Marketing Principles by Philip Kotler Chapter 2 Company and Marketing Strategy: Partnering to Build Customer Engagement, Value and Relationships Case Solve

2. QUESTIONS TO BE DISCUSSED
Mission Statement
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3
4
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Goals & Objectives
Business Portfolio
Marketing Mix Techniques
Customer Centered or Not

3. MISSION STATEMENT
(MARKET ORIENTED)

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We provide customer with a totally unique
approach to accomplish common, everyday
tasks and help them to lead an easier life.
MISSION STATEMENT

5. GOALS & OBJECTIVES

6. GOALS & OBJECTIVES
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Expansion
Expand into new business as they did
with the washing machine, hand dryer,
fan and bathroom faucet.
Marketing Campaign
Support existing and new products
with informational integrated
marketing campaigns.
Market Testing
Ensure every product meets
customer need through market
testing.

7. PORTFOLIO
Take a look at dysons’ projects

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DYSONS’ PORTFOLIO
Hand DryerVacuum Cleaner Fan

9. MARKETING MIX TECHNIQUES

10. MARKETING MIX TECHNIQUES
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Customers were much
more likely to use products
that work fast and does the
job right.
Product
Price
Least price, discounts,
allowances, credit term
and payment period.
Place
Making products available to
target consumers.
Promotion
Communicate the merits of
products and persuade
customers to buy it.

11. CUSTOMER ORIENTED OR NOT

12. IS DYSON A CUSTOMER ORIENTED COMPANY?
01 Product Interrogation
Developing products by
improving them rather asking
users what they expect from a
product.
03 Easy Solution
Find out innovative an easy
solution to the dispersion.
02 Testing Prototype
Test products with a
standard in accordance
with customer opinion.
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