Cola wars
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The cola wars between Coke and Pepsi continued into the 21st century with both companies facing new challenges. While CSD consumption had grown steadily in the US from 1970 to 2000, growth slowed in the 2000s. Both companies relied on brand extensions like Diet Coke and Diet Pepsi to boost sales. By 2004, Pepsi had gained market share over Coke, but both remained the top two brands. To sustain profits, Coke and Pepsi expanded their product portfolios beyond carbonated soft drinks into non-carbonated beverages, bottled water and juices.
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1) Coca-Cola was invented in 1886 by pharmacist John Pemberton as a patent medicine containing cocaine and caffeine. It was later modified to remove the cocaine.
2) In the 1930s and 1940s, Pepsi gained market share by offering larger bottles for the same nickel price as Coca-Cola. This highlighted a weakness in Coca-Cola's iconic 6.5 ounce bottle size.
3) Throughout the 20th century, Coca-Cola and Pepsi engaged in competitive marketing strategies and campaigns. Both brands introduced new products like diet and caffeine-free options, which sometimes led to consumer confusion over the brands.
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Stage 1 (1950-1970) saw Pepsi target African Americans and younger consumers while Coke focused overseas. Pepsi doubled US consumers while Coke assumed saturation.
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The document discusses the beverage market in India and challenges faced by Coca-Cola and Pepsi in the Indian market. It notes that Coca-Cola and Pepsi dominate the cold drinks category in India. Both companies faced numerous regulatory barriers and issues when entering the Indian market in the late 1980s and early 1990s. These included foreign ownership restrictions and legal inconsistencies. Coca-Cola and Pepsi also faced challenges in rebuilding brand image and regaining consumer trust due to activism against their environmental and business practices. The document examines strategies used by both companies and lessons learned for effectively entering new markets.
PepsiCo & Coke Comparative Study
This document compares the brand strategies of Pepsi and Coke in India. It notes that Pepsi focuses more on being a youth and lifestyle brand, while Coke positions itself as more family-friendly. It also analyzes the companies' financial performance over 5 years, market share in India, and recommends strategies for Pepsi to increase sales in India by 10% such as CSR initiatives, festive offers, and price reductions.
Comparative Analysis Coca-Cola Vs Pepsi
This document provides information about an assignment comparing the marketing strategies of Coca-Cola and Pepsi. It includes profiles of both companies, discussing their histories, products, missions, visions, and marketing mixes. Coca-Cola began in 1886 and returned to India in 1993 after a 16-year absence. Pepsi was created in 1893 under the name "Brad's Drink" and entered India in 1989 through a joint venture. Both companies have grown significantly in India and compete directly in various product categories and strategies.
Coke vs Pepsi
Coca-Cola has been operating in India since the 1970s. It was banned in 1977 but reentered in 1993 after merging with local companies like Britannia. It now has over 57% market share but faces strong competition from Pepsi which has 35% share. Both companies use many promotional strategies targeting youth and sponsor various sports and entertainment events. They primarily compete on pricing, distribution networks, and sponsorship deals. Coca-Cola's large global size and brands are strengths but its late reentry into India compared to Pepsi poses challenges in gaining more market share.
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Similar to Cola wars
coca cola
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
Coca Cola Presentation[1]
Coca Cola Financial Analysis Final Project for Financial Accounting, St. Thomas MBA program. Group projected included Leanna Privette, Robin Toal, and April Vassau.
Cola Wars - Coke Vs Pepsi Harvard Business School Case Study
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
Cola Wars Spring2008 Tigers
This document summarizes the history and competition between Coca-Cola and PepsiCo in the cola industry. It discusses how Coca-Cola was founded in 1886 and PepsiCo in 1893. Throughout the 20th century, the two companies grew significantly and became major competitors in the cola industry. The document also analyzes Porter's Five Forces model and how consolidation among bottlers impacted industry profits. It notes that Coca-Cola and PepsiCo have majority market share in the cola industry but face challenges from health trends moving consumers to non-carbonated drinks.
Coke vs pepsi ppt
Coca-Cola and Pepsi are the two largest beverage companies in the world that compete for market share. Both companies target the mass market globally using similar segmentation strategies including geographical, demographic, and psychographic segmentation. They utilize brand ambassadors and localized branding and advertising campaigns. While Coca-Cola is preferred by some for its stronger carbonation, Pepsi has a sweeter taste and appeals more to youth; however, consumer preference ultimately comes down to personal taste.
Coke vs pepsi
This document discusses Coke and Pepsi's historical development and current state. It provides an overview of each company's products and brands, describes their strategic strengths and weaknesses, opportunities and threats. It analyzes their historical timelines from the 1800s to present day and reviews where each company stands now, with Coca-Cola maintaining a beverage focus while deriving 70% of revenue from carbonated soft drinks, and PepsiCo having diversified into a food and beverage conglomerate with over half its net revenue from snacks.
Smcolawarscontinue group-6-130110121158-phpapp01
This document discusses the cola wars between Coca-Cola and Pepsi in the late 20th century. It provides financial data showing Coca-Cola had higher market share and profits than Pepsi in 1993 and 2000. Both companies used franchise bottling systems and pursued strategies like advertising, new products, and acquisitions to gain market share. By 2000, Coca-Cola's market share was 44.1% compared to Pepsi's 31.4%. The document performs SWOT and Porter's Five Forces analyses of both companies and the soft drink industry. It recommends strategies for Pepsi to better compete, such as differentiation, cost leadership, and strengthening its core competencies.
The coca cola-company
The Coca-Cola Company was founded in 1886 and is the world's largest beverage company. It manufactures concentrates and syrups that are then sold to bottlers who package and distribute over 400 brands of drinks in over 200 countries. While carbonated soft drinks make up most sales, the company has expanded its portfolio to include water, juice, tea, and sports drinks. Coca-Cola has maintained its dominance through effective marketing campaigns, strategic partnerships and acquisitions, and a focus on international growth.
Coca cola company
Coca Cola Company was first invented in 1886 in Atlanta, Georgia. It is now the world's largest soft-drink company selling 1.7 billion servings everyday. Its mission is to refresh the world and create value. It has a 2020 vision to double revenues. As the largest publicly traded company, it faces issues like health concerns contributing to obesity and shifting tastes. Its resources include brand loyalty, distribution networks and financial position. It faces high competition from Pepsi and must adapt to changing consumer and industry trends.
TAX MEMOTo FromSubjectDateI. Purpose the purpose.docx
TAX MEMO:
To:
From:
Subject:
Date:
I. Purpose: the purpose of this memo is to brief…..
II. Facts: Who is the petitioner?:
Who is defendant?:
And relevant information. Explain what happen in the case
III. Issues: Is …. taxable? (List all the tax issues)
IV. Conclusion: Yes, it is taxable (Only list answer to Issues, no explanation needed)
V. Analysis: Why and how? (Explanations needed )
PepsiCo: Is diversification a choice?
Mohamed Ezz, MD, DM (UMUC)
PepsiCo (PEP)
www.pepsico.com
Overview
PepsiCo, a world leader in beverages, food, and snacks with net revenues of more than $ 65 billion, has a product portfolio of 22 of the most iconic brands in the industry; each of which has annual retail sales of more than one billions dollars. PepsiCo is the world’s # 2 carbonated beverage maker. The company’s brand portfolio includes (PepsiCo, 2016):
A. Beverages: Pepsi, 7-Up, Mountain Dew, Sierra Mist, Mirinda, Gatorade, Tropicana, Lipton, and Aquafina.
B. Snacks: Doritos, Frito-Lay, Tostitos, Ruffles, Cheetos, Fritos, Brisk, and Walkers,
C. Foods: Quaker Oates and Rice-A-Roni.
PepsiCo: History & Background (Hoovers, 2016)
Pepsi was invented in 1898 by pharmacist Caleb Bradham in New Bern, North Carolina. He named his new drink Pepsi-Cola and marketed it as a cure for indigestion and dyspepsia. Bradham followed Coca-Cola’s bottling franchise model and by World War I 300 bottlers had signed up. Following the war, Bradham started stockpiling sugar to safeguard against rising prices; however, in 1920 sugar prices plunged, leading to his bankruptcy in 1923.
After changing ownership for some time, Loft Candy bought the company in 1931. During the Depression (1939), the company doubled the size of its bottles to 12 ounces without raising its price, which helped improve its fortune. In 1939 Pepsi introduced the first radio jingle in the world. In 1941, Loft Candy merged with its Pepsi subsidiary to create the Pepsi Cola Company.
The company acquired Mountain Dew in 1964 and Frito Lay in 1965, and changed its name to PepsiCo. In 1972 PepsiCo began distributing Stolichnaya vodka in the States in return for being the only Western firm allowed to bottle soft drinks in the Soviet Union. PepsiCo bought Pizza Hut (1977), Taco Bell (1978), and KFC (1986) and became a formidable force in the fast food industry. In the period from 1991 - 1996 PepsiCo aggressively expanded its international bottling operations; however, it was no match Coca-Cola's well-oiled international distribution machine. The Company then focused its attention to the organization of its international network.
In 1997, PepsiCo spun off its $10 billion fast-food unit (currently Yum! Brands), which better positioned to sell its soft drinks at other restaurants. Also in 1997 PepsiCo bought Smith snacks and Borden's Cracker Jack snack from United Biscuits. In 1998, PepsiCo bought Seagram's Tropicana juices, the main competitor to Coca Cola’s minute Maid for $3.3 billion. In 1999, the c ...
Coca Cola in 2011
Coca-Cola has set goals to double revenues by 2020 and be the leading beverage company globally. It has had over 100 years of history growing from a single product to a diverse portfolio. Currently, Coca-Cola's business model involves concentrate producers, bottlers, retailers, and suppliers. However, changing consumer preferences toward healthier options and the rise of still beverages presents new challenges. Coca-Cola will need to continue adapting its business model to maintain growth and market leadership going forward.
Marketing plan of coke
The document presents a marketing plan for Coca-Cola, outlining the company's history, mission, vision, and goals to double revenues by 2020 while promoting sustainability and connecting with the global middle class. It analyzes Coca-Cola's strong market position worldwide and in key countries like India and Pakistan, as well as competitors and strategies around product, price, place, and promotion. SWOT and financial details are also provided.
FInal.pptx
Coca-Cola was created in 1886 in Atlanta, Georgia by John Pemberton. Asa Candler later bought the formula and founded The Coca-Cola Company. Over time, Coca-Cola expanded globally and diversified its product portfolio. Today, Coca-Cola is the largest beverage company in the world and sells more than 1 billion drinks per day across its portfolio of 500+ brands in over 200 countries. Coca-Cola has become one of the most recognizable brands globally through effective marketing strategies around product, price, placement, and promotion over its 135+ year history.
Statistical Analysis.
The document provides an overview of the Coca-Cola Company including its history, products, mission statement, industry life cycle analysis, product life cycle, market map, PESTLE analysis, SWOT analysis, and Porter's Five Forces analysis. It discusses how Coca-Cola was founded in 1886 and is now a multinational beverage company headquartered in Atlanta, Georgia that produces and sells various beverage products around the world.
Presentation1
Coca-Cola and Pepsi have been rivals since the late 19th century. Coca-Cola was invented in 1886 in Atlanta, Georgia, while Pepsi was invented in 1893 in New Bern, North Carolina. Both companies have grown significantly over the past century and now operate globally, with Pepsi generating $28 billion in annual revenue compared to Coca-Cola's $16 billion. In India specifically, Pepsi has a 44% market share compared to Coca-Cola's 51%, with local brands making up the remaining 4%. The rivalry between the two companies continues as they launch new marketing campaigns and products.
strategic management presentation dean.pptx
Coca-Cola is the world's leading manufacturer and distributor of non-alcoholic beverage concentrates and syrups. It sells beverage concentrates and syrups to bottling operators who then bottle and sell the finished products to retailers. The company controls over 500 beverage brands and has established a global presence in over 200 countries. In the first quarter of 2021, Coca-Cola's revenues grew 5% to $9 billion driven by a 5% growth in concentrate sales and 1% growth in price/mix. The company's financial performance is projected to continue increasing over the next few years as indicated by rising sales, net margins, operating profits, and net income.
Coca-Cola Wars
Coca-Cola is the world's largest beverage company. It considers stakeholders such as shareholders, employees, customers, and communities in its business. The company focuses on the triple bottom line of financial performance, social responsibility, and environmental stewardship. Coca-Cola implements various corporate social responsibility initiatives including ethical, altruistic, and strategic CSR. Its long-term focus on stakeholders and CSR has contributed to the company's success over many decades.
Cola wars between Cocacola and Pepsi
The soft drink concentrate business is highly profitable due to low costs of production and barriers to entry. Concentrate producers require only $25-50 million for a plant that can serve the entire US market. They face little threat from new entrants due to patented formulas and brand equity built over decades of marketing. In contrast, bottlers face higher costs, more competition, and lower profits of around 35% due to factors like needing large capital investments for plants. However, Coke and Pepsi have been able to sustain profits through brand loyalty, expanding into new markets like juices, and leveraging their brand equity globally despite slowing carbonated drink demand.
224113823 coca-cola-supply-chain-model
This document discusses Coca-Cola's history, brands, mission, vision, values, financial statements, workforce, and organizational structure. It provides an overview of Coca-Cola's value chain analysis, SWOT analysis, marketing mix, successful and discontinued products, risks of new products, and strategies for success. Key points include Coca-Cola owning 4 of the top 5 beverage brands and having a global workforce of over 90,000 employees. The document also analyzes Coca-Cola's income statement, balance sheet, and proposes a new Middle Eastern inspired drink.
Cola wars
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Cola Wars - Coke Vs Pepsi Harvard Business School Case Study
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Cola wars
- 1. Cola Wars Continue Coke and Pepsi in 2006 Presented by- TEAM 6
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- 37. Thank you Presented By, Shivappa Ganesh Santanu Vijay Savla Mahaveer