Jeff Bezos founded Amazon in 1994 as an online bookstore. It has since expanded to become one of the largest e-commerce platforms, selling almost any product. Amazon uses artificial intelligence and extensive advertising on sites like Facebook. It offers competitive prices, occasional discounts, and fast delivery through Amazon Prime. While starting online-only, Amazon now operates physical stores globally and provides services like Kindle e-readers and Amazon Web Services. The company focuses on marketing, promotions, satisfying customer needs, and providing a simple online purchasing process.
This document discusses the four stages of a product's life cycle: introduction, growth, maturity, and decline. It uses the iPhone as an example, noting that older iPhone models like the iPhone 8 and 7 are in the maturity stage, while the newest iPhone is closest to the introduction stage. During the maturity stage, a product's sales rate increases but overall sales are maintained. Many competitors enter the market at this point. In the decline stage, the sales rate decreases but overall sales are maintained, and there is increased competition from both good and replica products.
A Study on Effectiveness of Various Sales Promotional Activities of Arpita BajajProjects Kart
Sales Promotion is a Powerful Marketing Tool. Marketing promotion helps marketers communicate information to potential customer about the products existence value and the benefits that can be accrued from it. It comprises one of the four elements of the marketing mix. Designing and effective marketing communication mix helps marketers to attract persuade, urge and remind customers of the company’s brand.
Consumers have `something' to look forward to and there is also an opportunity given to them to articulate their experiences associated with the brand. This is not to suggest that the typical sales promotion more for same price or `one free' with a purchase should never be done.
To insure an excellent promotion the marketer must create a strong connection between the consumers. The connection must relate to the brand identity, the consumer and the understanding that promotions can and still move more than sales volume.
ChemCo was a leading manufacturer of car batteries in the UK market. In 1999, it decided to diversify by introducing batteries for forklift trucks. The senior vice president wanted to introduce radical changes to advertising and branding for the new product line, but the old-fashioned owner rejected the proposal. By 2002, ChemCo was losing heavily in the forklift battery business and its car battery market share was declining. The owner asked the senior vice president to turn the company around within a year.
Amazon has built an extensive global distribution network to support its e-commerce business. It operates numerous fulfillment centers worldwide that use highly automated processes to pick, pack, and ship a large volume of small parcels. Amazon obtains inventory through various channels, including direct purchases from publishers/suppliers, dropshipping, and third-party sellers. It aims to collaborate closely with suppliers and partners to increase efficiencies and optimize inventory levels through just-in-time and vendor-managed approaches. Amazon's distribution network is key to providing customers with a wide selection of products and a plethora of delivery options.
Information System Implementation of Procter and GambleANNI GUPTA
This document provides an analysis of Procter & Gamble's (P&G) implementation of information systems and culture of innovation. It discusses how P&G has capitalized on innovation to lead the consumer goods industry. P&G started implementing information systems to make information readily available and speed up decision making. The document then explores P&G's strategic focus on innovation, productivity improvements, and strengthening its portfolio of brands. It describes characteristics of innovative organizations like understanding customer needs and how P&G innovated products like Pampers to meet unmet customer needs.
Employee training and development at motorolaLavanya Sona
Motorola has a long history of prioritizing employee training and development since its founding in 1928. It established the Motorola University in 1989 to oversee training and became renowned as the top training company. Training focuses on on-the-job learning, feedback through coaching, and online/classroom education. Leadership development and e-learning are emphasized through various programs. Performance is monitored through annual goal setting with a shift in recent years to lower-cost online training options.
The document discusses Apple's product and corporate strategy, distribution channels, and conclusions/recommendations. It notes that Apple leverages its ability to develop software, hardware, and services for personal computers and portable devices. It also describes Apple's various distribution channels including flagship stores, online stores, and partnerships with select retailers. It analyzes the advantages and challenges of Apple's multichannel strategy. The document concludes that Apple may need to increasingly focus on services as the hardware market becomes less differentiated.
Jeff Bezos founded Amazon in 1994 as an online bookstore. It has since expanded to become one of the largest e-commerce platforms, selling almost any product. Amazon uses artificial intelligence and extensive advertising on sites like Facebook. It offers competitive prices, occasional discounts, and fast delivery through Amazon Prime. While starting online-only, Amazon now operates physical stores globally and provides services like Kindle e-readers and Amazon Web Services. The company focuses on marketing, promotions, satisfying customer needs, and providing a simple online purchasing process.
This document discusses the four stages of a product's life cycle: introduction, growth, maturity, and decline. It uses the iPhone as an example, noting that older iPhone models like the iPhone 8 and 7 are in the maturity stage, while the newest iPhone is closest to the introduction stage. During the maturity stage, a product's sales rate increases but overall sales are maintained. Many competitors enter the market at this point. In the decline stage, the sales rate decreases but overall sales are maintained, and there is increased competition from both good and replica products.
A Study on Effectiveness of Various Sales Promotional Activities of Arpita BajajProjects Kart
Sales Promotion is a Powerful Marketing Tool. Marketing promotion helps marketers communicate information to potential customer about the products existence value and the benefits that can be accrued from it. It comprises one of the four elements of the marketing mix. Designing and effective marketing communication mix helps marketers to attract persuade, urge and remind customers of the company’s brand.
Consumers have `something' to look forward to and there is also an opportunity given to them to articulate their experiences associated with the brand. This is not to suggest that the typical sales promotion more for same price or `one free' with a purchase should never be done.
To insure an excellent promotion the marketer must create a strong connection between the consumers. The connection must relate to the brand identity, the consumer and the understanding that promotions can and still move more than sales volume.
ChemCo was a leading manufacturer of car batteries in the UK market. In 1999, it decided to diversify by introducing batteries for forklift trucks. The senior vice president wanted to introduce radical changes to advertising and branding for the new product line, but the old-fashioned owner rejected the proposal. By 2002, ChemCo was losing heavily in the forklift battery business and its car battery market share was declining. The owner asked the senior vice president to turn the company around within a year.
Amazon has built an extensive global distribution network to support its e-commerce business. It operates numerous fulfillment centers worldwide that use highly automated processes to pick, pack, and ship a large volume of small parcels. Amazon obtains inventory through various channels, including direct purchases from publishers/suppliers, dropshipping, and third-party sellers. It aims to collaborate closely with suppliers and partners to increase efficiencies and optimize inventory levels through just-in-time and vendor-managed approaches. Amazon's distribution network is key to providing customers with a wide selection of products and a plethora of delivery options.
Information System Implementation of Procter and GambleANNI GUPTA
This document provides an analysis of Procter & Gamble's (P&G) implementation of information systems and culture of innovation. It discusses how P&G has capitalized on innovation to lead the consumer goods industry. P&G started implementing information systems to make information readily available and speed up decision making. The document then explores P&G's strategic focus on innovation, productivity improvements, and strengthening its portfolio of brands. It describes characteristics of innovative organizations like understanding customer needs and how P&G innovated products like Pampers to meet unmet customer needs.
Employee training and development at motorolaLavanya Sona
Motorola has a long history of prioritizing employee training and development since its founding in 1928. It established the Motorola University in 1989 to oversee training and became renowned as the top training company. Training focuses on on-the-job learning, feedback through coaching, and online/classroom education. Leadership development and e-learning are emphasized through various programs. Performance is monitored through annual goal setting with a shift in recent years to lower-cost online training options.
The document discusses Apple's product and corporate strategy, distribution channels, and conclusions/recommendations. It notes that Apple leverages its ability to develop software, hardware, and services for personal computers and portable devices. It also describes Apple's various distribution channels including flagship stores, online stores, and partnerships with select retailers. It analyzes the advantages and challenges of Apple's multichannel strategy. The document concludes that Apple may need to increasingly focus on services as the hardware market becomes less differentiated.
Strength Weakness Opportunity Thread analysis , human resource management functions of disney ,Contribution of disney revenue,Disney's happy employees , best motivational company
Cocacola (EPRG Model and Level of Strategic Planning)Swagatika Patra
Coca-Cola is a leading manufacturer and distributor of non-alcoholic beverages operating in over 200 countries. It owns over 500 brands and is headquartered in Atlanta, Georgia. The document discusses Coca-Cola's history and origins, business strategies including differentiation, focus, growth, and retrenchment, as well as functional strategies for finance, HR, and marketing.
Virgin Atlantic Airways was founded in 1984 by Richard Branson and is known for high quality, value-for-money flights. The document discusses conducting a situational analysis of Virgin Atlantic using Porter's model to examine competitors, buyers, substitutes and suppliers in the airline industry. It identifies Virgin Atlantic's primary problem as how to segment and position itself in the market and secondary problem as maintaining its good reputation and services. Potential solutions proposed include a mass market strategy for positioning and implementing employee discipline and a customer wish list to improve reputation. The recommended solution is to use various forms of advertising to address positioning and implement discipline and a wish list to address reputation.
Kunal Bahl and Rohit Bansal started an offline couponing business called MoneySaver in 2010 which grew to 15,000 coupons sold in three months. They then renamed it Snapdeal and received investment from Vani Kola's venture capital firm to take it online. Snapdeal grew quickly to become one of India's largest e-commerce sites, reaching 8-9 million users and top 100 website traffic within two years by focusing on deals, referrals, and expanding product categories beyond deals. It has received seven rounds of funding totaling over $1.5 billion from investors including Nexus Venture Partners, SoftBank, and Alibaba to become a unicorn startup valued at over $1 billion.
Amazon.com started as an online bookstore in 1994 and has since expanded to sell a wide variety of products online and offline. It has headquarters in Seattle and operates websites in many countries around the world. To strengthen its position in China, Amazon could pursue a market penetration strategy by further utilizing its existing investments and relationships with local merchants to offer more localized products to Chinese consumers. This would make use of Amazon's skills and reduce financial risks compared to entering a new market.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
Facebook acquired WhatsApp, a mobile messaging app with over 450 million users and only 55 employees. WhatsApp has seen rapid growth and could generate $1 billion in revenue within a few years. The acquisition will help Facebook gain WhatsApp's capabilities and large user base, and prevent it from becoming a competitor that could threaten Facebook's relevance as communication needs change. Facebook paid for WhatsApp using a mix of cash, Facebook stock, and restricted stock, demonstrating its strategy of using its highly valued stock as a currency to acquire new technologies and stay ahead of market shifts.
The document discusses effective management of large projects in the automobile industry. It begins with acknowledgments and prefaces the importance of project management. It then outlines the following key points:
1. It defines projects and their characteristics, and discusses how to classify projects based on complexity.
2. It explains the need for program and project management to execute projects on time, budget and scope, and minimize costs.
3. It proposes a 7 step approach to project management: initiating, planning, executing, monitoring and controlling, closing, analysis and feedback.
4. For each step it provides details on the activities and goals, such as developing a project charter, managing risks, communications, and procurement.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Hindustan Unilever Limited is India's largest FMCG company founded in 1933 with over 35 brands in 20 categories. It has about 18,000 employees and net sales of over 338 billion INR in 2016-2017. Best practices include career break policy, maternity and paternity support, and performance appraisal using 360 degree feedback. Areas for improvement include limited job advancement, hierarchical culture, and lower pay for researchers compared to other companies.
Nestle is the world's largest food and beverage company present in 191 countries with over 2000 brands. Best practices include policies on employment, total rewards focusing on fixed pay, benefits and development, and talent management. Flexibility and reduced hierarchy also aim to improve communication
The document outlines an analysis of Amazon.com, including its history since being founded in 1994, current business segments, external opportunities and threats, internal strengths and weaknesses, mission and goals. Key points include that Amazon currently sells a wide range of products online and has international sites, but faces pressure to become profitable as growth has come at a cost. Business segments are growing in North America and internationally. Goals for the next 3-4 years include launching an online gourmet food store and increasing marketing expenses.
The document outlines the key stages in a product adoption process: product awareness, product introduction, product evaluation, product trial, and product adoption. It discusses common tactics used at each stage, such as creating teasers to generate awareness, providing information through blog posts and videos during introduction, allowing consumers to research and read reviews for evaluation, offering free samples for trials, and ensuring an easy buying and payment process for adoption. The goal is to successfully move consumers through each progressive stage until they purchase the product.
The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.
Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. In 2014, P&G recorded $83.1 billion in sales. The company employs 138,000 people worldwide and manufactures a wide range of consumer goods. P&G aims to build its core business, grow leading brands globally, develop new higher-margin products, and drive growth in key developing markets. The company uses an effective marketing mix strategy, investing heavily in promotion through various advertising campaigns. P&G faces competition from companies like Unilever but maintains global leadership in the consumer goods industry.
- Amazon launched its marketplace in India in 2013 without any marketing campaigns initially, focusing on selling books and other products.
- It now offers a wide range of products and services on its platform, including fulfillment and advertising services to help sellers. Amazon uses both digital channels like ebooks and physical warehouses to distribute products.
- It has partnerships with companies like Procter & Gamble and Future Group to help reduce costs and expand offerings. Amazon uses both ATL and online promotions to attract customers in India.
Samsung was established in 1938 in Korea as a trading company selling produce. It diversified its business in the 1950s and 1960s. In 1969, Samsung Electronics was formed to produce electronics. In the 1990s, under Chairman Lee, Samsung transformed itself into a leading electronics manufacturer by focusing on high-quality components. It became a major producer of parts like LCD screens, memory chips, and processors that it supplied to other brands. Today Samsung produces a wide range of smartphones and targets different demographic and income groups with its portfolio of devices.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Global brands face challenges in expanding to new markets that have different cultures. While products that succeeded in Western markets in the past could sometimes be easily adapted to other countries, today's globalism requires understanding local differences. Companies must ensure their offerings are culturally appropriate for target markets. Both product-focused and culture-focused research are needed to understand consumers, but each has advantages and limitations. Successful companies coordinate globally while allowing local responsiveness in areas like product delivery and marketing.
Strength Weakness Opportunity Thread analysis , human resource management functions of disney ,Contribution of disney revenue,Disney's happy employees , best motivational company
Cocacola (EPRG Model and Level of Strategic Planning)Swagatika Patra
Coca-Cola is a leading manufacturer and distributor of non-alcoholic beverages operating in over 200 countries. It owns over 500 brands and is headquartered in Atlanta, Georgia. The document discusses Coca-Cola's history and origins, business strategies including differentiation, focus, growth, and retrenchment, as well as functional strategies for finance, HR, and marketing.
Virgin Atlantic Airways was founded in 1984 by Richard Branson and is known for high quality, value-for-money flights. The document discusses conducting a situational analysis of Virgin Atlantic using Porter's model to examine competitors, buyers, substitutes and suppliers in the airline industry. It identifies Virgin Atlantic's primary problem as how to segment and position itself in the market and secondary problem as maintaining its good reputation and services. Potential solutions proposed include a mass market strategy for positioning and implementing employee discipline and a customer wish list to improve reputation. The recommended solution is to use various forms of advertising to address positioning and implement discipline and a wish list to address reputation.
Kunal Bahl and Rohit Bansal started an offline couponing business called MoneySaver in 2010 which grew to 15,000 coupons sold in three months. They then renamed it Snapdeal and received investment from Vani Kola's venture capital firm to take it online. Snapdeal grew quickly to become one of India's largest e-commerce sites, reaching 8-9 million users and top 100 website traffic within two years by focusing on deals, referrals, and expanding product categories beyond deals. It has received seven rounds of funding totaling over $1.5 billion from investors including Nexus Venture Partners, SoftBank, and Alibaba to become a unicorn startup valued at over $1 billion.
Amazon.com started as an online bookstore in 1994 and has since expanded to sell a wide variety of products online and offline. It has headquarters in Seattle and operates websites in many countries around the world. To strengthen its position in China, Amazon could pursue a market penetration strategy by further utilizing its existing investments and relationships with local merchants to offer more localized products to Chinese consumers. This would make use of Amazon's skills and reduce financial risks compared to entering a new market.
e-Marketing principles. Strategic look at Internet marketing: a look at open collaborative innovation and role of social media integration. For more please visit http:gotastrategy.typepad.com
Facebook acquired WhatsApp, a mobile messaging app with over 450 million users and only 55 employees. WhatsApp has seen rapid growth and could generate $1 billion in revenue within a few years. The acquisition will help Facebook gain WhatsApp's capabilities and large user base, and prevent it from becoming a competitor that could threaten Facebook's relevance as communication needs change. Facebook paid for WhatsApp using a mix of cash, Facebook stock, and restricted stock, demonstrating its strategy of using its highly valued stock as a currency to acquire new technologies and stay ahead of market shifts.
The document discusses effective management of large projects in the automobile industry. It begins with acknowledgments and prefaces the importance of project management. It then outlines the following key points:
1. It defines projects and their characteristics, and discusses how to classify projects based on complexity.
2. It explains the need for program and project management to execute projects on time, budget and scope, and minimize costs.
3. It proposes a 7 step approach to project management: initiating, planning, executing, monitoring and controlling, closing, analysis and feedback.
4. For each step it provides details on the activities and goals, such as developing a project charter, managing risks, communications, and procurement.
Dear Students
We can help you to write total dissertation/project report.
Our 9 step method of project writing:-
Step 1) Helping you in Selection of topic.
Step 2) Group discussion / conference call with in team of professors.
Step 3) Helping you in Preparation of Synopsis/ proposal & sent to project guide
Hindustan Unilever Limited is India's largest FMCG company founded in 1933 with over 35 brands in 20 categories. It has about 18,000 employees and net sales of over 338 billion INR in 2016-2017. Best practices include career break policy, maternity and paternity support, and performance appraisal using 360 degree feedback. Areas for improvement include limited job advancement, hierarchical culture, and lower pay for researchers compared to other companies.
Nestle is the world's largest food and beverage company present in 191 countries with over 2000 brands. Best practices include policies on employment, total rewards focusing on fixed pay, benefits and development, and talent management. Flexibility and reduced hierarchy also aim to improve communication
The document outlines an analysis of Amazon.com, including its history since being founded in 1994, current business segments, external opportunities and threats, internal strengths and weaknesses, mission and goals. Key points include that Amazon currently sells a wide range of products online and has international sites, but faces pressure to become profitable as growth has come at a cost. Business segments are growing in North America and internationally. Goals for the next 3-4 years include launching an online gourmet food store and increasing marketing expenses.
The document outlines the key stages in a product adoption process: product awareness, product introduction, product evaluation, product trial, and product adoption. It discusses common tactics used at each stage, such as creating teasers to generate awareness, providing information through blog posts and videos during introduction, allowing consumers to research and read reviews for evaluation, offering free samples for trials, and ensuring an easy buying and payment process for adoption. The goal is to successfully move consumers through each progressive stage until they purchase the product.
The Indian telecom industry has grown rapidly, contributing significantly to GDP. Privatization beginning in the 1990s with cellular and value-added services helped augment growth. Upcoming technologies like 3G and WiMax will further increase growth rates. Total mobile users in India are expected to reach nearly 1 billion by 2014. Key service providers like Bharti Airtel, Reliance, and Vodafone continue expanding their subscriber bases.
Procter & Gamble Co. (P&G) is an American multinational consumer goods company founded in 1837 and headquartered in Cincinnati, Ohio. In 2014, P&G recorded $83.1 billion in sales. The company employs 138,000 people worldwide and manufactures a wide range of consumer goods. P&G aims to build its core business, grow leading brands globally, develop new higher-margin products, and drive growth in key developing markets. The company uses an effective marketing mix strategy, investing heavily in promotion through various advertising campaigns. P&G faces competition from companies like Unilever but maintains global leadership in the consumer goods industry.
- Amazon launched its marketplace in India in 2013 without any marketing campaigns initially, focusing on selling books and other products.
- It now offers a wide range of products and services on its platform, including fulfillment and advertising services to help sellers. Amazon uses both digital channels like ebooks and physical warehouses to distribute products.
- It has partnerships with companies like Procter & Gamble and Future Group to help reduce costs and expand offerings. Amazon uses both ATL and online promotions to attract customers in India.
Samsung was established in 1938 in Korea as a trading company selling produce. It diversified its business in the 1950s and 1960s. In 1969, Samsung Electronics was formed to produce electronics. In the 1990s, under Chairman Lee, Samsung transformed itself into a leading electronics manufacturer by focusing on high-quality components. It became a major producer of parts like LCD screens, memory chips, and processors that it supplied to other brands. Today Samsung produces a wide range of smartphones and targets different demographic and income groups with its portfolio of devices.
In this paper, we have provided a critique for Nokia 2011 corporate strategy. In order to complete our strategy critique we have covered the following; the history of Nokia, its market share, the ecosystem and operating systems. Then stated the current strategy pillars, vision and mission, nokia and microsoft alliance and then we provided a brief about Nokia new CEO, Stephen Elop.
Then we gone through our strategy critique for the current strategy, microsoft alliance and we then concluded with our alternative suggested strategy.
Global brands face challenges in expanding to new markets that have different cultures. While products that succeeded in Western markets in the past could sometimes be easily adapted to other countries, today's globalism requires understanding local differences. Companies must ensure their offerings are culturally appropriate for target markets. Both product-focused and culture-focused research are needed to understand consumers, but each has advantages and limitations. Successful companies coordinate globally while allowing local responsiveness in areas like product delivery and marketing.
P&G is an American multinational consumer goods company known for its powerful portfolio of trusted brands. It focuses on innovation and design-driven marketing strategies through new product development, effective communication, and strategic spending. P&G leverages its brands through multibranding, consumer-centric approaches, digital and social media marketing, celebrity endorsements, and sponsorship of major events. This case study examines how P&G's relentless focus on innovation, new marketing techniques, and redefining consumer engagement have helped grow its core brands and expand into new markets.
This document discusses strategies for building a global brand. It begins by defining what a brand is and how branding has evolved over time, with more small and mid-sized companies now able to compete globally online. The rest of the document covers key topics for building a global brand such as understanding local markets, adapting branding elements like logos and packaging for different cultures, maintaining quality globally, building brand awareness internationally through relevant messaging and channels, and managing perceptions of the brand. It also discusses common consumer perceptions of global brands and strategies that companies can use to both capitalize on and responsibly manage their global success.
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
Brooke Christman has over 10 years of experience in marketing for CPG companies. She has a proven track record of successful brand launches, packaging design, and retail promotions. Her experience includes managing marketing for coffee company Crimson Cup and holding senior marketing roles at Coca-Cola where she led numerous brand initiatives. She is now seeking a new marketing role where she can apply her talents for strategic planning, relationship building, and executing impactful marketing campaigns.
This document discusses strategies for effective public relations (PR) campaigns. It suggests focusing on human interest angles and showing how a brand plays a role in consumers' lives. Successful PR formulas align brand needs with content creativity. Recent examples demonstrate using celebrities and digital campaigns to establish brands. Key trends include media focusing on celebrities, influencer recommendations, social causes, and engaging youth. Effective PR news covers long-term brand building, research, innovations, real stories, and celebrity events. The document stresses the importance of content strategy and creativity to change habits and build credibility.
You will get to know the insight of consumer behavior with the help of big 5 trait of consumer as well it also deals with family life cycle and how family which is group of consumer are willing to spend their income as per their requirement .
P&G is an American multinational consumer goods company founded in 1837. It has a wide range of products including pet foods, cleaning agents, and personal care products. P&G pursues innovation through R&D and new product development. It takes a scientific approach to product development and a consumer-centric approach to marketing. P&G uses a variety of marketing strategies such as digital marketing, celebrity endorsements, and social media to connect with consumers. It aims to continue innovating and reaching more consumers globally.
This document provides an overview of a seminar on brand management. It discusses the responsibilities of brand management, different types of brands including product and service brands, and the process of brand management which includes identifying customers, understanding customer motivations, selecting a brand position, developing marketing plans, reinforcing the brand promise, and measuring brand equity over time.
This document discusses passion brands and provides examples of Apple, Nike, and Starbucks as passion brands. It also discusses paths to building passion brands, including adopting a shared worldview, engaging customers, and branding the buzz. The document suggests ways Cheerwine can learn from these brands such as using emotional marketing, widening demographics, emphasizing design, and pinpointing shared values. It also discusses the growing interest in vintage soft drinks and implications for Cheerwine to look beyond traditional marketing approaches.
Jimmy Choo is a luxury shoe brand founded in London in 1996 by Jimmy Choo and Sandra Choi. It has since expanded globally and diversified its product line beyond shoes to include accessories. The brand aims to create high quality, luxurious products and has established flagship stores in major cities worldwide. It also focuses on corporate social responsibility through the Jimmy Choo Foundation which supports women's health and empowerment initiatives. The brand has been very successful financially under the leadership of CEO Pierre Denis and Creative Director Sandra Choi.
The document provides an overview of Coca-Cola's marketing strategies and plans. It discusses the company's mission, vision, values, objectives, target markets, marketing mix of product, place, price and promotion, as well as analyses of the company's internal and external environments including strengths, weaknesses, opportunities and threats.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
Branding is about creating a unique identity for a product, service, or company that distinguishes it from competitors. It involves developing a brand name, logo, and other visual elements, as well as conveying a consistent message and promise through marketing. Key elements of branding include brand identity, personality, associations with colors and images, and delivering on the brand promise. Effective branding helps increase sales and market share by developing brand equity and preference among customers.
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.
This document discusses consumer behavior and consumer research in the context of tourism. It begins by defining consumer behavior as the activities people undertake when obtaining, consuming, and disposing of products and services. It notes that consumer behavior is influenced by both consumer factors like culture, personality and life stage as well as organizational factors like advertising, price and product availability. The document then discusses various methods used in consumer research like observation, interviews, surveys and experimentation. It emphasizes the importance of studying consumer behavior for understanding economic and marketing impacts. Overall, the document provides a high-level introduction to key concepts in consumer behavior and research methods used to study it.
Ethics and Social Responsibility in Marketing StrategyLinda Bandov Pazin
Discussion of how Unilever (Dove), TOMS and Goldman Sachs developed groundbreaking social marketing campaigns and the positive impact it had on their business. Showing the link between purpose and leadership.
This document provides an overview and agenda for a marketing workshop. The workshop will cover topics such as marketing plans, branding, target markets, and partnerships. Attendees will learn about developing compelling experiences for visitors, crafting marketing strategies and action plans, and measuring the success of their efforts. The workshop aims to help participants effectively communicate their offerings and maximize resources through collaboration.
Similar to Cultural issues facing by global brands (20)
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
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Cultural issues facing by global brands
1. CULTURAL ISSUES FACED BY GLOBAL BRANDS
Group members:
Arshad
Ranjit
Ha Phan
Ceylan
Ha Nguyen
2. Introduction
A business cannot simply rely on its current
method of conducting business when it decides to
take its business at international level. Every
country has a set of different variables which can
be new for an offshore company e.g. rules and
regulation, taxation, different currency, different
holiday periods etc. Most important consideration
in this regards is the difference in culture.
3. What are issues facing global branding?
• Idea failures
• Technology failures
• People failures
• Extension failures
• Internet failures
• PR failures
• Cultural failures
4. Why is culture important?
• Culture is a key component in business and has an impact on
the strategic direction of business.
• It influences management, decisions and all business
functions from accounting to production.
• To increase efficiency and competitive position.
6. Colours and Symbols
The psychology of color as it relates to
persuasion is one of the most interesting
and most controversial aspect of the
market.
7. Colours and Symbols
• Example of failures:
GAP:
when GAP unveiled its new logo design
in the fall of 2010, it was immediately
assaulted with substantial criticism.
The mistake made by the company was that that the
choice helvetica font and people also quite reacted to
the
sharp of the blue cube jabbing into the curve of the letter
“p”.
8. Tropicana
In january of 2009 Tropicana released a new packaging
design for its orange juice and many consumer loathed
the new design.
People felt that it looked like generic store brand and found
difficult to distinguish the different varieties of Tropicana.
9. The Wisconsin Tourism
Federation
In 2009 the company decided to changed their name to
Tourism Federation of Wisconsin in order to avoid the pesky
acronyms.
As the company started receiving jokes related to the logo of
the company.
10. Kundawara Pharmacy
This the famous japanese pharmacy company .
One can easily understand that what the wrong with the
logo. The logo is like vermond sign at beginning of this
post.
11. Consumer Behaviour
What is consumer behaviour?
•the study of individuals, groups,
or organizations and the
processes -> motives and causes
how people select, secure, use,
and dispose of products,
services, experiences, or ideas
to satisfy their needs and wants.
13. Factor of influence
Cultural
Culture
Subculture
Social Class
Social
Reference
Groups
Family
Role and
status
Personal
Age
Occupation
Economic
Situation
Lifestyle
Personality
Psychological
Motivation
Perception
Learning
Beliefs and
Attitudes
14. Failure global branding
• Kellogg’s Cornflakes in Indian
–Indian breakfast: hot
vegetables, paraatha, dosa
(savoury crepe)
• Asahi beer’s ad in Vietnam
–Having beer in the
afternoon
• Tesco failure in China
–Chinese consumers prefer
to shop around and often
carry multiple store cards.
15. Successful global branding
–Coke: tailored the flavor,
packaging, price, and
advertising to match the tastes
in specific markets
•in Spain, Coke has been used as a
mixer with wine;
•in Italy, Coke has been served
with meals in place of wine or
cappuccino;
•in China, the beverage was
served at special government
occasions.
16. Religion
Religion can influence social
behaviour and economic development.
Religious holidays
Vary greatly among countries
Influences employee production
Religious rules
Religion may be present in the law
Restrictions in consumption and advertising
Dogs, horses and cats are pets Sharia law Consumption of beef is forbidden
17. Religion
Companies face challenges in
order to adapt themselves.
Chinese Feng Shui
Harmony with the surrounding environment
Disney
Consulted a Feng Shui master and included
his advices in Hong Kong Disneyland.
Ramadan
Fasting from dawn to sunset during one
month (self-control; solidarity)
Coca-Cola (2008)
TV commercial in which people distributed bottles
with everyone.
Saint Nicholas Day
Exchange of gifts.
Brands take advantage of this season to launch
new products and use advertising.
Heineken
in 1994 World Cup Soccer
Countries’ flags on bottles
Saudi Arabia and Muslims from all over the word
condemned the act, leading to discontinuation.
Hush Puppies
a US-based shoes brand
Lost market share in Malaysia
when consumers found that shoes contained
pigskin.
Nike
and its “Air” logo
Ressembled the Arabic word for Allah
originating complains and suspension of sales and
donation to an Islamic school in Virginia.
18. Religion
Companies must invest in localization
right from the planning stage.
The main strategy is to make research on the territories and find out
consumer habits, values and customs.
19. Solution/Recommendation
How to overcome cultural difference?
1. Learning about the culture:
→ Understand thinking, actions, demand, ect. to build
the marketing strategy and the products.
1. Establish good cross-cultural communication.
→ Elevate the level of trust and respect between the
clients and company.
20. Solution/Recommendation
3. Working within the guidelines of a new market
→ The quality of information are delivered in a familiar
to the market.
→ The quality of relationship with clients also
improves.
4. Hire the employees from different cultural
background and to keep them working together
cooperatively.
→ They should acknowledge all the potential problems
that can occur due to the cultural differences.
21. Conclusion
In Short, Companies expanding or setting
up the business into overseas have to fill
the gap between the organization’s culture
and local culture,
Global companies should attempt
Glocalisation to conduct business according
to both local and global consideration.