Blue is associated with trust, intelligence, wisdom, and health. It has a calming effect and is a masculine color. Dark blue represents knowledge and power while light blue represents health and healing. Red is associated with danger, energy, passion, love, determination, and quick decision making. It is an emotional color used in flags and danger signs. Black is associated with elegance, power, mystery, death, and evil. It is a good contrasting color that combines well with orange and red. White is associated with innocence, purity, goodness, light, cleanliness, and safety. It contrasts well with black.

1. Colour Connotations

2. Blue:
Blue is the colour of the sky and the water. Blue is
symbolized trust, intelligence and wisdom. Also blue is
associated with health, as it has a calming effect. Blue is
a masculine colour. Dark blue is associated with
knowledge, power , light blue is associated with health
and healing. I could use dark blue for the fonts for the
magazine, as it is masculine and challenge the colour
conventions of rock.

3. Red:
Red is the colour of blood and fire and so it is
associated with danger, energy, power, passion, love
and determination. Red is an emotional colour, it is
used for danger signs and the colour can be found in
national flags which shows power. Red is a stimulant
colour which makes us make quick decisions. Red is
mainly one of the colours in any rock music
magazine, I could use red for the page numbers so
the reader can make a quick decision on which
page they would like to read. Also I can use the
colour for the masthead as it eye catching and will
attract the reader to buy the magazine.

4. Black:
Black is associated with
elegance, power, death, mystery and evil. Black
is a mysterious colour, it normally has a negative
connotation, but also it is used for elegance, and
also black is the symbol of grief. Black is a good
contrasting colour, as it contrasts with any colour.
If the colour is combined with orange and red, it
gives of an aggressive feel. This colour is
stereotypically used in Rock magazine. I can use
black for the back ground as it contrasts well and
also the fonts and the images will stand out from
the page.

5. White:
White is associated with innocence, purity,
goodness and light. White also means
cleanliness and safety. The colour white is a
complete opposite to black, white has a positive
connotation. White contrasts well with black,
which is why most magazines use it. This colour is
sometimes used in magazine to even out the
balance of colours. I can use white for the
writing and the background colour for my
double page spread. Also the can use the white
as a background for the front of the magazine.