DigiWhirl was hired by an unnamed popular FMCG beverage brand known for healthy, natural products to build engagement on Facebook. Their strategy focused on community management, generating engaging content aligned with the brand message. This content strategy was successful, increasing fan engagement and brand visibility over time. DigiWhirl then created an in-depth roadmap to transition the thriving community to in-house management.

1. FMCG Beverage Brand
DigiWhirl Client Case-study
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022

2. Brand Attributes
We worked with a FMCG beverage brand
in an overseas market. We have not
mentioned the brand name due to
confidentiality reasons.
This is a very popular product in the
‘Healthy & Natural’ category.

3. Strategy Aspects
ONLINE ACTIVITY
Community
Engagement
Build fan
OBJECTIVE
engagement
FACEBOOK PAGE
Content by
FOCUS Community Manager
Active Users &
METRIC Interactions

4. Content Strategy
We ideated a strong & sustainable content
strategy based on the requirements. It
had to,
• Speak the brand message of a ‘healthy &
natural’ product
• Engage the fans and keep bringing them
back

6. Our content strategy was a hit!
We could see an increasing fan
engagement, brand visibility & loyalty in
the community!

7. In-depth Strategy Roadmap
We provided a strategy roadmap with
guidelines about continuing the
community management by an in-house
resource!
We ensured that change in the executive
person kept the community as active and
exciting as ever!

8. In-house Management
Within 3 months, we had ideated,
implemented and then handed over a
flourishing brand community to the in-
house team!
The strategy roadmap was a sufficient
tool for the in-house team to continue an
optimal community management!

9. Thank You!
For more: www.digiwhirl.com
Pic Source

10. We help brands socialize!
Contact:
www.digiwhirl.com
info@digiwhirl.com
+91-9004350022