Perception is shaped by individual factors like interests, needs, experiences, and biases. It involves exposure to stimuli, attention, and interpretation based on existing categories of meaning. Perception is subjective and selective. Deep structures like beliefs, values, and fears influence perception more than surface level factors. Emotions act as a gatekeeper to learning and automatic "fight or flight" responses can be re-programmed for positive thinking. Perception influences individual behavior and is critical to understand how people interact with the world.

1. Perception and BehaviorPerception and Behavior
How to Stimulate CreativityHow to Stimulate Creativity
Anne EgrosAnne Egros
Global Executive CoachGlobal Executive Coach
Company: Zest and Zen InternationalCompany: Zest and Zen International

2. If a tree falls in the forestIf a tree falls in the forest
and there is nobody aroundand there is nobody around
does it make a sound?does it make a sound?

3. PerceptionPerception
PerceptionPerception is the critical activity that links theis the critical activity that links the
individuals to stimulus. environment, group andindividuals to stimulus. environment, group and
situationsituation
PerceptionPerception consists of:consists of:
ExposureExposure : Stimulus to nervous system: Stimulus to nervous system
AttentionAttention : Sensation is passed to the brain: Sensation is passed to the brain
InterpretationInterpretation: Assignment of meaning to the: Assignment of meaning to the
received sensationreceived sensation

4. StimulusStimulus
VVisual :isual :pictures, sights, imagespictures, sights, images
Aural:Aural: sounds, noise, music, tonessounds, noise, music, tones
Kinesthetic:Kinesthetic: sensations, physical feelings ofsensations, physical feelings of
the body, smells, tastesthe body, smells, tastes

5. The Perception Is SubjectiveThe Perception Is Subjective
 Individuals areIndividuals are
variablevariable in theirin their
responses to stimulusresponses to stimulus
 Perception andPerception and
MemoryMemory are bothare both
very selective.very selective.
MESSAGE

7. Individual Factors in PerceptionIndividual Factors in Perception
InterestsInterests
NeedsNeeds

8. Words influence because theyWords influence because they
evoke us toevoke us to createcreate
representationsrepresentations within ourwithin our
minds at multiple levels.minds at multiple levels.

9. ““Ocean” means…Ocean” means…

10. InterpretationInterpretation
The assignment of meaning to sensationsThe assignment of meaning to sensations
Cognitive interpretationCognitive interpretation – process– process
whereby stimuli are placed into existingwhereby stimuli are placed into existing
categories of meaningcategories of meaning
Affective interpretationAffective interpretation – the– the
emotional or feeling response triggered byemotional or feeling response triggered by
a stimulusa stimulus

11. Can you control what youCan you control what you
see?see?

12. Surface StructureSurface Structure is:is:
WordsWords
TonalityTonality
Body LanguageBody Language
GesturesGestures
What You ObserveWhat You Observe

13. Deep Structure:Deep Structure:
WordsWords
TonalityTonality
BodyBody
LanguageLanguage
GesturesGesturesBeliefsBeliefs
ValuesValues
BiasesBiases
PrejudicesPrejudices
ExperiencesExperiences
FearsFears
DreamsDreams
FeelingsFeelings

14. Right Brain/Left BrainRight Brain/Left Brain
Emotional Brain Vs Logical BrainEmotional Brain Vs Logical Brain
Right Brain=Lizard brain
Random, Intuitive holistic,
Synthesizing, Subjective, Looks at
Left brain: Logical Brain
Sequential, Rational, Analytical,
Objective, Looks at parts

15. “Emotions are the gatekeeper to
learning”
Automatic "fight" or "flight" mode
FEAR Anxiety
STRESS

16. Don’t Worry beDon’t Worry be
Happy !Happy !

17. Re-programmingRe-programming
for positive thinkingfor positive thinking
Positive emotions enhance the ability of the cerebralPositive emotions enhance the ability of the cerebral
cortex to process information and to createcortex to process information and to create
permanent mental programs.permanent mental programs.
Step 1 : Clean your
Head
Step 2 : Recall enjoying
experience
Step 3 : Relax
have Fun

18. Learned ResponsesLearned Responses
Age and ExperienceAge and Experience
Attitudes and MotivationAttitudes and Motivation
Intelligence and MemoryIntelligence and Memory
Personality and PerceptionPersonality and Perception
Individual behaviourIndividual behaviour
will depend on:will depend on:

19. Why do people eat Big Macs?Why do people eat Big Macs?

20. Why do people eat Big Macs?Why do people eat Big Macs?
FACTS:
More than 60% of
Americans are
overweight and of
these, more than 30%
are obese ! 80%
percent of obese adults
have coronary heart
disease, diabetes,
hypercholesterolemia,
hypertension or
osteoarthritis
REALITY
Big Macs are
cheap, convenient,
and they taste
pretty good !
INSTANT
GRATIFICATION
EMOTIONAL REWARD

21. The Death of Common SenseThe Death of Common Sense
Facts = LogicFacts = Logic
Persuasion =Persuasion = EmotionEmotion
Logic rarely wins overLogic rarely wins over emotionemotion

22. To better connect with people around you, it isTo better connect with people around you, it is
critical to understand how they interact with thecritical to understand how they interact with the
world around themworld around them
The world of media is changing…The world of media is changing…
Microsoft ClipArtGallery
BlackBerry®

23. New Realities inNew Realities in
CommunicationCommunication
Trends Action
• Find ways to extract value from
information
• Develop new coverage models
• Get faster and/or get out of the
way
• Develop new models for two-way
collaboration
• The volume of information
flowing will grow
• The media is exploding
• Communication
efficiency will increase
• Collaboration and
interaction will increase
• Redefine value proposition from
gateway to gatekeeper
• Levels of centralized
control will decrease