2. What did we face?
Weaknesses (internal):
• Old fashioned ordering
procedures
• Bad quality
• Lack of interesting, new lines
• Weak supply chain
Threats (external):
• Competitors
• Customers

3. What did we do?
Strengths (internal):
• New website  direct ordering
• New logo, face, and
ad campaign
• New supply chain
 global expansion
• Limited product range, but
improved & eco-friendly quality
Opportunities (external):
• Shops in fashion capitals
• Customers (young women
& teenagers)

4. Mission statement:
“Our goal is to provide
today’s young women with
exclusive, state-of-the-art
make-up products while
preserving their skin as well
as the environment.”

6. HAZEL SILK TOUCH
– get the HAZEL skin –

7. “With our new product, the
HAZEL SILK TOUCH, we
are setting the new
standards for skin care.
Thanks to HAZEL SILK
TOUCH, the ecoconscious
young women of today will
be able to experience a
unique, high quality
product which gives them
the chance to
simultaneously preserve
their own skin and the
environment.”
(Bernd Heimann, CEO)