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Cognition

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GALAXY GLOBAL GROUP OF INSTITUTIONS

Human cognition is a sophisticated system that performs higher mental processes such as understanding, planning, deciding, and thinking. It refers to all these mental processes as well as the thoughts and meanings produced by the cognitive system. The cognitive system interacts with and interprets the affective system, which produces emotional and feeling-based responses. For example, a stimuli can produce an initial affective response that is then interpreted by the cognitive system, leading to thoughts, beliefs, and decisions. Both the affective and cognitive systems influence consumer purchase behavior in complex ways.

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COGNITION: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SO IT REFERS TO ALL THESE MENTAL PROCESSES, AS WELL AS THOUGHTS AND MEANI G PRODUCE BY COGNITIVE SYSTEM.
ENVIRONMENT AFFECTIVE SYSTEM COGNITIVE SYSTEM AFFECTIVE RESPONSES COGNITIVE RESPONCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
EXAMPLE 2: I DON`T LIKE THIS INSURANCE AGENT BECAUSE HE DONOT POSSESS GOOD KNOWLEDGE OF INVESTMENTS. ,[object Object],[object Object],[object Object],[object Object]
PURCHASE BEHAVIOUR IS COMPLEX FUNCTION OF:::::::::::::
AFFECTIVE AND COGNITIVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFFECTIVE SYSTEM: IS ,[object Object],[object Object],[object Object]
5 BASIC CHARACTERISTIC OF AFFECTIVE SYSTEM ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONTINUE……….. ,[object Object],[object Object]
4. CAN RESPOND TO VIRTUALLY ANY TYPE OF STIMULAS. ,[object Object],[object Object],[object Object],[object Object]
CONTINUE…. ,[object Object],[object Object]
CONGNITION: ,[object Object],[object Object],[object Object]
3.PLANNING  DETERMINGH HOW TO SOLVE PROBLEM TO REACH A GOAL 4.DECIDING  COMPARING ALTERNATIVES AND SELECTING THE BEST. 5.THINKING  COGNITIVE ACTIVITY THAT OCCURS DURING ALL THESES PROCESSES( THINKING PROCESS OF ALL ABOVE: FUNCTION OF C. SYSTEM: TO INERPRET, MAKE SENCE OF AND UNDERSTANDING SIGNIFICANT ASPECTS OF THEIR PERSONAL EXPERIENCES:
MARKETING IMPLICATIONS ,[object Object],[object Object],[object Object]
BRAND IMAGE: EXAMPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 

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Cognition

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  • 5. PURCHASE BEHAVIOUR IS COMPLEX FUNCTION OF:::::::::::::
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  • 13. 3.PLANNING  DETERMINGH HOW TO SOLVE PROBLEM TO REACH A GOAL 4.DECIDING  COMPARING ALTERNATIVES AND SELECTING THE BEST. 5.THINKING  COGNITIVE ACTIVITY THAT OCCURS DURING ALL THESES PROCESSES( THINKING PROCESS OF ALL ABOVE: FUNCTION OF C. SYSTEM: TO INERPRET, MAKE SENCE OF AND UNDERSTANDING SIGNIFICANT ASPECTS OF THEIR PERSONAL EXPERIENCES:
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