Cola Wars!!
Stage 1 (1950-1970) saw Pepsi target African Americans and younger consumers while Coke focused overseas. Pepsi doubled US consumers while Coke assumed saturation.
Stage 2 (1970-1990) saw both diversify into food while their market shares fluctuated between 30-40%. They imitated each other's ads and perceived brand differences.
Stage 3 (1990-2006) challenges included flat demand, obesity links to CSDs, and bottlers' profit pressures. Both shifted to non-CSD drinks and smaller packaging. Coke relied more on international markets while Pepsi was more aggressive in the US non-CSD market.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Presentation on Cola Wars between Coke and Pepsi
(Presented in Marketing Planning and Implementation-1 Course at MDI Gurgaon)
P.S- Please feel free to share your views in comments.
Cola Wars have continues till date. This presentation presents an analysis of the case Cola wars continues in 2006.
Find out what we have to say about the classic case of competition.
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
Cola Wars - Coke Vs Pepsi Harvard Business School Case StudyMohan Kanni
A brief presentation on case study Cola Wars where we try to analyse the past history and predict the future of their business and growth opportunities from a Marketing Management Perspective.
The carbonated soft drink (CSD's) industry was dominated by Coca Cola and Pepsi vying for market share. The CSD organizations gained market share in the U.S. and in global markets extending their brands’ recognition and capturing sales from new markets. The shift in consumer beverage preference and the expansion into global markets proved to uncover new opportunities for growth and profitability. In addition the changes in the organizational structure of business for these companies have allowed them to sustain growth beyond CSD’s.
The cola wars are a series of mutually-targeted television advertisements and marketing campaigns since the 1980s between two long-time rival soft drink producers, The Coca-Cola Company and PepsiCo. The battle between the two dominant brands in the United States intensified to such an extent that the term “Cola wars” was used to describe the feud.
In this presentation discussed regarding Rivalry between Cocacola and Pepsi
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
3. Brief History (coke)
• Formulated at the Eagle Drug and Chemical
Company
• Initially sold as a patent medicine for 5 cents
(1886)
• A cure for head ache and impotence
• By 1935 coke had achieved status of a national
icon
4. History (Pepsi)
• 1931: Bought sole right of Pepsi for $10,500 –
Charles Guth
• Grew with the growth of super markets (1945-62)
• Young at heart campaign
• A buy out by coke refused
• Strategy to target the African Americans (feature
noble prize winners) :ads targeted specifically at
them
• “Starting to get termed as a Niger drink” and thus
fall back on that strategy.
7. Relative strategies implemented..
• Coke started to focus on the over seas markets
(1960)
• Coke assumed American consumption was
reaching saturation point
• Pepsi doubled its consumers in the US in the
same period ( more bottlers and reduced price
of concentrate)
• Thus Pepsi decided to attack Coke on the
home turf
8. What Coke could have done ..back
then
• Realize importance of the highly westernized
US market accounting for high consumption.
• Retain its market share
• Flank Pepsi by competing in the other
businesses as well diverting their attention
from Cola drinks
• Threaten Pepsi with a buy out , so that Pepsi
does not get the leverage to think freely
10. Major Events
• CSD market share 71% in beverages
• Pepsi diversified in food industry
– Pizza Hut, KFC,Taco Bell
• Pepsi had more bottlers than coke
• Coke had fragmented bottlers, >800 franchised
• Pepsi challenge
– 1974 blind test in Dallas, Texas
– Publically demonstrated
12. Strategies Followed
Coca cola Pepsi
• Product Development and • Product development and
line extension line extension
– Introduction of 11 new – Introduction of 11 new
products products
• Divestiture • Forward Integration
– Non CSD businesses were – PBG established
sold off • Concentric Diversification
• Forward integration – Acquired Pizza Hut, KFC, Taco
– CCE, independent bottling Bell
subsidiary of Coke
13. Competitors
• Shelf space decreased
• Shuffle of smaller brands from one owner to
another
• Dr.Pepper was sold several times, canada dry
twice
• Philip Morris acquired 7up 1978, losses,1980’s
left business
• Cadbury Schweppes emerged as third largest
competitor
14. • In short both were capable to imitate each other in every
dimension
• Lifestyle based advertisement and brand name
• Perceived differences created through advertisements
• 1971 I’d like to buy the • 1970 Join the pepsi
world of coke people
• 1979 Have a Coke and a • 1980 Catch the pepsi
Smile spirit
• 1989 Can’t beat the • 1990 Pepsi ‘The choice
feeling of new Generation’
16. Challenges Faced
1. US sales volume grew at a rate less than 1% during 1998 - 2004
– Worldwide demand for CSDs remained flat
– Decline in annual per capital consumption from 125 to 119 servings
2. Association of CSDs to obesity
– New federal nutrition guideline
– Ban of CSD in Schools
– Morgan Stanley Survey
3. Concentrate providers gain at the cost of Bottlers profitability
– Huge debts from consolidation and infrastructure investment
– Change in the product portfolio resulted in additional costs for the
bottlers
– Rapid growth of mass merchandiser channel like Wal-Mart and
various other club stores posed a new threat to the profitability
17. Challenges specific to Coke
• Performance and Execution
– Key strategic relationship with CCE
– Providing alternative beverages
• Legal Issues
– Contamination scare in Belgium
– A law suit filed by Burger King worth $ 21 Mil
– Channel Stuffing charges
• Currency Crisis in Russia and Asia
18. Challenges specific to Pepsi
• Venezuela Crisis (1996) - Reduced the market
share of Pepsi from 45% to 5 %
• Challenges of internationalization
19. Strategies Adopted
1. Flat Demand During 1998 – 2004
Pepsi
– Concentric Diversification
− Acquired Quaker Oats( 2000)
− Acquired South Beach Beverage & Co (2001)
− Product Development
− Aquafina (1998)
– Market Development
− Introduced CSD variants like Sierra Mist (2000) and Mountain Dew Code Red
(2001)
− “Grow the core and add some more”
Coke
– Although Pepsi swept away the new evolving markets, Coke fared better in the
bottled water category after introducing Dasani in 1999.
– Packaging Innovation: Fridge Pack (2001), replaced 2 ltr with 1.5 ltr which was
later imitated by Pepsi
20. Strategies Adopted
2. Association of CSDs to obesity
Coca Cola
− Introduced new or renamed products
− Diet Coke with Splenda (2005) and Coca Cola Zero ( 2005)
Pepsi
− Sierra Mist Free (2004) and Pepsi One (2005)
− Pepsi declared itself as a total beverage company and move
more aggressively than Coke to the non CSDs segment
− By 2004, Pepsi had a market share of 47.3 % in the US non Carb
market compare to Coke’s share of 27.0 %
− Treating Diet Pepsi as its flagship brand
21. On Stranger Tides
• Coke flourished in international market and also
relied upon them far more then Pepsi.
• About 70 % of the revenue of Coke came from
non US markets compared to 33 % of Pepsi
• Coke’s share of global beverages market stood at
51.4 % followed by Pepsi at 21.8 %
• Some of the reasons behind Coca Cola’s success
in the international markets was due to its ability
to understand and defend its positions really well
(except the exclusion from the ME and Soviet
bloc.)
23. Porter’s Five Force Analysis
Threat of new entrants:
- Huge Capital requirements
- Strong bottling networks
- Brand loyalty
- Strong distribution links
- Market Saturation
24. Threat of Substitutes:
- Shift in demand towards non-CSD products in early 2000s on
health-related concerns
- Main substitutes included juices, sports drinks, energy
drinks, tea-based drinks and bottled water
- Pepsi more aggressive in shifting to non CSDs
- Low switching costs for consumers
25. Suppliers’ bargaining power:
- Few inputs required for concentrate producers
- Inputs for bottlers-packaging and sweeteners
- Coke and Pepsi-largest customers of metal can industry
26. Buyers’ bargaining power:
• Bottlers
Sales
- High switching costs
Supermarkets
- Tied by contracts
• Retail channels 9.5%
Fountain
7.9%
outlets
- Supermarkets and 32.9%
Vending
Fountain outlets-high 11.8% machines
bargaining power Mass
merchandisers
14.5%
- Low for vending 23.4%
Convenience
machines and stores
Others
Convenience stores
27. Intensity of competitive rivalry:
- Pepsi and Coca Cola key players contributing to about 75% of
market share
- Plank for achieving competitive advantage:
• Product differentiation
- Combative advertising
- Direct product comparison based on a real attribute: taste
28. SWOT Analysis: Pepsi
Weakness
• Enjoys a High-Profile Global Presence • Carbonates Market is in Decline
• Owns the World’s 2nd Best-Selling Soft • Pepsi is Strongest in only North America
Drinks Brand • They Only Target Young People
• Constant Product Innovation
• Aggressive Marketing Strategies
• A Broad Portfolio of Products
Opportunity Threat
• Increased Consumer Concerns in • Obesity and Health Concerns
comparison to bottled water • Increased Marketing and Innovation
• Growth in Healthier Beverages Spending by Coke
• Growth in Tea and Asian Beverages • Restriction to only North America as target
market
29. SWOT Analysis: Coke
Strength Weakness
• Enjoys a High-Profile Global Presence • Carbonates Market is in Decline
• Fourth amongst the top five leading brands • Over-complexity of relationship with
• Broad-based bottling strategy bottlers
• 47% of global volume sales in carbonates • Inefficient execution of business
Opportunity Threat
• Soft drinks volumes in the Asia-Pacific • Growing "health-conscience" society
region forecast to increase by over 45% • PepsiCo’s Gatorade, Tropicana and Aquafina
• Brands like Minute Maid Light and Minute are stronger brands
Maid Premium Heart Wise are positioned • Boycott in the Middle East
well with the “Health-concerned” market • Protest against Coke in India
• Use distribution strengths in Eastern Europe
and Latin America
Editor's Notes
Differentiation based on 1)lifestyle product attributes 2) direct differentition on taste