The document discusses collage as an art form made by assembling different materials to create a new whole. It provides examples of collages created by famous artists such as Picasso and Hannah Hoch. The document then discusses the prevalence of advertising in modern society, noting that the average person sees 3,000 ads per day and that nearly 4,000 kids start smoking daily. It presents an assignment to create a mock billboard using collage with the goal of communicating a personally meaningful message to the world.

1. WHY COLLAGE?Art 101 • Exploration 1

3. A collage (from the French: coller, to glue) is a work of formal art, primarily in the visual arts, made from an assemblage of different forms, thus creating a new whole.Source: Wikipedia

4. Picasso (1911-12 ) Still Life with Chair Caning

5. Pablo Picasso (1912 ) Glass and Bottle of Suze

6. VladmirTatlin (1915 ) Corner Counter-Relief

7. Man Ray, (1921) Gift

8. Hannah Hoch, 1930s Germany

9. Hannah Hoch, 1930s Germany

10. Hannah Hoch, 1930s Germany

11. Richard Tuttle, (1998) New Mexico and New York #14

12. Richard Tuttle

13. “Postmodern” Example

14. Example made from newspaper

15. Example - Digital

17. WHY advertising?

19. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIBY THE TIME YOU ARE 65,YOU WOULD HAVE SPENTNINE YEARSIN FRONT OF THE TVsource: TV Free America

21. No, it's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.

24. Each day, more than 3,900 kids become regular smokers.

27. Your assignment: To create a mock “billboard,” with Time Square as the site, that communicates a message you want to tell the world. YOU are the advertiser.You can use image alone, or image with a small amount of text.

28. Your goals: To wonder about “big idea” messages that have personal meaning to you. Try out a few…To develop a “billboard” through collage.To unify text and image into a communicable message.To craft your artwork, use basic graphic principles such as light/dark/ symmetry/asymetry.To complete the project as much as possible in class.

29. You should ask yourself:WHAT do I want to say?HOW do the given materials behave?WHY do this?