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Pepsi vs coca cola
- 1. INTRODUCTION Pepsi isa world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285, 000 employees. Pepsi is produced and manufactured by PepsiCo. Created and developed in 1898 and introduced as “Brad’s Drink”, it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961. Pepsi Cola is one of the largest soft drinks industries which operate in Australia. The main products of the company comprises of different soft drinks brand including Pepsi, Pepsi Light, Pepsi Max, 7UP, Diet 7UP, Caffeine Free Pepsi Light, Mountain Dew and etc. Based on Pepsi company vision is “Pepsi responsibility is to continually improve all aspects of the world which we operate based on environment, social, economic by creating a better tomorrow than today”. The company mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages.
- 2. It is differentthan Coca Cola which is already been in the beverage business for 125 years, employs 139, 600 people, and sells 1.6 billion beverages each day in more than 200 countries. Coca Cola Company is the world’s largest beverage company with almost 500 brands ranging from the actual Coca Cola to products such as Sprite, Fanta, POWERADE, Minute Maid and many mores. Coca Cola mission is to refresh the world, inspire moments of optimism and happiness and create value that make a difference along with their vision is to serve as the framework for their roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable quality growth.
- 3. BACKGROUND & HISTORY Pepsibackground & History Established in 1890 Focus on beverage drink The first product are ; Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (1948).
- 4. BACKGROUND & HISTORY CocaCola Background & History Established in 1944 Carbonated drinks Originally invented as patent medicine
- 5. SWOT ANALYSIS PEPSI Strength Highlevel of customer loyalty for most of the brands within product portfolio Weakness High level of dependence on large supermarkets such as Wal-Mart Opportunities Increasing presence in emerging markets such as China and India Threats High amounts of sugar or salt in products being criticized by government and non- government health organizations
- 6. SWOT ANALYSIS Coca-Cola Strength World’slargest market share in beverage Weakness Significant focus on carbonated drinks Opportunities Bottled water consumption growth Threats Changes in consumer preferences
- 7. PEST ANALYSIS Political (Pepsi) Changes in regulations and laws Political Conditions Ability to enter developing markets Changes in the non-alcoholic industry environment Economical (Pepsi) Global Recession Interest Rate Fear for inflation
- 8. PEST ANALYSIS Social (Pepsi) Practices of having healthier live by people Most consumers between the ages of 40-55 are gradually more worried with nourishment. The change which is related to lifestyle as well as attitude would be termed as social change. Technological The usefulness of company marketing The introduction of vending machines, plastic bottles and cans
- 9. PEST ANALYSIS Political (Cocacola) Law related changes The business related environment changes The market changes Economical Interest rates Economic condition
- 10. PEST ANALYSIS Social Theshift to a health centered lifestyle The middle aged consumers are getting very nutrition conscious World sensitivity about war Technological Promotional techniques New machinery for production Supplying cans very fast and efficiently
- 11. COMPANY ACTIVITIES Production operationmanagement -Pepsi Process design Facility design and layout Coca cola COCA COLA MANUFACTURING PACKAGING
- 12. COMPANY ACTIVITIES Marketing Pepsi &Coca-Cola POSITIONING PRODUCT STRATEGY PRICING STRATEGY DISTRIBUTION STRATEGY PROMOTION STRATEGY
- 13. Internalization First stage Initialperiod (1934-1949) Second stage Rapid development period (the 20th century, 50 years) Third Overall expansion period (early 20th century, 60-90) Final Strategic adjustment period (the mid-20th century, 90 so far)
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- 16. Conclusion From thisresearch, we can conclude that in order for international companies to be successful and gain competitive advantage on the local market, it is vital that they implement a combination of the studied factors in their marketing strategy so as to best reach target groups. More specifically, the strategies should be tailored in accordance with the target group’s age, seeing as consumer preferences vary depending on the person’s age. Lastly, although advertising campaigns are still efficient in reminding and persuading consumers of brands and products, companies must differentiate themselves in the messages and technique, etc., as advertisement clutter at a rise.