTURE 1. HEADER  Memorandum must be titled MEMORANDUM T =TO: F = FROM: D = DATE: S = SUBJECT: NB: Memorandum may have the Cc (carbon copy) element betweenTO and FROM or at the end.
  • 15. CON’ 2. BODY - Introductory paragraph - Body paragraph - Thank you note (concluding paragraph) - Signature - Names of the author - Position and department of the author
  • 16. CHARACTERISTICS OF A GOOD MEMO 1. Clarity 2. Brevity 3. Accuracy 4. Emphasis
  • 17. DETERRENTS TO THE SUCCESS OF THE MEMO MESSAGE  They depend on the writer’s or readers ‘ attitude towards a) Readers b) Subject c) Situation d) Author’s attitude e) Medium
  • 18. REPORTS - A report is a statement of facts about an action performed or findings of an investigation. EXAMPLES Academic report, research report, financial report, laboratory report, commission of inquiry report, project report
  • 19. CON’ CHARACTERISTICS OF A REPORT a) Objective - State facts - Should not carry opinions
  • 20. CON’ b) Language - Use the right vocabulary - Use simple language c) Consistent Structure - If you are using either business letter format, research format or essay format, be consistent with it throughout.
  • 21. TYPES OF REPORTS - Reports are typified in terms of how often they are prepared or their purposes / subject matter. a) ROUTINE REPORT - Prepared at regular intervals (Eg. work reports, weather forecast reports) b) OCCASIONAL REPORT - It is prepared when the need arises Eg. (incident report)
  • 22. CON’ C) INVESTIGATIVE REPORT - It communicates the findings from an investigation. Eg. ( research report, criminal report)