2. Kerrang
Direct mode of
address. The artist is
making a personal
connection with the
audience (uses and
gratification theory)
The general prospect of
freebees is extremely
appealing to customers
and gives the impression
that you will be receiving
far more than your
moneys worth
Main title (Masthead) is clearly
present yet hidden behind the
central image as the repeat
buyers are well aware of which
magazine this is. There is no
need for entire clarity
Sell lines such as
‘Disturbed, causing chaos
down under’, encourage
buyers as it offers a piece
of
content
perhaps
attractive to an individual
and appeals to peoples
tastes and preferences
Barcode and pricing
kept small and out of
the way of the more
visually
stimulating
content
3. Rock Sound
Once again there is a clear
example of an artist audience
relationship being created by
direct eye to eye contact. (direct
mode of address
Defies Fredrickson and
Roberts
theory
of
objectification as the
female character is
shown to be a Tomboy
and she has chosen not
to be plastered in
makeup nor is she
revealing and parts of
her body notably
Predominant colour scheme of pinks,
purples and generally feminine, girly
tones helps the magazine reach out to
a female audience.
Although the main image of
Hayley Williams does not
represent a typically beautiful,
media perfected princess, it
does show a person null of all
blemishes. Such representation
conforms with theories put
forward by Kilbourne regarding
the false representation of
women within media.
As well as offering a series of
freebees such as cd’s posters
and stickers, the magazine also
offers up the prospect of
winning a grand prize (guitar)
4. Metal Hammer
Clear blue and black colour
scheme more driven toward male
attraction no clear feminine
touches to the overall layout
Direct mode of address. The artist is
almost reaching out to the potential
buyer and reader as well as the
ordinary eye to eye contact. The
direct mode of address falls into the
uses and gratification theory
The broad nature of the featured
bands list helps the magazine to
reach out and entice audiences of
all kinds. As a result of this it will
increase its potential market and
in turn sell more issues
Masthead incorporated into
the temporarily adjusted
colour scheme to fit in better
with the overall appearance of
the page
The sell line ‘The road
ahead…is metal dying’
injects a dramatic theme to
this issue and provides
audiences with something
worth investigating. By
asking questions, it infers
that inside you will find all
of the answers, for buyers
this may be an exciting
prospect and in turn a
useful pull factor
The barcode and pricing is
central to the image and
therefore in keeping with the
ordered and symmetrical
nature of this particular issue
5. Q
The main colour of red often
associated with Q magazine is
enforced in both the logo and the
featured quotations + band titles
Generally masculine colours help
guide the magazine to a target
audience and suggest who it may
most aimed at
The barcode and pricing are
almost incorporated into the
list of features in perhaps and
attempt to altogether disguise
it presence. As a whole item,
the cover has very little in the
way of empty white space and
blank spots yet refrains from
looking messy or busy at all.
A freebee is combined with an
exclusive to essentially form a
doubly effective pull to the
magazine. The reader will receive
an entirely cost free Foo Fighters
album and furthermore, the
album is unreleased and exclusive
to this magazine.
Formal font throughout may
indicate the characteristics most
associated with the target
audience. From this we can
deduce the idea that this is a
music magazine solely aimed at
the adult population and serious
enthusiasts
not
a
mildly
interested individual.
6. NME
‘Exclusive’ features in one sell
line regarding a new band
line-up. This encourages the
idea of exclusivity within this
piece of media. Only in this
magazine will you find this
information
Predominantly red, white
and yellow colour scheme.
Genderless colours to a
degree, however this front
cover features a male figure
(Gauntlett’s representation
theory)
The word ‘Revealed’ is
relatively enticing even
without
further
description. Adding to
this encouragement of
purchase, the small
bubble to the left of the
primary sell line read,
‘AS CHOSEN BY YOU’.
This creates a personal
relativity and informs
the reader that its their
say being taken into
account and they have
essentially played a part
in the composition of
this individual issue of
NME
Small and discreet barcode
and price. Kept in an orderly
fashion in correspondence
to the formality of the
overall arrangement
7. NME
This particular contents
page has a feature
seemingly unique to
NME magazine. Its band
index allows the reader
to locate sections of the
magazine most relevant
to their tastes and
interests. This feature
also displays how vast
and diverse the contents
actually are
The main article of this
issue is advertised using
a large visually attractive
image located centrally
to the page. This draws
attention to the primary
feature and in turn
audience interest
Clear continuation of brand
promotion in top banner. The
logo is reinforced on the page
The content is listed with
formal and bold titles for
each page. Furthermore each
set of pages in put into a
series of categories such as
REVIEWS, NEWS…
This page has also been
used to advertise the
products commercial value.
It displays an offer which
may be attractive to
potential chain buyers
8. Q
Brand and colour scheme
reinforcement on the contents
page for further expression of
the theme
Strong use of images to help
make the page more visually
stimulating and enjoyable to
browse
Left side lists artists feature in
a formal fashion
Q has an interesting and unique
section entitled the ‘Regulars’.
This helps build a sense of
familiarity
between
the
magazine and it’s readers. It
shows that most readers will
know what to expect from this
area of the magazine.
The images are all connected to
certain articles within the
magazine. This helps to attract
people to each of these sections
9. Rock Sound
Rock Sound magazine have employed an
extremely simplistic approach when
considering the design of this contents
page. There is only one main image of
the most featured artist with a short
relative quotation. Approximately one
quarter of the page is taken up by the
simple and seemingly plain list of
features. Only the most important areas
are listed in the contents with the
featured bands name written in a bold
white font above the brief descriptions
of what else is in there.
10. Metal Hammer
Metal Hammer have chosen
to try and fit as much as
possible onto their contents
page for this particular issue.
The white black and red
colour scheme has been
followed through into this
page from the front cover
and helps keep a formal
theme throughout.
This page has also been used
to
advertise
upcoming
events and shows the page
number at which more
detail is awaiting the
readers.
This page features a variety
of images covering a wide
span of artists.
These images help with the
general visuals of the page
and make it far more
attractive the potential
readers.
Furthermore, all of the
images display direct mode
of address. This helps to
build personal relationships
between the reader and the
11. Kerrang
This page has also been
used to advertise the
products
commercial
value. It displays an
offer which may be
attractive to potential
chain buyers
The main article of this
issue is advertised using
a large visually attractive
image located at the top
of the page. This draws
attention to the primary
feature and in turn
audience interest
Direct mode of address build
personal relationship between
the musical artist and the
reader
The content is listed with
formal and bold titles for
each page. Furthermore each
set of pages in put into a
series of categories such as
REVIEWS, NEWS
Predominantly black, white
and yellow colour scheme.
Genderless colours to a
degree,
however
this
contents page features a
male figure (Gauntlett’s
representation theory)
12. Kerrang
The artist is making
direct eye contact and
therefore creating a
connection with the
reader. This page is
extremely stylish and
consists
of
a
predominantly neutral
white colour scheme
with smaller bursts of
vibrant
colour
to
maintain
attraction.
The large text box
containing
capital
letters and exclamation
marks is particularly
eye catching a potential
pull factor for the
browsing reader and in
turn increases the
appealing nature of the
page
13. Metal
Hammer
Despite
the
substantial
amount of text on these two
pages, they are manageable
due to the good arrangement
of each paragraph. By
organising it two look like
many different micro articles,
the designer had reduced
how overwhelming the pages
may appear at first glance
significantly.
Furthermore,
there are eleven individual
images spread out over both
pages. These images add
great visual appeal to the
article and help to further
dissect it. A quotation at the
top makes it clear that this a
memorial article which may
reach out to the sensitive
side of the fans and
encourage them to read it
out of respect if anything.
14. RockSound
Dark red and black colour
scheme matches the gothic
nature of the magazine and
perhaps more importantly
the bands styling. The
arrangement has ensured
that neither character is
strongly affected by the
crease down the centre of
the page. Mysterious direct
mode of address enables
the artists to connect with
the fans / readers and
encourages them to read
the article. A quotation in
the center of the main
article almost breaks the
text into two more
manageable extracts and
therefore it seems far nicer
to read. This quotation may
also appeal to readers
sense of humour
15. NME
Main feature of the
body
(face)
is
positioned on one side
of the page split to
ensure no imagery is
spoilt by a crease.
Furthermore there is
clear use of direct
mode of address
which helps to create
a
relationship
between the celebrity
and the ordinary
reader.
Simple black and
white colour scheme
and font imitate the
style often associated
with the punk genre
perhaps in harmony
with this
articles
general theme. Casual
and relatable styling
make this page more
appealing
to
audiences
not
interested in formal
detail.
16. Q
Representation Theory
(Wolf) Women being
shown
as
sexual
objects. Eye catching
50% photo spread
catches the audiences
attention. Direct mode
of address makes this
an extremely personal
image. Large bright ‘L’
stands out in a stylish
and bold fashion.
Kilbourne’s theory of
female
media
representation is ideal
for highlighting Lady
Gaga’s
seemingly
perfect blemish-less
skin and generally
faultless appearance.
No unnecessary page
fold makes the article
easy to read and
ensures it is smart.
