Ancillary task research

1. ANCILLARY TASK RESEARCH
CHARLIE BARKER

2. MAGAZINEWEBSITE
• Both Surrey Life and the Broadie magazines share a similar front page
structure. The company title is bold and eye-catching helping to establish the
brand clearly. In addition to this, a series of dropdown bars are situated toward
the top of the welcoming page. Each leads to a different section of the website,
areas such as the gallery, upcoming events and sponsors' are featured here.
• Surrey life magazine takes a far more upmarket approach to its design and
presentation. The formal font and consistent subtle colour scheme contributes
to it’s attractiveness and simplicity.
• In the top left corner of the page, links to Surrey Life’s accounts on various social media
formats can be found. This modern features enables the business to be reached,
subscribed to and followed across a wide span of sites.
• The use of images is key in the presentation of both magazines. In the case of The
Broadie, an image of the most recent edition is placed for advertising purposes. In
addition to this, there are a series of small business adds running down the right side of
the page. Local advertisement forms a large percentage of the screen space on the
website, and also the page space in the physical magazine. Surrey life on the other hand
features a slideshow of pictures that each focus on an individual section of the
magazine. This screenshot in particular boasts the local areas finest food and
restaurants perhaps indicating that the magazines demographic is more based around
the adult middle classes.

3. BILLBOARD ADVERTISEMENT
• The economist, although not regional magazine, is a useful example of effective
simplicity being employed to put forward a simple message. The clear colour scheme
corresponds well with the overwhelming theme of the Economist as a business. The
red is bold and eye-catching, two ideal qualities used to gain recognition wherever
they are situated.
• The billboard uses two colours with minimal text. The message is simplistic and
universally appealing. It promotes the product on an international scale and
highlights its available across the globe by the use of intelligent imagery and a basic
slogan.
• Time magazine, a London based company, has also employed a simple colour scheme
partnered with an intelligent image. Research has proven that simplicity really is key.
Billboards are passed by vehicles primarily, therefore they must be short in textual
content and visually stimulating.
• The location of the Billboard is also extremely important when ensuring it reaches its full
advertising potential. The economist billboard is situated inside a tube station in central
London where most of its business worker demographic is located. The Time board is
placed within the bustling city visible from the main road, ideal for attracting the every
day commuter.