1. Unilever—A Case Study
Strategies of unilever
1. Places: -
• It is a multinational company which diversified across all over the world, possessed
extensive manufacturing and trading businesses throughout Europe, North and South
America, Africa, Asia, and Australia.
2. Products: -
• Edible fats, such as margarine, and soap and detergents were the historical origins of
Unilever's business, but decades of diversification resulted in other activities.
• Unilever manufactured convenience foods, such as frozen foods and soup, ice cream,
meat products, and tea and other drinks.
• It started manufacturing personal care products, including toothpaste, shampoo,
hairsprays, and deodorants.
• The oils and fats business also led Unilever into specialty chemicals and animal feeds.
• Its food business spanned all stages of the industry, from fishing fleets to retail shops.
3. Promotions :-
• Through advertising in media ,news paper, and by direct marketing like promoted as a
fine soap that would not damage delicate fabrics just at a time when women's wear was
shifting from cotton and lisle to silk and fine fabrics.
• The campaign featured a variety of tactics, including washing demonstrations at
department stores.
• Launched Rinso soap powder, coinciding with the advent of the washing machine.
4. People:-
• It targeted all segments of the people by providing wide varieties of the product range.
SWOT –Analysis
1. Strength:-
• Its brand name
• Recognised as a global company
• Strong brand portfolio
• Good relationship with retailers

2. • Having own manufacturing plants
• Diversification of business at right time in order to fullfill the needs of consumers
• Using proper marketing strategies.
2. Weakness:-
• Because it is an foreign company
• Dual leadership
• Not connecting with customers
• Reduced spending for R&D
• Inability to maximise the acquisition
• In efficient management of brands
• Losing competitive advantages
3. Threats :-
• Political restrictions has a Foreign direct investment
• Decrease in revenue due to competition
• Increasing brands
• Exchange rates
• Oligopoly market
4. Opportunities:-
• It is a multinational company which is diversified across all over the world, possessed
extensive manufacturing and trading businesses throughout Europe, North and South
America, Africa, Asia, and Australia.
• It can enter into retail business were the products can directly sell to the ultimate
customers, were it leads to increase the market share.
• Changing consumer preferences
• Increasing the need for healthy products