Univar, #noboundaries
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Univar offers a broad portfolio of ingredients from leading suppliers and world-class technical assistance to help customers develop innovative products that meet today's market demands. They introduce a new line with 20 formulas combining high-performance ingredients with no boundaries on beauty's origin, color, size, gender or end. The document promotes Univar's formulas and encourages customers to visit their website and join them in creating products with no limits.
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Clinique is a prestige skincare and cosmetics brand owned by The Estée Lauder Companies. It was the first dermatologist-developed cosmetics brand. Clinique focuses on creating products for different skin types, concerns, and conditions. It aims to be the most trusted prestige beauty brand worldwide with market leadership in dermatological skincare and foundation. Clinique has experienced growth in Brazil in recent years through expanding its distribution channels and increasing advertising.
AI_FRM221_W5_A2_Short_Ashley
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
Loreal HBR case analysis- Global brand local knowledge
Thank you for the insightful presentation on L'Oreal's global brand strategy. Here are my thoughts on some of the questions:
1. L'Oreal acquired The Body Shop to expand into the natural/ethical beauty segment, which was growing. However, some argue the brands' visions don't fully align. Time will tell if it was a sound long-term strategy.
2. L'Oreal's matrix structure with global brands/divisions allows localized execution while leveraging scale. However, managing brand identities across cultures is challenging and requires constant refinement.
3. L'Oreal segments consumers based on demographics, culture, values and beauty needs/preferences. They develop products catering to segments like ethnic
Meet Jeanine Recckio - Beauty Futurologist/Futurist Mirror Mirror Imagination...
Meet Jeanine Recckio - Beauty Futurologist/Futurist Mirror Mirror Imagination...Mirror Mirror Imagination Group/Luxetreme Creative Media JEANINE RECCKIO beauty futurologist
JEANINE RECCKIO is a multi-talented team spirited freelance consultant in the world of consumer product goods with a diverse range of talents & skills. She ignites impactful future-proof solutions, creative innovation, design & progressive thinking for today’s competitive business world.
Jeanine Recckio is globally recognized for her dynamic & impressive career in the beauty/fashion/lifestyle world at Estee Lauder, L’Oreal, Revlon, Ralph Lauren & Coty … with a proven track record of business success, award-winning product innovations & patents. Now as the owner of the hottest Trend Forecasting & Brand Innovation Agencies on the planet, she is the secret weapon & creative force for beauty empires, retailers, celebrities & business start-ups including: SEPHORA, MAC, P&G, Colgate-Palmolive, QVC, ULTA, Dior beauty, Chanel, la prairie, LVMH, Nivea, Unilever, Allure magazine, Dr. Perricone, CVS, Ogilvy, Ralph Lauren, Bumble & bumble, Target, Kraft foods, Walmart, Jessica Simpson, Whispering Angel Rose, L’Oreal & more.
She has a unique ability to source, predict & understand trends at record speed and link them to transformative action!
Jeanine Recckio is smart and clever with an electric & sparkling personality. Driven by excellence & fueled by passion and flair … she is always filled with fun & joyful inspiration!
Jeanine is a true influential game changer & business transformer. She has an endlessly curious personality with modern bold thinking … she is uber chic … and she REALLY did grow up on a potato & onion farm!
Jeanine@MirrorMirrorInc.com
Strategic analysis of unilever (USLP 2012-2013)
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Cosmetics
The cosmetics industry in India is growing rapidly at 15-20% annually. Lakme is the country's largest cosmetics brand and was the first to introduce makeup to Indian women over 50 years ago. It has a wide range of skin care and color cosmetic products as well as beauty salons. While Lakme faces competition from international brands, it has strengths in its brand recognition, product range, and distribution channels in India.
Beesline ppt
Beesline is a 20-year-old Lebanese cosmeceutical company that produces natural skincare and beauty products. It was founded in 1993 by an AUB chemistry graduate and his sister. Beesline has expanded over the years and now offers over 95 products across 13 categories. Its mission is to provide high-quality natural care using plant extracts and bee products. While it faces competition from large brands, Beesline positions itself as offering 100% natural products without preservatives. It aims to become a more recognized international brand by expanding its markets and strengthening its marketing.
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PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
PPT Notes_240219_190302.pptx_20240219_191056_0000.pdf
Clinique Brasil - Analise de Portfolio de Marca - Ana Luz - 18-02-2016
Clinique Brasil - Analise de Portfolio de Marca - Ana Luz - 18-02-2016
Loreal HBR case analysis- Global brand local knowledge
Loreal HBR case analysis- Global brand local knowledge
Meet Jeanine Recckio - Beauty Futurologist/Futurist Mirror Mirror Imagination...
Meet Jeanine Recckio - Beauty Futurologist/Futurist Mirror Mirror Imagination...
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
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Key takeaways:
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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How AI changes the marketing gameSpotify: Revolutionizing the Music Streaming Industry
Spotify's unique blend of technology, user-centric design, and industry influence has
cemented its position as a leader in music streaming. By continuously evolving and adapting,
Spotify remains a dominant force, shaping the future of music consumption. As it continues
to innovate and expand, Spotify is likely to maintain its position as the go.
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Maximize Sales Using Social Commerce
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Univar, #noboundaries
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