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Marketing
Presented To: Ma'am Shazia Muqadd
Presented By: Memoona
Sana
Hira
Khazeema
Glimmer's Joy
Naturally Refreshing
“TheTasteyouDesire”
Contents Of Marketing Plan
• Executive Summary.
• Current Marketing Situation.
• Threats & Opportunities
Analysis.
• Objectives & issues.
• Marketing Strategy.
• Action Programs.
• Budget .
• Control.
Executive Summary:
• Goals
•To Offer Healthy Drinks to soda and Energy
Drinks Lovers. We want to gain Customer
satisfaction, through Good Quality Of
Products. We want to Differentiate Natural
Juices From Artificial Juices.
Vision:
Mission:
“Be The Global Leader in Customer’s
Value”
To set World Class Standards In World Of Juice Industry through Providing
a Diverse Range Of high Quality Products Prepared Accordance The
Islamic Principals Striving to Satisfy consumer Taste and Needs.
Recommendations
Increase number of location.
expand the reach of customer, making the product available
to the consumer.
Reasonable price and availability of all products at all time.
Intensive promotional measures.
oPress
oTV
oOutdoor Promotions
oPublic Relations
Current Marketing Situation:
Market Definition:
Market Size:
Our Market is in Juice
Sector. Where We Have
huge amount Of
Competition, So it will be
Tough For Us.
Our Market Size is Big.
We have targeted The
Young Generation,
Sports Person and
Employee etc.
Product Line:
Coffee Juices
Smoothie
Competitors:
• GreenO.
• Organic Blend.
• Shake Factory.
• SecondCup.
• Gostoso.
• Cocktail Time.

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