The document describes how a student group designed a magazine cover and movie poster for their film project that drew upon conventions of real media. They based the magazine cover on Total Film magazine's design for John Wick 2, changing some colors and fonts while keeping a similar layout. They also included common magazine elements like a masthead, cover lines, and pug. Their movie poster drew from designs of American Assassin and Welcome to the Punch, modifying colors and images to suit their film. Their teaser trailer followed a three-part structure to introduce characters and action.

1. IN WHAT WAYS DOES
YOUR MEDIA PRODUCT
USE , DEVELOP, OR
CHALLENGE FORMS
AND CONVENTIONS OF
REAL MEDIA
PRODUCTS?

2. MAGAZINE COVER

3. We decided to design a Total film cover for our magazine. After me and my group did some
research on some magazine covers and magazines all together we found out that Total Film is the
most suitable to promote our film. We based our cover on The John Wick 2 because after
analysing our project we came to a realisation that as an action film with shooting scenes it would
have been perfect to replicate the “ The John Wick 2”
Choosing the Total film poster allows us to use a bigger variety of colour , themes and different
schemes and because this was a unique magazine poster only 3 colours are actually presented in
the magazine of “ The John Wick2 2” and we also followed that structure and used it in our
magazine work
MAGAZINE COVER

4. FORMS AND CONVENTIONS
Masthead
Pug
Barcode
Title of the
film
Cover lines
Banner

5. RULE OF THIRDS
The rule of thirds is used when a magazine
cover is designed and that allows to make the
cover more clearer to read and understand.
When designing a magazine , the rule of thirds

6. MASTHEAD
In the John Wick magazine the Masthead was in a red colour
but we decided to change that part and change it to white but
the fonts and background stayed the exact same.
We kept the same font however we changed the background
texture of the text to the white wall texture we used in our trailer
and throughout our campaign

7. MAIN COVER
The Main cover line was placed in the exact same place as it was
in the JohnWicks cover.
However the font was changed and we used the same font as we
used in the film poster. The name of the protagonist had to
change so we used our own protagonist which was Ronaldas.
The title layout was also adjusted to suit our own Film and
campaign

8. PUG
A pug is placed on magazine covers to make them stand out. Normally
there's text inside a specific shape.
Pugs are used as stickers in every single magazine that is made and the
reason for it its to promote content that are inside the magazine
The pug that we used has an orange colour instead of the red that is used
on the John Wicks magazine.
We used a black shell to make it stand out a bit more

9. COVER LINE
Cover lines are usually placed in Total Film magazines
so we also used it on our magazine cover .
We changed the font size and also placed the main
names of films and also film characters.
The colours of black ad orange are used because as
mentioned we used the same colours across the whole
campaign

10. MAIN IMAGE
The main image that was chosen was the hitman Image (Ernest).
After reviewing every characters pictures and came to an
agreement that this picture is the most suitable one.

11. BANNER
A banner was also added to our magazine. Total
film applies banners to get the audiences attention
straight away and it does that through adding
pictures and small titles in the banners so people
recognize the movie that is reviewed inside the
magazine.
Colours used white orange to match the rest of the
magazine cover

12. THE POSTER

13. FIRST POSTER DRAFT
The first posters convention was based on the
American Assasins poster., this because the genre of
our film is the exact same one as the american assasin.
We first used these colours as it relates to our genre
and it emphasises danger as why the red smoke was
used

14. SECOND POSTER
The second poster was based on the “Welcome to the
punch” poster . We looked carefully and realised that we
could change the blue colour on the top right corner
well we chose orange and it stayed like that because it
actually looked quite sharp and it also suited the main
image with the two main characters

15. FINAL POSTER
After presenting our pitch and obtaining feedback from it
and reviewing our work this was the final outcome of our
poster.
We added some changes for example the background, we
added the wall texture that we used ion our trailer instead
of a plane colour

16. BEHIND THE SCENES

17. Because we wanted to insert the characters in our poster and magazine we had
to have a photoshoot done the same day we started recording.
We took a bunch of good pictures and the ones that had the best quality were
the ones chosen
PHOTOSHOOT

18. FILM TITLE
The title for our film is actually not complicated to understand
at all.
The word “job” is in a bigger size because that is the highlight
of the film trailer if either the main character gets his job done
or not.
The colour orange was used on the words the last just like they
was used throughout the entire campaign

19. The tag line was used in the same place as the poster we based on
and we used the same font as the one for our own title
Of course we knew that we couldn’t use the same line as this poster
so we added our own slogan of “never let your guard down” which
relates to the film

20. BILLING BLOCK
Our own billing consists of the groups name and the
characters names too. We based our block on another
block of another film.
We had to change the size of the words so it didn’t
look exactly equivalent as the block we based our work
on.

21. We also after the research we done on other
blocks we saw that companies include their
logos so there you can see we included the
“Ernest aidoo prudoctions”
We also included the BBFC age rating

22. TEASER TRAILER

23. The trailer is 1 minute and 31 seconds long and this is allowed in the range of
time that a teaser trailer is meant to last for. We made sure that only the best
and most important scenes to get the audiences attention.
We couldn’t include everything in the trailer because if everything was
included the audience would know about everything and wouldn’t think of
coming back to watch the full film

24. The trailer follows a three part structure so the audience can understand our
content with no issues.
The film started when we introduced the protagonist and the combat talent
that he has and also included the mission that he is about to take part in
Reason why we did it in the order its so the audience are introduced to the
main character early on in the film.
Second of all we evoke the audience the shots when the action starts to kick
in when the bodyguard is trying to kill the rich guy. These shots were edited as
fast paced so it looks realistic and dramatic
The third part we decided to increase the speed of the shots because there
was a lot of action too and also added gun shots to the soundtrack
THREE PART STRUCTURE

25. CHARACTERS AND SECONDARY
CHARACTERS
These two characters that are robbing he
car are secondary characters, these
characters were used to introduce the
audience the bodyguards (main character)
combat skills
These are stereotypical action thriller
genre characters as their character does
not develop throughout the film as they
are not as rtelevanty as the the main
characters.
However to suit the genre costumes were
carefully chosen with dark clothes and
hoodies to hide identity

26. MAIN CHARACTER
Ronaldas the bodyguard is the first character that the audience
was introduced to. He was established as a high skilled
character that can fight . Throughout the trailer we learn that
he is also very good with handling guns and has good
shooting accuracy.
This character is stereotypically evoked with his clothes and
the dialogue he has, he does not talk much he does the work
more.

27. This character that was introduced is the rich guy he is the
main character , the whole film is based around him and his
character as a whole. Peter (The rich guy) was introduced
behind the bodyguard portraying that he is a weak character
and needs to be protected from danger for example CSI
agents.
This character has a very mysterious identity and no one
knows why the bodyguard is willing to take his life away
from him.

28. CHARACTER 3
Character 3 is the antagonist of this trailer, He is
meant to get hold of the rich guy and take him down.
We emphasised this character with guns and blazers.
He is portrayed as a violent character because of the
way he is shooting the rich guy with no emotion on
his face.
He is also evoked as a powerful character because of
the powerful shots in the end of the trailer

29. PROPS
The props that are used in films are very crucial to
connote the genre.
For the guns to look realistic we had to them jet black
We also had to be careful with the authority when
shooting our scenes because of the use of guns we could
look suspicious

30. LOCATION
The location and setting where you recordyour film
is just as important as the props, Settings always
have to fit in the genre that your film integrated in
and where it sets the mood of the film
Stereotypically crime films are mostly located in car
parks so we decided to include those places in our
film
We filmed in
Parking
Parking Stairs
Streets
House Stairs
Elevators
And inside buildings

31. COLOUR CORRECTION
To make the visuals better than they was with simple lighting
we decided to change it into a blueish lighting
And so the colours would coordinate we also changed a bit of
the red tint because of the car lighting

32. VOICE EDITING
We had to edit the voice quite a lot in our film.
As we did not want to be as basic we used voice overs in our
shots especially the first one when we hear the voice of the
leader of the body guard ordering his next deed
We also used these voiceovers when the two thief's in the car
are scrambling the objects to steal

33. CLOSE UPS
Close ups are used to evoke the audience the detail that they
mostly have to focus on in that exact scene, this creates
suspense as the audience tries to figure out why they have to
look at those details as they may relate to it later on the film
For example when the gun close up appears the question
that the audience will ask is if these characters are about to
have a violent scene between the antagonist and the main
characters

34. So our shots are more realistic we decided to use handheld camera shots
inside the car when the thieves were robbing the car.
So the shot was more realistic the camera shook a little bit and a tripod was
not used during this shot
HANDHELD CAMERA SHOTS

35. Low angle shots are made so the audience can see and observe what is going
on from above , these are made by basically placing the camera below the knee
and facing it upwards these can emphasise that the character that is in the
scene right now looks dominant as the shot starts when he is in the air
jumping down the stairs
LOW ANGLES

36. High angle shots were used to connote the drama that was going on during
these shots and a great example of it its when there is a shooting coming from
downstairs aiming upwards
This could evoke that the shot is coming from down so therefore it is not
affecting the person that is being aimed at
HIGH ANLGE

37. In our trail;er we used this type of shot to explain to the audience what the
character is able to see in that specific moment and this will help the audience
know how the character behaves after that shot and an example of this is
when the bodyguard is walking towards his car getting robbed
OVER THE SHOULDER SHOT