The document discusses the diffusion of innovation, which is the process of consumer acceptance of new products and services. It describes the diffusion process and the adoption process as the two main components. The diffusion process explains how innovations spread in the market from the source to the consumer public over time through communication channels. The adoption process involves 5 stages that individuals go through from gaining awareness of a new product to adopting or rejecting it. Together, these processes describe how new products and services are assimilated and adopted within a social system.
The slides tells about the diffusion of innovation in marketing.The stages of innovation along with plc. How the innovation of product impact the consumer awareness about the product and what are the strategies the companies should adopt to spread the awareness about the product.Stages in adopters
How innovative offerings gain acceptance within market segmentsH.pdfinfomalad
How innovative offerings gain acceptance within market segments
How innovative offerings gain acceptance within market segments
Solution
In the face of cut-throat competition in today’s world, producers are expected to stay ahead if
each other but offering something new to the customers. This requires constant innovation
offerings that make way into the market through two ways: Diffusion and Adoption.
The innovation in a product or service can be very small, or very large so as to change the
structure of the whole product or service. After the innovation has been done, two factors play an
important role:
(i) Diffusion: This deals with the question of whether at all the innovated offering
(product/service) would be accepted by the market segment
(ii) Adoption: If the answer to ‘diffusion’ is ‘yes’ then this deals with how fast the innovative
product or service offering would be accepted into the market segment.
Diffusion is seen from a macro point of view wherein focus is put on creating awareness about
the new product/service offering so that it gets accepted in the market segment. It is the process
by which an innovative offering either is absorbed into the market or is not accepted in the
market segment. This process is carried out mainly through communication by mass media, sales
persons, word-of-mouth advertisement, etc. There is a target market that needs to be addressed
within a specific period of time. Typically there are 4 elements of diffusion:
Adoption on the other hand is seen from a micro point of view wherein stress is put on the
various stages that a potential consumer goes through while accepting or rejecting the innovative
offering, after is has been introduced in the market segment. Sometimes it may so happen that an
innovative offering was there in the market but the consumer was unaware of it. This is where
advertisement and selling strategies play extremely important roles. There are 5 factors that
influence adoption:
Thus, the above two processes are the ways through which innovative offerings gain acceptance
within market segments..
Diffusion and Adoption of Innovations (1).pdfAyzaFatima1
This topic is belong consumer behavior. This presentation describe diffusion process & innovation of adoption process. This presentation describe types of innovation, meaning of new products. This topics also describe the product feature that describes innovation.
This unit gives a vivid and updated knowledge of factoral influnce in consumer buying
Motivation; Buyer behaviour; Psychographics, lifestyle, adoption process and consumer buying; Adoption- Diffusion process ; Personality and Lifestyle
The slides tells about the diffusion of innovation in marketing.The stages of innovation along with plc. How the innovation of product impact the consumer awareness about the product and what are the strategies the companies should adopt to spread the awareness about the product.Stages in adopters
How innovative offerings gain acceptance within market segmentsH.pdfinfomalad
How innovative offerings gain acceptance within market segments
How innovative offerings gain acceptance within market segments
Solution
In the face of cut-throat competition in today’s world, producers are expected to stay ahead if
each other but offering something new to the customers. This requires constant innovation
offerings that make way into the market through two ways: Diffusion and Adoption.
The innovation in a product or service can be very small, or very large so as to change the
structure of the whole product or service. After the innovation has been done, two factors play an
important role:
(i) Diffusion: This deals with the question of whether at all the innovated offering
(product/service) would be accepted by the market segment
(ii) Adoption: If the answer to ‘diffusion’ is ‘yes’ then this deals with how fast the innovative
product or service offering would be accepted into the market segment.
Diffusion is seen from a macro point of view wherein focus is put on creating awareness about
the new product/service offering so that it gets accepted in the market segment. It is the process
by which an innovative offering either is absorbed into the market or is not accepted in the
market segment. This process is carried out mainly through communication by mass media, sales
persons, word-of-mouth advertisement, etc. There is a target market that needs to be addressed
within a specific period of time. Typically there are 4 elements of diffusion:
Adoption on the other hand is seen from a micro point of view wherein stress is put on the
various stages that a potential consumer goes through while accepting or rejecting the innovative
offering, after is has been introduced in the market segment. Sometimes it may so happen that an
innovative offering was there in the market but the consumer was unaware of it. This is where
advertisement and selling strategies play extremely important roles. There are 5 factors that
influence adoption:
Thus, the above two processes are the ways through which innovative offerings gain acceptance
within market segments..
Diffusion and Adoption of Innovations (1).pdfAyzaFatima1
This topic is belong consumer behavior. This presentation describe diffusion process & innovation of adoption process. This presentation describe types of innovation, meaning of new products. This topics also describe the product feature that describes innovation.
This unit gives a vivid and updated knowledge of factoral influnce in consumer buying
Motivation; Buyer behaviour; Psychographics, lifestyle, adoption process and consumer buying; Adoption- Diffusion process ; Personality and Lifestyle
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
11. Diffussion takes place in social system. Positive if: POSITIVE ATTITUDE AND RESPECT FOR EDUCATION AND SCIENCE.
12. WEEK 1 WEEK 2 WEEK 3 WEEK 4 CATEGORY: INNOVATORS, EARLY ADOPTERS,EARLY MAJORITY, LATE MAJORITY, LAGGARD HOW LONG IT TAKES A NEW PRODUCT or SERVICE TO BE ADOPTED BY MEMBERS OF SOCIAL SYSTEM
![[object Object],THE DIFFUSSION PROCESS THE ADOPTION PROCESSS IT’S A MACRO PROCESS IT’S A MICRO PROCESS](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)