Paul Conner
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Personal Information
Organization / Workplace
The AIM ProcessLocation
Greater St. Louis Area United StatesOccupation
CEO, Emotive AnalyticsIndustry
Advertising / Marketing / PR
Website
www.emotiveanalytics.comAbout
EMOTIVE ANALYTICS is a consumer research company that uses specialized techniques to reveal the evident and hidden emotions that move people to buy products and services. This helps our clients develop more emotionally engaging brands, products, services, and their marketing. Specialties: Explicit Emotional Assessment (quantitative and qualitative) Implicit Emotional Assessment (quantitative and qualitative) Behavioral Economics Psychophysiological Emotional Assessment (through key associative relationships) Anthropological Ethnography (through key associative relationships)