A cohort study begins with a group of people who are free of disease and classified into subgroups based on exposure to a potential cause. Variables are measured and the cohort is followed over time to see how new disease cases differ between exposed and unexposed groups. Cohort studies provide the best information about causation and directly measure disease risk. They can establish cause and effect and study multiple outcomes from one exposure. However, cohort studies require large samples, take a long time, and can be expensive due to follow up needs.