- Ryanair announced a new route between London and Dublin in 1986 using a 44-seat plane with 4 daily round trips - Ryanair estimated annual revenues of over 6 million Irish pounds assuming 100% occupancy of flights - Ryanair estimated much lower annual costs of around 95,000 Irish pounds per ticket compared to British Airways' 155,000 Irish pounds per ticket for the same route - This would give Ryanair an estimated annual profit of over 205,000 Irish pounds from the new route - Aer Lingus could respond by lowering prices and accepting losses in the short term, or focus on other business lines besides passenger flights - British Airways, as a larger government-supported carrier, was less concerned about