Cocacola
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The document discusses the communication strategy of The Coca-Cola Company. The primary targets are consumers of all nations seeking a reputable beverage brand. The objectives are to create awareness of the company and products, inform and educate consumers and buyers, encourage liking of products over competitors, and encourage product trial and short-term sales increases. The communication tools, budget, and time frame are not specified. Distribution decisions consider functions and channel modes, while criteria for selecting intermediaries include factors that are not detailed.
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This document presents a business plan for a low-calorie, high-protein chocolate bar called Choco Crave aimed at diabetics and health-conscious consumers. It analyzes the growing diabetic population in India and presents the product concept as a healthier alternative for satisfying sugar cravings without excess calories. The SWOT analysis identifies strengths such as using natural sweeteners but also weaknesses around being a new product and inconsistent raw material supply. The target market, positioning, and revenue model focus on diabetic patients and a contract/licensing approach. Community engagement efforts include free samples and education.
Be sugar smart helping canadians make healthy choices
This document outlines recommendations from the Heart & Stroke Foundation to address issues related to marketing of unhealthy foods and sugary drinks to children in Canada. It recommends that all levels of government implement restrictions on marketing of these products to kids. It also recommends that schools, communities and health organizations support healthy choices for children by limiting unhealthy options and increasing availability of healthy alternatives in places where kids spend time.
Mondelez Company Profile
About the Mondelez International, how it was started and product portfolio of Mondelez, and research data, future plans, new product launches in the recent years, major competitors of Mondeleze International.
Brand Plan Workshop
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Marketing PPT.pptx
Coca-Cola has been in business for over 120 years and sells 1.9 billion servings daily in over 200 countries. It uses a variety of marketing channels including social media, sponsorships, promotions, and advertisements. Some key aspects of Coca-Cola's marketing strategy include developing 500+ beverage products, sponsoring major events like the Olympics, maintaining an extensive global distribution network, and employing both traditional and digital marketing methods like Facebook, Twitter, and YouTube. The company also focuses on localized positioning through campaigns tailored to different regions and flexible pricing to compete with rivals like Pepsi. Coca-Cola's iconic bottle design, font, and logo further reinforce its brand recognition worldwide.
McDonald's Mini Case Analysis
This mini case based on McDonald's is prepared and presented by Arnav Das, IIT Kharagpur under the guidance of Prof. Sameer Mathur, IIM Lucknow during a Marketing Internship.
Brand Plan template
Get our ideal Brand Plan template in a downloadable PowerPoint file.
Link: https://beloved-brands.com/product/brand-plan-template/
Includes ideal slides for vision, purpose, analysis, key issues, strategies, brand positioning statement, and execution plans.
Our brand plan template provides formatted blank slides with key marketing definitions where you can insert your own brand plan.
Gain access to our one-page brand plan and our one-page Brand Strategy Roadmap.
For more on Beloved Brands, here are a few of our most popular articles
1. Beloved Brands Marketing Training programs.
https://beloved-brands.com/brand-management-training/
2. Our Beloved Brands Mini MBA is an online marketing course to help your marketing career.
https://beloved-brands.com/mini-mba/ for online marketing course
3. Simple process to build your Brand Positioning Statement
https://beloved-brands.com/brand-positioning/ for brand positioning
4. How to write a Marketing Plan
https://beloved-brands.com/marketing-plans/
5. Our one-page strategic plan
https://beloved-brands.com/brand-strategy-roadmap/
6. The best and worst of a Creative Brief
https://beloved-brands.com/creative-brief-line-by-line/
7. Marketing Plan Template
https://beloved-brands.com/product/marketing-plan-template/
8. Our one-page Brand Plan
https://beloved-brands.com/brand-plans
9. How to understand Brand Architecture
https://beloved-brands.com/brand-architecture
10. How to use Marketing Funnels to analyze your brand
https://beloved-brands.com/marketing-funnels/
Marketing Mix Research on Unilever Close Up tooth paste
The document discusses marketing mix research conducted on Close Up toothpaste in Ghana. It summarizes the 4Ps of marketing - product, price, place, and promotion. For Close Up, extensive market testing was done on concepts, products, communication and advertisements. The product line includes Red Hot, Cool Breeze, and Eucalyptus Mint flavors. Promotion is done through TV, radio, outdoor media, and social media. The target market is youth aged 18-25, but the recommendation is to expand to age 35.
Wall Promotional Strategies
Walls is a leading ice cream brand in Pakistan and uses a combination of push and pull strategies to promote its products. It utilizes various promotional tools including advertising, sales promotions, and public relations. Walls advertises heavily on television and print media. It also engages in sales promotions such as discounts, coupons, and special offers. Additionally, Walls focuses on building strong relationships with customers, distributors, retailers, and street vendors through various incentive programs. Walls allocates its promotional budget using an objective-and-task method to fund its defined promotional goals and activities.
InstructionI have 2questions to answer and Will you please answe.docx
Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia however; they operate in over 200 countries. Coca-Cola has been the ...
Coca Cola Relationshp between sales and mass communication
Coca-Cola uses aggressive advertising, celebrity endorsements, and social media to promote its products and increase sales. As advertising spending increased from 1994 to 1996, Coca-Cola's market share grew from 41% to 44%. Coca-Cola engages customers on social platforms like Facebook, Twitter, and Pinterest, and partners with organizations and movie theaters to reach target audiences. Positive public relations from sustainability initiatives and celebrity partnerships can boost sales by improving Coca-Cola's image, while negative PR from health issues or lawsuits must be addressed. Electronic media like TV, radio, and online ads, as well as corporate media in newspapers and magazines, help increase Coca-Cola's sales globally.
Coca-Cola Vs Pepsi
Analyzed one of the oldest brand wars in the history, Coca-Cola Vs Pepsi. The analysis was based on a marketing and strategy perspective.
Cultural issues facing by global brands
Idea failures
Technology failures
People failures
Extension failures
Internet failures
PR failures
Cultural failures
Noah's Ark Approach to Designing Global Brands by Lanre Kaka
This document discusses developing marketing plans for global brands. It begins by defining what global brands and marketing plans are. A global brand has worldwide recognition and sells the same product across multiple international markets. Marketing plans help coordinate and implement a company's vision through objectives, strategies, tactics, and control measures. The document then discusses elements that must be considered when developing a marketing plan for a global brand, such as understanding different cultures, customs, and regulatory environments in various countries.
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Be sugar smart helping canadians make healthy choices
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Red bull final
Red Bull is the world's leading energy drink brand. It was founded in 1987 by Dietrich Mateschitz after he was inspired by Asian "tonic drinks". Red Bull uses a unique marketing strategy focused on word-of-mouth promotion and associating the brand with extreme sports and youth culture. Though it faces health concerns and high prices as weaknesses, Red Bull maintains a strong brand and market leadership position through extensive promotion and branding efforts.
Business idea
The document proposes a business idea for a beach bar in Palanga, Lithuania. The beach bar would be open daily from 9:00-03:00 and located seaside. It would specialize in breakfast, lunch, dinner, drinks and operate as a nightclub. The goals are to be the most successful beach bar in the local market and attract the best DJs in Lithuania and abroad. The business strategy includes creating a unique menu, incorporating a juice and ice cream business, targeting children and students through advertising, and implementing a customer loyalty program with stamps.
Did slavery make economic sense economics - group 2 -3rd of october
Slavery began in North America in 1619 and treated people as property. While slavery provided profits for individual businesses, it ultimately hindered broader economic development in the Southern states. Slavery encouraged global commodity trade but treated humans inhumanely as capital. Although diversification benefited some slaveowners, it stunted growth in Southern cities and economies outside of America. Overall, while slavery was profitable for some, it suspended economic growth in the South and came at a terrible human cost.
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Cocacola
- 1. Ale ks a n dr a s Čiča s ov a s , Edv in a s Vyš n ia u s ka s , Gr e ta Ūz a itė , Ju s tė Va iš n or a itė , Milda O le n ce v ičiū tė , Vyta u ta s S r iu b a s
- 2. ABOUT
- 3. COMMUNICATION STRATEGY (1) Targets Objectives • The primary target of the Coca-Cola Company is all consumers of all nations that have a thirst for a highquality beverage from a reputable brand. • Creating awareness of the company and its products. • Informing and educating consumers and buyers. • The Coca-Cola Company is well known for advertising to persons of all ages, genders, incomes, ethnicity and lifestyles. • Encouraging a liking for the company’s products over those of the competitors of the company. • The Coca-Cola Company has reached this market through many product lines, and has customized their website to provide healthy resources and marketing of products that are considered smart choices. • Encouraging product trial among potential new customers. • Increasing short-term sales by the means of stimulating action.
- 4. COMMUNICATION STRATEGY (2) Tools • Bla bla Budget • Bla bla Time • bla
- 5. Distribution decisions Function • Bla bla Channel mode • bla bla
- 6. Distribution decisions Criteria for selecting and evaluating intermediaries Bla bla Bla bla Bla bla
- 7. Summary
- 8. Gal kur panaudosim :D