In a world where the consumer is confronted with a variety of alternatives to choose from, a strong brand can have a dramatic impact on his/her purchase decision. Branding has emerged as a top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that rms have.

1. INDIRAPURAM, GHAZIABAD th
4
Corporate
Summit
th
04 February 2017 | Timing : 9:00 AM Onward
Venue: Hotel Radisson Blu, Kaushambi, Ghaziabad
LET YOUR
BRAND
Do Talking !!!
SPONSORS:BW|BUSINESSWORLD
BUILDINGADVERTISEMENT & BRANDING RETAIL ENTREPRENEURSHIP
BRAND
STRATEGIES

2. n a world where the consumer is confronted with a variety of alternatives to choose from, a
Istrong brand can have a dramatic impact on his/her purchase decision. Branding has
emerged as a top management priority in the last decade due to the growing realization that
brands areoneof themostvaluableintangibleassetsthatrms have.
Advertisement Companies evolve innovative marketing strategies to help achieve the desired
brand positioning and build brand equity. The strong brand gives the possibility to company for
setting itself in the market, avoiding the company expose to danger by competitive actions and
having important role in cooperating and supporting the brand expansion chances. Brand image
is complicatedandadvertisingisageneralwaytodevelopandmanagethisimage.
In order to reinforce the views and beliefs that is in concerned with brand, advertising help to
haveapowerfulbrandloyalty.
The National brand Products typically command over private labels in the Retail Industry. The
retail industry focuses on the core competencies of marketing which improve the possibilities
of differentiationandnew possiblerelationshipsbetweenretailcompaniesandindustrialrms.
Branding is one of the most important aspects of any business, large or small, retail or B2B. At
this point, the concept of “Entrepreneurial Brand” makes its presence known as it continues
to gain importance. The summit focuses on creativity and innovativeness in entrepreneurship
and brand formation. The long term contributions that an entrepreneurial brand can make to
achievingcompetitiveadvantageinthemarketswillsteertheeconomicgrowthofthecountry.
Keeping its foot forward and considering the urgent need of building innovative marketing
strategies in today’sAdvertisement and Branding Industry, Retail and Entrepreneurship market,
Jaipuria Institute of Management is organizing 4th Corporate Summit on “Building Brand
Strategies” in the Advertisement Industry ,Retail Industry and Entrepreneurship at Hotel
Radisson Blu, Kaushambi ,Ghaziabad on 04th February 2017.The 2017 summit aims to analyze
the brand management decisions that must be made to build, measure, and manage a brand.
Particular emphasis is placed on understanding psychological principles at the consumer or
customerlevelthatwillimprovemanagerialdecision-makingwithrespecttobrands.
ABOUT THE SUMMIT

3. DISCOVER
How to build brand equity, what is
the role of product performance
and objective or tangible attributes
vs. intangible image attributes?
LEARN
How much of brand equity is tied to
uniqueattributesofaproduct?
JOIN THE DEBATE
We will challenge the way
CEOs CreateBrandEquity
$
GAIN
New ways of thinking about
brand marketing and other areas
including consulting and
advertising.
WHY ATTEND
MEET
Peers from the Corporate- those
responsible for brand building strategies
of some of the world’s most successful
companies. Exchange ideas on how to
create Brands as the most valuable assets
companies own.
BE INSPIRED
To tailor your own Comprehensive
Brand model.
• How do yourbrandsttogetherundertheumbrellabrandofyourcompanynameinRetailIndustry?
• Whatmakesyour products(orservices)so specialthattheydeservetobecalledas Entrepreneurialbrand?
• Which attribute associations are most stable and benecial to a brand over the long run for theAdvertisement
Industry?
• How tonurtureandfeedbrandwiththemarketingresource?
• When and to what extent does recall of pleasant images (or “hot” emotions) shield a brand from less positive
orevennegativecognitiveinformation?
• Can brands be thought of as simply a judgment bias or in terms of context effects in consumer decision-
making?
• Whatimplicationsdotheseperspectiveshavefor brandequitymeasurementandvaluation?
• How tochannelizeuntappedhumanskillsthroughinnovativeproductsintoacceleratingindustrialization.
TOPICS INCLUDES
ORGANIZATIONS IN ATTENDANCE LAST YEAR INCLUDE
• TCS
• HCL
• ALSTOM India Ltd.
• Angel Broking
• Apex TG India Pvt. Ltd.
• AXIS Bank
• Barclays
• HDFC
• Columbia Asia Hospital
• Crompton Greaves
• Danilk Jagran
• Ennovative Softwares
• Eureka Forbes
• FNS
• Freescale
• GAIL
• Ginni Filament
• GKB RX Lens Pvt.
• Indusind bank
• Godrej
• IBM
• Flip Kart
• India News
• IRIS Group
• Just Dial Ltd.
• Jabong
• Kapgrow Corporate Pvt. Ltd.
• Kent RO Systems
• LB Associates Pvt. Ltd.
• Litchi Knowledge Pvt. Ltd.
Focused panel sessions from practitioners and thought leaders from the Brand market
INSPIRING SPEAKERS
Inspiring case studies, Brand Building strategies, presentations and networking opportunities.
INTERACTIVE FORMATS

4. Jaipuria Institute of Management was set up by
Seth Anandram Jaipuria Education Society in
2001. It has sprawling campus spread over 5 acres
on NH-24 within NCR. During this short span of
16 years, JIM, has been acclaimed as a leading
business school in Northern India. Jaipuria Institute of
Management, Ghaziabad, was established by
fulfilling all the norms regarding academic, financial
andsocialaspectssetbyconcernedstatutorybodies.
The Institute started a full time 2 years master degree
program in Business Administration (MBA), in the
year 2001. This program is duly approved by AICTE,
Ministry of HRD (Govt. of India) and affiliated to Dr.
A.P.J. Abdul Kalam Technical University, Lucknow
(formerly Uttar Pradesh Technical University),
Lucknow (U.P.). Moreover, Seth Anandram Jaipuria
Trust and Seth Anandram Jaipuria Education Society
run variousreputedschoolsandcollegesinthecountry.
Jaipuria Institute of Management, Indirapuram (formerly located at Vasundhara) Ghaziabad, aims to provide quality
managementeducationtotransformindividualsintoBusiness Leaders,SkilledManagers&Entrepreneurs.
Jaipuria Institute of Management intends to provide and develop the capabilities of the young managers by raising their
level of competence and intellect to face various challenges in the global environment. In pursuit of excellence, the
institute provides training and development services, foster research and disseminates knowledge through publication
of books, journals and magazines for the development of society at large. Jaipuria Institute of Management has
establisheditselfas aleadingmanagementinstituteintheNorthernIndia.
ABOUT JIM
www.jaipuria.edu.in/summitINDIRAPURAM, GHAZIABAD
Block A, Gate No. 2, Indirapuram,
Ghaziabad-201014
Ph: 0120-4550100 |
Toll Free No.: 1800-102-3488
For further enquiries please contact: E-mail: summit@jaipuria.edu.in | Mob: 09958077088
x 150+
Senior Level
Attendees
x 25+
Industry Leading
Speakers
80 : 20
Industry Vendor
Ratio
Company Size
of Attendees
56% 25%
8%
11%
81%
Attendees are
companies with at
least 300
employees
Job Titles
of Attendees
96%
Attendees at
Director level or
above
27%
15%
4%
54%
Attendee Company
Annual Turnover
28%
24%
58%
Attendee’s business
annual turnover is
above $50 million
6%
42%
•1000+ Employees
• 300-999 Employees
•50-299 Employees
•Less than 49 Employees
•C-Level
• SVP/VP
•Snr Director/Director
•Snr Manager / Manger
•1 Billion
• $500-$999 Million
•$50-$499 Million
•<50 Million
WHO
WILL
YOU
MEET