This document discusses the concept of games and gamification. It provides objectives to dig into the idea of games, play a game, think, and transfer the experience to work. It is divided into four parts: an introduction to games, a demo round of a game, connecting the experience to work, and prizes and reflection. The game involves picking cards that represent cultures or opinions and having a conversation. The document suggests that games can be used to practice skills for life and work by incorporating elements of empowerment, social influence, and unpredictability. It provides several references on topics related to games, gamification, and applying game concepts to marketing.

1. HELLO. (WELCOME TO THE METAGAME)
crafted for: general audience

2. JOHAN HUIZINGA (1938) HOMO LUDENS (MAN THE GAME PLAYER)
“...genuine, pure play is one of the main bases of
civilization.”
PLATO:
“You can discover more about a person in an hour of
play than in a year of conversation.”

3. OBJECTIVES:
TO DIG INTO THE IDEA OF GAME.
TO PLAY A GAME
TO THINK
TO TRANSFER THE EXPERIENCE TO WORK

4. METAGAMING
kbsU
PART 1 _
INTRODUCTION
TO GAMES
PART 3 _
CONNECT
TO WORK
PART 2 _
ROUND
ONE
PART 4 _
PRIZES
AND
REFLECTIONS

5. introduction
SECTION 1 _

6. WHAT MAKES A GAME?
a form of play or sport, especially a competitive one
played according to rules and decided by skill,
strength, or luck.

7. THE IDEA OF “GAME” IS VERY BROAD IN CULTURE.

11. http://www.fastcodesign.com/1672215/4-design-
lessons-from-tinder-the-white-hot-dating-app

12. ed.com/2015/09/life-games-playful-genius-john-conway/?

13. http://www.wired.com/2015/09/life-games-playful-genius-john-conway/?

14. HOW OLD ARE GAMES?

25. TYPES OF GAMES

27. WE PLAY GAMES TO PRACTICE FOR LIFE

28. play
PART 2_

29. DEMO

30. Three people (only) are one
“team.”
WHITES are CULTURES
YELLOWS are OPINIONS
+! +!
!
=!
ROUND ONE:
CULTURES (W) pick one card to discuss. Keep it secret.
OPINIONS (Y) pick an interesting card.
Then all players reveal cards at the same time and begin a conversation.
Is there a winner? The OPINION decides.
!

31. connect to work
PART 3_

32. http://www.yukaichou.com/gamification-examples/top-10-marketing-gamification-cases-remember/#.VhPjccttPds

33. “PRANKSTERTISING” HTTPS://WWW.YOUTUBE.COM/WATCH?T=42&V=CSGLZU2NZX0

34. Empowerment and Accomplishment
(through visual feedback)
Social Influence & Relatedness (through the growing
audience)
Unpredictability & Curiosity (through the mischief that
occurs to distract the players)
.

36. Three people (only) are one
“team.”
WHITES are CULTURES
YELLOWS are OPINIONS
Reconfigure a new team.
+! +!
!
=!
ROUND TWO:
1. CULTURES (whites) pick the most difficult card in their stack. Hold.
2. All players reconfigure and two whites pick a new yellow.
3. OPINIONS (yellow) picks one random card.
4. CULTURES trades that difficult card with the other (W), an exchange.
5. OPINIONS begin the conversation.
6. OPINIONS pick another card to play in a few minutes.
7. OPINIONS pick who wins.
!

37. prizes and reflection
SECTION 4 _

38. prizes and reflection
SECTION 4 _

39. FOR FURTHER REVIEW
TED RADIO HOUR: “HOW DOES PLAY SHAPE OUR DEVELOPMENT”
http://www.npr.org/2015/03/27/395065944/how-does-play-shape-our-development
MARKETING GAMIFICATION THAT IS NOT JUST IN YOUR FACE. IT’S IN YOUR HEAD.
http://www.yukaichou.com/gamification-examples/top-10-marketing-gamification-cases-remember/
#.VhPqFcttPdt
WHY GAMES AND LEARNING? (THINK “ATTENTION” NOT LEARNING)
http://www.instituteofplay.org/about/context/why-games-learning/
4 DESIGN LESSONS FROM TINDER, THE WHITE HOT DATING APP
http://www.fastcodesign.com/1672215/4-design-lessons-from-tinder-the-white-hot-dating-app
A LIFE IN GAMES: THE GENIUS OF JOHN CONWAY
Http://www.Wired.Com/2015/09/life-games-playful-genius-john-conway/?
GAME CENTER NYU (LECTURE SERIES – ONE UPCOMING ON THE 30TH ANNIVERSARY OF
PLAYSTATION)
http://gamecenter.nyu.edu

40. SPECIFIC TO ADVERTISING AND MARKETING
http://mobilemarketingmagazine.com/infographic-gamified-
display-ads!
!
http://venturebeat.com/2014/10/24/turning-mobile-ads-into-
games-helps-them-perform-better/!
!
http://www.pennapowers.com/5-examples-of-gamification-
that-could-change-your-marketing-forever/!
!
http://adage.com/article/digital/gamification/233034/!