This presentation gives a brief introduction about Color Management System and its influence in brand color management.

1. COLOR MANAGEMENT SYSTEM
& BRAND MANAGEMENT
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2. What is a Color Management System?
Software that maintains color consistency regardless of
device or medium
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3. What are the benefits?
• Overcomes difficulty of
displaying colors with devices
using different technology
• Manages colors & sets correct
expectations for the results
• Helps to maintain color
consistency at each stage of
the packaging supply chain
• Helps streamline packaging
designs from concept to store
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4. Brand Color Management
Brand color is a major component
in building brand equity.
A well integrated color
management system will provide 3
major benefits:
• Color Consistency
• Predictability
• Repeatability
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5. What is Color Engine?
• Color Engine is a management system by Esko that
enables color management across the packaging
and print supply chain
• Uses:
• Embeds color management functionality in the entire
workflow
• Accurately predicts how the final packaging will look
on the selected substrate.
• Eliminates nasty color surprises and protects your
brand equity
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6. Advantages of Using Color Engine
• It allows you to manage brand color expectations
• It delivers same color information to all supply chain
stakeholders
• Plugins for Adobe Illustrator allows designers to select and
visualize the right inks
• Proofing technology accurately predicts how brand color will
look on the final product
• Prepress tools make sure color is managed throughout the
workflow.
• Color information is available in a centralized cloud
ecosystem PantoneLIVE
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7. Color Engine uses different components and
techniques to maintain color standards
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8. Address:
Esko Corporate
http://www.esko.com/
Kortrijksesteenweg 1095
BE-9051 Gent
Belgium
Tel.: +32 9 216 92 11
Fax: +32 9 216 94 64
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Visit us:
Email us:
Europe: info.eur@esko.com
USA: info.usa@esko.com