Pepsi vs Coca-Cola is a business analysis that compares the two leading soft drink companies. It provides histories of both Pepsi, which was invented in 1893, and Coca-Cola, which was invented in 1886. Today, PepsiCo generates $79 billion annually through brands like Pepsi, Lay's, and Doritos. Coca-Cola is the world's largest beverage company, operating in over 200 countries and generating $38 billion annually through brands such as Coca-Cola, Sprite, and Smartwater. Both companies employ similar marketing strategies around product portfolio diversification, global distribution networks, and major advertising promotions. However, their strengths and weaknesses differ based on brand perception and product innovation.
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
A complete presentation on the company Pepsi and analysis of it from marketing point of view including a brief about the company's history and its competitors, SWOT Analysis, Segmentation, Targeting and Positioning and 4P's followed by recommendations at the end.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
4. PepsiCo
today
PepsiCo products are enjoyed by consumers more than one billion times a day
in more than 200 countries and territories around the world. PepsiCo
generated $79 billion in net revenue in 2021, driven by a complementary
beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos,
Pepsi-Cola, Mountain Dew, and SodaStream. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including many
iconic brands that generate more than $1 billion each in estimated annual
retail sales.
5. History
of
Coca-Cola
• Invented in 1886, pharmacist John Stith Pemberton,
Colombus Georgia
• First marketing efforts – coupons promoting free
samples
• 1889 – bought by Asa Cander, Coca-Cola company
• 1894 – Joseph Biedenharn installed bottling machinery
• 1899 – Worldwide bottling system
6. Coca-Cola
today
Coca-Cola is world’s leading soft drink maker and operates in more than 200
countries around the world. According to the business Insider, approximately 94%
of the world population is aware of the red&white logo. Coca-Cola generated $38
billion in net revenue in 2021.
Portfolio contains of : Coca-Cola, Sprite, Fanta and other sparkling drinks,
hydration, sports, coffee and tea brands (Dasani, smartwater, Topo Chico,
Powerade,Costa), nutrition, juice, dairy and plant-based beverage brands (Minute
Maid, Simply, innocent, Del Valle, fairlife and AdeS)
7. Mission and vision of Pepsi
Mission
FOR CUSTOMERS: By being the best possible partner, driving game-changing innovation, and delivering a level of growth unmatched in their
industry.
FOR ASSOCIATES AND COMMUNITIES: By creating meaningful opportunities to work, gain new skills and build successful careers, and a
diverse and inclusive workplace.
FOR OUR PLANET: By conserving nature’s precious resources and fostering a more sustainable planet for children and grandchildren.
FOR SHAREHOLDERS: By delivering sustainable top-tier TSR and embracing best-in-class corporate governance.
Vision
•BE THE GLOBAL LEADER IN CONVENIENT FOODS AND BEVERAGES BY WINNING WITH PURPOSE
8. Mission and vision of Coca-Cola
Mission
• To refresh the world
• To inspire moments of optimism and happiness
• To create value and make a difference
Vision
• LOVED BRANDS, DONE SUSTAINABLY, FOR A BETTER SHARED FUTURE
Coca-colas vision is to craft the brands and choice of drinks that people love, to refresh them in body
& spirit. And done in ways that create a more sustainable business and better shared future that makes
a difference in people’s lives, communities and our planet.
9.
10. Pepsi
Product
Strategy
PepsiCo boasts a vast range of product portfolios available
for its customers worldwide. The company also expanded its
portfolio by selling snacks. The product strategy in the
PepsiCo marketing mix showcases its different brands that
can be distinguished from its competition.
11. Coca-Cola
Product
Strategy
Coca-Cola has diversified its products vastly over time. The
company offers 500 sparkling and still beverage brands in its
portfolio. There are over 3,900 beverage options in total in its
product mix. Although Coca-Cola, the company’s flagship
product, is one of the most well-known and valuable brands
amongst all.
12. Pepsi
Price
Strategy
Price should be set according to the product demand of public.
Price should be that which gives the company maximum revenue.
Price should not be too low or too high than the price competitor is
charging from their customers otherwise nobody will buy your
product.
Price must be keeping the view of your target market.
Following factors Pepsi kept in mind while
determining the pricing strategy.
13. Coca-Cola
Price
Strategy
The company follows the price discrimination approach to its marketing mix.
The approach allows the company to charge varying prices for its products in several
segments. The beverage market is considered an oligopoly.
Oligopoly is typically a market with a small number of companies realizing that they are
independent in terms of output policies and pricing.
The beverages industry practices oligopoly having several purchasers but only with limited
manufacturers.
14. Pepsi
Place
Strategy
PepsiCo uses a global network for distributing its products to consumers.
Venues for distribution and sale are considered in this element of the
marketing mix. PepsiCo’s places for distribution are as follows:
Retailers
Online merchandisers
15. Coca-Cola
Place
Strategy
Coca-Cola is present in more than 200 countries and
territories
Wide network of distributors who get the products to shops,
supermarkets, cafes, restaurants, hotels, gift shops, and
many other outlets across the globe - selling about 1.9
billion servings every day
Has several global locations where its target market can
easily access all its products.
16. Pepsi
Promotion
Strategy
PepsiCo promotes its products to attract target customers. This element of the
marketing mix covers the marketing communications strategies and tactics that the
company uses to reach its customers. The following are the tactics in PepsiCo’s
promotional mix, arranged according to significance:
1. Advertising
2. Sales promotion
3. Direct marketing
4. Public relations
17. Coca-Cola
Promotion
Strategy
Coca-Cola Company spends billions of dollars every year in advertising globally.
Yearly advertising spend is around 4 billion dollars Coca-Cola has famous slogans like ‘Open
Happiness’ and ‘Catch the Wave’ that are instantly recognisable.
Long history of sponsoring major events, organisations and projects. It is the sponsor of
American Idol, Apple iTunes, BET Network, NASCAR, NBA, NCAA, the Olympic Games, and
others. It is the longest continuous corporate partner of the Olympic Games.
Coca Cola focuses on aggressive marketing through ad campaigns using media like:
• Television ads
• Social media channels
• Corporate social responsibility
• Billboards
• Print media
• Other online platforms for digital marketing
