The document provides a brand audit report for Coca-Cola from 2012. The report includes: 1) An inventory of Coca-Cola's brand elements, market segmentation strategies, supported marketing programs, points of difference/parity, brand mantra, portfolio, and organizational culture. 2) An exploratory analysis of Coca-Cola's brand attributes, brand knowledge, associations, promise, pricing, promotion strategies, social CRM strategy, and competitor (Pepsi) analysis. 3) A Customer-Based Brand Equity (CBBE) pyramid for Coca-Cola analyzing brand awareness, image, attributes, consumer judgments/feelings, and brand resonance.

1. BRAND AUDIT REPORT 2012
Submitted To: Sir Goher Raza
Submitted by:Sagar Paryani and
Sarah khan Chandio
Dated: 15-12-2012
By BBA-7
1

2. TABLE OF CONTENTS
PAGE #
TABLE OF CONTENTS.................................................................................................... 2
CHAPTER 1 BRAND INVENTORY
1.1 INTRODUCTION ........................................................................................................... ...3
1.2 BRAND ELEMENTS ......................................................................................................... 4
1.3 MARKET SEGMENTATION...........................................................................................5
1.4 SUPPORTED MARKET PROGRAMS..........................................................................5-6
1.5 POPS AND PODS............................................................................................................... ..7
1.6 BRAND MANTRA......................................................................................................... …..7
1.7 BRAND PORTFOLIO..........................................................................................................7
1.8: Organizational culture and people development.................................................... 8
CHAPTER 2 BRAND EXPLORATORY
2.1: Brand Attributes.............................................................................................................9
2.2 Coke Brand Knowledge............................................................................................10
2.3:Brand Association ..................................................................................................... 11
2.4: PROMISE OF COKE........................................................................................... 12
2.5:Pricing............................................................................................................................. 12
2.6:PROMOTION STRATEGIES............................................................................ 12
2.7: Coca-Cola social CRM strategy:..................................................................... 13
2.8: Competitor Analysis................................................................................................. 13
2.9: CBBE PYRAMID:................................................................................................ ......... 14
2.10:Recommendation: ................................................................................................... 15
2

3. The objective of Coca Cola brand audit is to week and topics related to the brand
relate the theoretical approaches with management course only. The online
practical life example and mainly to come to research approach is used to gather
know about the inventory and exploratory information about the brand to do audit
expects of Coca Cola brand. The scope is through different websites.
limited to the 3000 words, time limit of one
1.1: Introduction
Coca-Cola is a carbonated soft drink sold in Diet Coke, with others including Caffeine-
stores, restaurants and vending machines Free Coca-Cola, Diet Coke Caffeine-Free,
globally. The Coca-Cola Company claims Coca-Cola Cherry, Coca-Cola Zero, Coca-
that the beverage is sold in more than 200 Cola Vanilla, and special editions with
countries. It is produced by The Coca-Cola
Company in Atlanta, Georgia, and is often
referred to simply as Coke or (in European
and American countries) as cola, pop, or in
some parts of the U.S., soda. Originally
intended as a patent medicine when it was
invented in the late 19th century by John
Pemberton, Coca-Cola was bought out by
businessman As a Griggs Candler, whose
marketing tactics led Coke to its dominance
of the world soft-drink market throughout
lemon, lime or coffee.
the 20th century. The company produces
concentrate, which is then sold to licensed Coca-Cola is the world's most recognized
Coca-Cola bottlers throughout the world. brand and now anchors a portfolio of more
The Coca-Cola Company has, on occasion, than 500 brands and more than 3,500
beverages. Coca-Cola is the most popular
and biggest-selling soft drink in history, as
well as one of the best known products in
the world.It was created in Atlanta, Georgia,
by Dr. John S. Penberton. Coca-Cola was
first offered as a fountain beverage by
mixing Coca-Cola syrup with carbonated
water. Even though Coca-Cola may have
started in the United States, its popularity is
universal. Today, you can find Coke in
every part of the world.1.6 billion servings
introduced other cola drinks under the Coke per day. In 2009, 9.8 billion cases of their
brand name. The most common of these is flagship brand were sold worldwide.
3

4. purpose to do so is to keep their customers
involve with brand. Its distribution
1.2: Brand elements channels
Coca cola`s Brand elements played a vital DISTRIBUTION CHANNELS:
role behind enhancing its brand awareness.
Coca cola is the top brand. Coca Cola`s Coca Cola Company makes two types of selling
brand name is most recognized among
Direct selling
customers which was proved by the research Indirect selling
done in last July reported on
http://www.interbrand.com/en/best-global- Direct Selling
brands/2012/Coca-Cola , according to that
In direct selling they supply their products in
the most recognized brand about 90% was shops by using their own transports. In this type
coca cola. The survey was taken from USA, of selling company have more profit margin.
Canada, UK, France, Germany and
Australia. Red text Coca cola written logo
is very famous and most recognized in word
due to its strong brand awareness and global
viewership because of sponsoring Olympics.
There have been some variations in logo
mostly just in the change of front style. It
has been using slogans since1986 till today.
They have been using many slogans with the
passing of times and differently in different Indirect Selling
countries such as America Australia/New
Zealand Spain India Indonesia Japan They deal with many whole sellers and agencies
Pakistan, Philippines, Poland, Russia shown to cover all areas globally. To assure their
in appendix. Where as its packaging has customers for availability of coca cola products,
as their products are sold in 200 countries with
also helped in increasing its brand awareness
the consumption of 1.8 billon coke products per
due to its being convenient to shelf keeping
day.
and placing in freezers etc. Its availability in
different sizes has increased its ease to Facilitating the product by infrastructure
access and availability’s much it seen as
For providing
much it increases its awareness. Coca cola
their product in
has been heavily implementing good manner
digitalization keeping in view the need of company has
customers and today’s word trends by being provided
available on social networking websites and infrastructure
by having their own official websites. The these includes:
4

5. •Vizi cooler •Display racks
•Freezers •Free empty bottles and shells for bottles
1.3: Marketing segmentation
There are four broad ways which Coca Cola can segment its market:
1. -Mass marketing
2. -Differentiated marketing
3. -Niche marketing
The most apparent method used by Coca Cola is with no doubt the differentiated marketing method as
Coke satisfies a range of different markets. Diet coke satisfies the weight consciousness, weather regular
coke, sprite, fanta the average human, coffee, iced tea etc. Each group of beverages satisfies a particular
group of people
1.4: Support marketing Programs:
5

6. 6

7. 1.5: Points-of-difference: Points-of-parity
Distinctive taste profile Contemporary, up-to-date
Optimistic view of life Refreshing flavor
Classic, iconic symbolism & Beverages category
imagery.
Emotional bond with customer
1.6: Brand mantra
Brand Name Emotional Descriptive Functional
Modifier Modifier Benefit
Fun Family and Beverages
friends
1.7: Brand Portfolio:
carbonated drinks
soft drinks diet carbonated drinks
frozen beverages
fruit juices
juices
fruit smoothies
coca cola
fruit tea
coffe
Tea/ Coffee
coffe drink
menral water
water
enhanced water
sports drinks
energy drinks
other drinks 7
mixers

8. 1.8: Organizational culture and people skills and abilities that enable employees to
successfully achieve their annual objectives. In
development
their company performance is monitored and
They attract and retain best employees who will measured through seven key achievement areas.
responsibly and successfully complete their These are management, business/financial,
tasks, while encouraging and developing their people development, leadership, relationship,
innovative and creative approach towards growth and innovations and corporate and social
business. They do this by motivating and responsibility.
rewarding them. The key for development of a
quality motivation and rewarding system is to Trainings
understand their employees' needs. In Coca-Cola
Following the performance appraisals and
HBC Hrvatska, they regularly conduct
defined development needs of the employees,
quantitative and qualitative research on
the Training and Development department
employee satisfaction. Based on the results, they
organizes relevant training and development
develop action plans for further improvements
programs. With approximately forty trainers,
of their motivation and rewarding system. They
their major focus is on internal trainings. A part
further adjust their system to current trends in
of those programs is delivered in their company,
the economy, the industry branch, our
while some are organized within their Group,
company's strategic plan, their department goals,
outside Croatia. They also train and develop
and goals of individuals. They differentiate
their employees through external programs, in
financial and non-financial incentives. Their
cooperation with national and international
financial incentives include rewards for
companies that have proven high quality in their
innovative solutions, rewards for employees of
services.
the quarter based on their achievements, annual
and quarterly incentives for the realization of Employment
goals. Amongst Coca-Cola's very powerful non-
financial motivational incentives there are The selection of employees (the so-called
personal development, the chance to achieve full selection process) in Coca-Cola HBC Hrvatska
potential, and the chance to be promoted. They d.o.o. consists of two basic parts:
are very proud of encouraging internal
promotions, education, recognitions, Psychological testing: Psychological tests are a
achievements, challenges and responsibility, verified, objective and reliable measuring
while also providing additional benefits for their instrument that foresees the most probable
employees. behaviors of a person in future business related
situations. The aim of this kind of tests is to get
Performance Management an objective insight into the character traits of a
candidate that are important for successful
Coca-Cola HBC Hrvatska d.o.o. focuses on completion of tasks at their future work place.
achieving results. Therefore it is important that Special preparations are not required for the
their employees know exactly and clearly what testing; it is just important that they arrive
is expected from them. Expectations of relaxed and rested.
employees are clearly defined through
performance standards, and required knowledge,
8

9. Selection interview: If they meet all Values
requirements for the vacant position, after the
psychological testing, a selection interview will Leadership : The courage to shape a
follow. They might be invited to more than one better future
interview, depending on the position they are Collaboration : Leverage collective
hiring for. The aim of the selection interview is genius
mutual introduction of the candidate and the Integrity : Be real
employer, whereby the employer assesses the Accountability : If it is to be, it's up to
candidates' motivation, their competences and me
possible contributions to the company. Passion : Committed in heart and mind
Therefore, be open and self-confident; show that Diversity : As inclusive as our brands
you are aware of your advantages and fields for Quality : What we do, we do well
improvement, while expressing your level of
motivation for the job.
Chapter 2
2.1: Brand Attributes
Core Attributes
Great Tasting Extended Attributes
Very Refreshing
Has an Unforgettable Taste
Thirst Quenching
Revitalizes
High Quality(ingredients and production
process) Enjoyment
Worth What it Costs Good to Drink With Family and Friends
Goes Well With Meals and Snacks Is Recognized as the Best Soft Drink
9

10. 2.2:
Coke Brand Knowledge
Brand Awareness Brand Image
Most Recognized Brand fun, unique flavor, emotional bound,
July survey results: 90% brand awareness evolving, innovation, digital,
(UK, US, Canada, France, Germany, Australia) flexible, adapting local markets and
areas without diminishing its legacy
Facebook likes 55,738,549 refreshment, freedom, chill out,
Twitter followers 54,406 youth, unities generation and global
Google plus Items 135 joining, family life experience, sense
likedin.com 138,109. of community.
YouTube views 1,913,995
Flicker photos 24,919
10

11. 2.3:Brand Association
Fun family emotional bond global joining
Innovation unique flavor
Flexible Adoptable
Freedom Sharing Happiness
Unities Generations
Coke culture Refreshment
Music
Olympics style statement youth Top Brand
Celebration Gathering moms
11

12. 2.4: PROMISE OF COKE
The basic positioning of their business is simple, solid and timeless. “When we bring refreshment, value,
joy and fun to our stakeholders, then we successfully nurture and protect our brands, particularly Coca-
Cola. That is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the
owners of our business”.
2.5:Pricing
Different Price in Different Seasons Sometimes Coca Cola Company changes their product prices
according to the season. Summer is supposed to be a good season for beverage industry in world, so in
winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of
their pet bottles or 1 litter glass bottle.
sports events and other extra curriculum
2.6: PROMOTION STRATEGIES
activities for getting market share.
Getting shelves
UTC Scheme
They gets or purchase shelves in big
UTC mean under the crown scheme, coca cola
departmental stores and display their products in
often do this type of scheme and they offer very
that shelves in that style which show their
handy prizes in it. Like once they offer bicycles,
product more clear and more attractive for the
caps, tv sets, t-shirts, watches, cash prizes etc.
consumers.
This scheme is very much popular among
Eye Catching Position children.
Salesman of the coca cola company positions Trade Promotion
their freezers and their products in eye- catching
Coca cola company do agreements with a shop
positions. Normally they keep their freezers near
keepers and stores to exclusive sale in those
the entrance of the stores.
stores. Those stores are called as KEY accounts
Sale Promotion in their local language. Coke also invest heavy
budget on these stores and offers them free
Company also do sponsorships with different samples and free bottles and some time cash
college and school’s cafes and sponsors their incentives.
12

13. 2.7: Coca-Cola social CRM strategy:
Coca-Cola Loves Its Fans In order to 2. That they can be informed via the social
maintain relation with their customer, coca network tools provided of the existence
cola offers coke solution on their website to of their group - in addition to their own
appeal to the retailers that sell coke normal communications channels.
products. There are link such as better 3. That they will find what actually they
beverage marketing, crew programs and are providing to be enough interest to
make their community a regular stop
innovation and insight. Coca cola has not
when they are logged in to their social
lost touch with customer, because they
networks accounts.
have been able to change with the time
4. That the customers will opt in to being
after evaluating feedback and listening to
updated about the continuing activities
their customer. Coke knows that people of their community.
and trends change and they should be able 5. That they have no objection to
to adjust to future demands. Facebook & other social networks
owning the knowledge of their
On the simplest level, by creating a
activities in their group as an asset and
Facebook & other social networks group for
as part of their Facebook & other social
their organization, they are banking on a
networks "customer record" also
number of things:
known as their profile.
1. Their customers actually use Facebook
& other social networks.
2.8: Competitor Analysis
COCA COLA PEPSI
Brand value 77839$m 16594$m
Brand Ranking #1 #22
Brand Portfolio Soft drinks, juices, water, coffee, tea, Soft drinks, cereals, sports energy drinks,
Mixers, energy drinks, sports drinks, snacks
smoothies.
Brand image Youth, music, sports, high energy, Fun, family, gathering, happiness, sense
of community, global joining
Years in market 1886 (126) 1898 (114)
logo text Universe reflecting
13

14. 2.9: CBBE PYRAMID:
Customer -Based Brand Equity Model.
Resonance
loyal customers,
sense of community,
active customer involvement
Judgments Feelings
Customer acceptance
most recognized brand, fun, happiness,
top brand, unique flavor sharing, unity,
fun, innovative celebration, family and friends
gatherings, social approval,
style Statement, warmth,
refreshment
Performance Imagery
Energizer (caffeine, juices) , energetic, sharing happiness, fun,
healthy (water, juice), stylish, flavor, celebration, unities generation and global
refreshing joining(coke lovers), sense of community, ,
Family orientation, youth, moms, cool
Salience
Beverages, most recognized brand, energy, flavor, sense of community, happiness
The customer based brand equity of coca cola reflects the performance of coca cola and the
performance of all the brand elements, marketing campaigns, CRM strategies even every
strategy and actions of company`s effect in building brand equity. The pyramid reflects that coca
cola has resonate nearly everywhere as its brand promise of fun, refreshment and freedom. It has
successfully maintained its brand awareness since 1986 with the help of all above mentioned
strategies at the stage of salience in its beverage category. Its performance and strong unique
favorable associations have helped the brand to have strong image and customers judgments and
feelings towards it. Therefore it is enjoying the loyalty of large market share and the position at
top in market. It reinforces its deep customer connection with brand.
14

15. 2.10: Recommendation:
Coca Cola is a top brand, and globally operating company. Being a student of brand management
under graduation some recommendation suggested are written below,
Rethink about distribution strategy of brands other then Cola. It is available everywhere
but not all the products of Coca Cola are easily available.
To extend their brand in deferent categories other than beverages.
To continue putting same level of efforts for maintaining their position in market.
References:
http://www.scribd.com/doc/17674265/Brand-Audit-of-PEPSI
http://www.coca-colacompany.com/
http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php
http://www.pepsico.com/Brands.html
http://www.coca-colahellenic.com/aboutus/productportfolio/
http://www.cokecce.com/corp
orate-responsibility-sustainability/product-portfolio
http://cargocollective.com/Coca-cola/Product-Line
http://www.coca-colacompany.com/brands/all
http://www.underconsideration.com/brandnew/archives/coca-cola_vs_pepsi_revised_edition.php
http://www.interbrand.com/en/best-global-brands/2012/Coca-Cola
http://en.wikipedia.org/wiki/Coca-Cola_slogans
15

16. Appendex
Slogans, 1886 - 2011 in America
1886 - Drink Coca-Cola. 1941 - Coca-Cola is Coke!
1904 - Delicious and refreshing. 1942 - The only thing like Coca-Cola is
Coca-Cola itself.
1905 - Coca-Cola revives and sustains.
1944 - How about a Coke?
1906 - The great national temperance
beverage. 1945 - Coke means Coca-Cola.
1908 - Good til the last drop 1945 - Passport to refreshment.
1917 - Three million a day. 1947 - Coke knows no season.
1922 - Thirst knows no season. 1948 - Where there's Coke there's
hospitality.
1923 - Enjoy life.
1949 - Coca-Cola ... along the highway to
1924 - Refresh yourself. anywhere.
1925 - Six million a day. 1952 - What you want is a Coke.
1926 - It had to be good to get where it is. 1954 - For people on the go.
1927 - Pure as Sunlight 1956 - Coca-Cola ... makes good things taste
better.
1927 - Around the corner from anywhere.
1957 - The sign of good taste.
1928 - Coca-Cola ... pure drink of natural
flavors. 1958 - The Cold, Crisp Taste of Coke
1929 - The pause that refreshes. 1959 - Be really refreshed.
1932 - Ice-cold sunshine. 1963 - Things go better with Coke.
1937 - America's favorite moment. 1966 - Coke ... after Coke ... after Coke.
1938 - The best friend thirst ever had. 1969 - It's the real thing.
1938 - Thirst asks nothing more. 1971 - I'd like to buy the world a Coke.
(basis for the song I'd Like to Teach the
1939 - Coca-Cola goes along.
World to Sing)
1939 - Coca-Cola has the taste thirst goes
1974 - Look for the real things.
for.
1976 - Coke adds life.
1939 - Whoever you are, whatever you do,
wherever you may be, when you think of 1979 - Have a Coke and a
refreshment, think of ice cold Coca-Cola.
1982 - Coke is it!
16

17. 1985 - America's Real Choice "You Can't Beat the Feeling" (1987)
1986 - Red White & You (for Coca- "Live on the Coke side of life" (2008)
Cola Classic)
"Real taste. Uplifting refreshment" (2009)
1986 - Catch the Wave (for New Coke)
"Open Happiness" (2011)
1989 - Can't Beat the Feeling. (also used in
the UK) "Share A Coke" (2011)
1991 - Can't Beat the Real Thing. (for Coca- Spain
Cola Classic)
1886: «Disfrute Coca-Cola».(Enjoy Coca-
1993 - Always Coca-Cola. Cola)
2000 - Enjoy. 1929: «La pausa que refresca». (The Break
That Refreshes)
2001 - Life tastes good. (also used in the
UK) 1959: «Coca-Cola refresca mejor». (Coca-
Cola refreshes better)
2003 - Real.
1963: «Todo va mejor con Coca-Cola».
2005 - Make It Real. (Everything goes Better with Coke)
2006 - The Coke Side of Life (used also in 1970: «El sabor de la vida» (Spain) (The
the UK) Flavor of Life)
2007 - Live on the Coke Side of Life (also 1976: «Coca-Cola da más vida». (Coke
used in the UK) Adds Life)
2008 - love it light (also used in the UK) 1982: «Coca-Cola es así» (Spain) (Coke Is
It)
2009 - Open Happiness
1987: «Sensación de vivir» (Spain) (You
2010 - Twist The Cap To Refreshment Can’t Beat the Feeling)
2011 - Life Begins Here 1993: «Siempre Coca-Cola» (Always Coca-
Cola)
2012 - Enjoy Coca Cola
2000: «Vívela» (Spain and Mexico) (Live It)
Australia/New Zealand
2001: «La vida sabe bien» (Spain) (Life
"Be really refreshed" (1961)
Tastes Good)
"Things go better with Coke" (1964)
2003: «Coca-Cola, de verdad». (Coca-Cola,
"It's the real thing" (1972) Truly)
"Coke adds life" (1977) 2006: «El lado Coca-Cola de la vida (Spain
and Latin America) (The Coke Side of Life)
"Smile. Coke adds life" (1980)
2008: Desde 1886 repartiendo felicidad
"Coke is it!" (1982) (Spain). (Spreading Happiness since 1886)
17

18. 2008: «El lado Coca-Cola de la vida» (Spain 1991 - さわやかになるひととき。 (Make
and Latin America) (The Coke Side of Life) a refreshing moment.)
2009: «Destapa la felicidad» (Spain) (Open 1993 - Always Coca-Cola
Happiness)
2000 - Enjoy
India
2001 - No Reason
" मतलब Coca-Cola!" ("Cold means
Coca-Cola!") (2000s) 2004 - Special Magic
" सर " ("Drink with pride") 2007 - The Coke Side of Life
" , - Pakistan
enjoy!" ("Whatever you wish will come
"Dill Hai To Mango Aur" ("if you have a
true, enjoy Coca-Cola!")
heart ask for more") (2000s)
"Burrrrrrrrr" ("Refreshment" )(2011)
"Khulein Khushian"("Open Happiness")
"Open Happiness (2012)
"Kha Le Pee Le Jee Le" ("eat drink live")
Indonesia
"‫"( "خو ش یاں ک ھ ل یں ک ر جل مل‬Open
"Minumlah Coca-Cola" (1990) (Drink Coca- Happiness together") (for Ramadan 2011)
Cola)
Philippines
"Semangat Coca-Cola" (2000) (Spirit of
Coca-Cola) 1912 - Drink Coca Cola Philippines
"Segarnya Mantap" (2002) (Feel Refreshed) 1977 - Coke Adds Life
"Hidup ala Coca-Cola" (2007) (Life ala 1983 - Coke Is It!
Coca-Cola) 1989 - Can't Beat The Feeling Coke
"Brrr... Hidup ala Coca-Cola" (2009) (Brr... Philippines
Life ala Coca-Cola) 1991 - Coca Cola Is It!
"Buka Coca-Cola, Buka semangat baru" 1993 - Always Coca Cola Philippines
(2010) (Open Coca-Cola, Start a new spirit)
2004 - Coke Ko To!
Japan
2005 - Kasama Ka Coke!
1962 - スカッとさわやかコカ・コーラ
(Sparkling and refreshing C 2008 - Buhay Coke Buksan Mo!
1976 - Come on in. (Drink) Coke. 2009 - Mag Smile Sa Buhay, Mag Coke
Araw Araw!
1980 - Yes Coke Yes
2010 - Open Happiness Coke Philippines
1987 - I feel Coke.
2011 - Coke Mismo!
18

19. 2012 - 100 Taon Na Saya Sa Coke! 2006 - 2008 Ber život s radostí ("Enjoy life
with happiness")
2012 - Salamat Sa Saya Ng 100 Christmas
Coke! 2009 - 2012 Radost otevřít ("Open
Happiness")
Poland
Coca-Cola Cherry
"Coca-Cola. To jest to!" - Agnieszka
Osiecka's slogan ("Coca-Cola. This is it!") 1996 - Žij jinak! ("Live differently!")
(1971)
Coca-Cola Light
"Zawsze Coca-Cola" (1992)
1995 - Osvěžení, jaké jste ještě nezažili!
"Coca-Cola: co za radość" (2000) - created ("Refreshment you have yet to experience!")
by professor Jerzy Bralczyk, authority in
linguistics. 1998 - Už pro ten pocit ("Just for the
feeling")
Russia
2006 - Neodolatelná chuť ("Irresistible
"Всегда Coca-Cola" (1993–2009, "Always taste")
Coca-Cola")
Coca-Cola Zero
"Coca-Cola идет в дом!" (2010, "Coca-Cola
is going to the house!") 200x - Pravá chuť. Zero cukr. ("Real taste.
Zero sugar")
Czech Republic
2012 - Pravá chuť. Nula cukru. Je to možné?
Coca-Cola ("Real taste. Zero sugar. Possible?")
1990 - Coca-Cola je to pravé! ("The Real [edit]Christmas
Thing!")
1996 - Coca-Cola, to pravé Vánoční
1997 - Coca-Cola je k jídlu to pravé ("Coca- osvěžení ("Coca-Cola, the real Christmas
Cola Is Good With Food") refreshment")
1997 - Vždy Coca-Cola ("Always Coca- 1997 - To pravé Vánoční osvěžení! ("The
Cola") real Christmas refreshment")
1998 - Žízeň uhasí, mysl osvěží ("Quenches 2001 - Vychutnejte si to pravé Vánoční
thirst, refresh osvěžení ("Enjoy the real Christmas
refreshment")
2000 - 2002 Vychutnejte si! ("Enjoy!")
2003 - To pravé Vánoční osvěžení ("The
2002 - Chuť, kterou miluje celý svět ("A real Christmas refreshment")
taste the whole world loves")
2007 - Podělte se o kouzlo Vánoc ("Pass On
2003 - Chihuahua! Spolu na jedné vlně! The Christmas Spirit")
("Chihuahua! Together on one wave!")
2008 - Vánoce s chutí ("Christmas with
2004 - Vždy osvěží ("Always Refreshes") taste")
19

20. Special Arwa
1994 - Všechny jsou teď Jo-Jo ("All of them Ayataka
are Yo-yo")
Aybal-Kin
1996 - Celosvětový Olympijský partner
("World partner of the Olympics") Bacardi Mixers *
1997 - Překvapení pod každým víčkem Bacardi Premium Mixers *
"(Surprise under every cap")
Bankia
1999 - Osvěž se a vyhraj! ("Refresh yourself
and win!") Barbican
2002 - 2003 Osvěž se na Ex! ("Refresh
Barq's
yourself in one shot”)
COCA COLA product list Barrilitos
Agua de Taxco Battery
Ali Bbaeonal Su
Almdudler Bebere
Alpina Benedictino
Ambasa Beverly
Ameyal Bevi
Amorino Bibo
Andina Bimbo
Andina Frut Bimbo Break
Andina Nectar Birds Nest
Apollinaris Bistra
Aquabona Bistrone
Aquapure Bitter Rosso
Aquarius Bjare
Aquarius Spring! BlackFire
Aquavalue BlaK
20

21. Boga Caprice
Bonaqua/BonaQa Carioca
Bong Pyoung Carlsberg
Botaniq 1QQ Carlsberg Onside Sport
Botany Carlysle Farm
BPM Cascal
Brazzi Cepita
Bright And Early Cham
Brisa Chaon
Brisa Gas Chaqwa
Brisa Spa Charrua
Bu Chaudfontaine
burn Cheers
Buyulu Bohca cherry Coke
caffeine free Barq's Chinotto
caffeine free Coca-Cola Chinotto Light
caffeine free Coke light/Diet Coke Chippewa
caffeine free Diet Coke Chivalry
Calpis Ciel
Calypso Citra
Campbells Club
Canada Dry Coca-Cola
Cannings Coca-Cola Freestyle
Cappy Coca-Cola light
Cappy Pulpy Coca-Cola Zero
21

22. Coco Palm diet Almdudler
Cocoteen diet Andina Frut/Andina Frut Light
Combi diet Andina Nectar/Andina Nectar Lt
Country Club diet Barq's
Creamy diet Canada Dry
Cresta Diet cherry Coke
Cristal Diet Coke
Crush Diet Coke/Coca-Cola light
Crushed Diet Coke/Coca-Cola light with Lemon
Crusta Diet Coke/Coca-Cola light with Lime
Crystal Diet Coke with Lime
Cumberland Gap diet Crush
DA diet Dr Pepper
Damla diet Fanta
Damla Minera diet Inca Kola
DANNON * diet Kia Ora
DASANI diet Kinley CSD
Del Prado diet Lift
Del Valle diet Lilt
Del Valle Frut diet Mello Yello/Mello Yello Zero
Del Valle Kapo diet Mezzo Mix
Del Valle Mais diet Nestea - Nestea light
Del Valle Mais Light Diet NESTEA *
Delaware Punch diet Oasis
diet A&W diet Quatro/Quatro light
22

23. diet Schweppes Far Coast
diet Sport Felicia
diet Tai Finley
diet Vanilla Coke Fioravanti
Disney Xtreme Coolers Five Alive
Do You Have Flavor Rage
Dobriy Florida 7
Dogadan Fonte Ijui
Dogadan Plus Frazer & Neave
Dorna Fresca
D'Oro Fresca One
Dr. Pepper Frescolita
Dr Pepper Freskyta
E2 Frestea
Eight O Clock Friolin
Eight O Clock Funchum Frisco
Eight O Clock ImmunoActive Frugos
Epika Fruitia
Escuis Fruitopia
Estrella Azul Fruktime
Eva Frutier
Evian Frutsi
Excellade FUZE
Fakher FUZE TEA
Fanta Georgia
23

24. Georgia Gold Hani
glacéau smartwater Hatidar
glacéau vitaminwater Hawai
glacéau vitaminwater 10 Healthworks
glacéau vitaminwater zero Heppinger
glacéau vitaminwater Hi-C
glacéau vitaminwater zero Hi Spot
Gladiator Hit
Gold Peak Honest
Gold Spot Honest Tea
Golden Crush Hot Point
Golden Drop Huang
Good Morning I Lohas
Goombay Ice Dew
Goongbi Ice Dew 3+
Goongbi Momegeoun Ice Tea Leao
Gosohan Illy *
Gosohan Achim Inca Kola
Goulburn Valley Innocent
Goulburn Valley Dairy Izvorul Alb
Guarana Jesus Java Monster
Guarapan Jaz Cola
Gwailchon Jericho
H2OK Jet Tonic
Hajime Jolly Juice
24

25. Joy Kuli
Joya La Jolla
Juan Valdez La Vuelta
Just Juice Lacti Deli
Kamjiki Lanitis
Kani Lanitis Extra
Kapo Lanitis Fun
Karadameguricha Leao Green Tea
Keri Leao Guarana Power
Keunjib Sikhye Less is More
Kia Ora Lezz
Kildevaeld Lift
Kilimanjaro Lift Plus
Kin Lilia
Kist Lilt
Kiwi Blue Limca
Kochakaden Limelite
Kola Inglesa Limonade
Krest Linnuse
Kristal Lion
Kropla Beskidu Maaza
Krushka & Bochka Mado
Krystal Magdalenen Brunnen
Kuat Magic Summer
Kuat Light Malvern
25

26. Manantial Minute Maid Soft Drink
Marocha Mireille
Master Chill Momegeoun
Master Pour Mone
Matte Leao Monster
Matusov Pramen Mori No Mizudayori
Mazoe Mother
McCafe Moya Semya
McFruit Pibb Xtra
Mello Multivita
Mello Yello Mundet
Melonec Nada
Mer Nagomi
Mezzo Mix Nalu
Miami Namthip Water
Mickey Mouse Naturaqua
Migoro-Nomigoro Natures Own
Mineragua NESTEA *
Minute Maid NESTEA COOL *
Minute Maid 10 Score V Nestea Vitao
Minute Maid Enhanced Nestle
Minute Maid Juices To Go Nevada
Minute Maid Nutri Boost Neverfail
Minute Maid Pulpy Next
Minute Maid Schorle Nico Biotime
26

27. Nordic Mist POWERADE
Northern Neck POWERADE ENERGY
NOS POWERADE LIGHT
Oasis POWERADE PLAY
Odwalla POWERADE ZERO
Olimpija Powerplay
Olo Olo Premio
Orchy Presta Light
Pampa Prisco
Pandori Private LabelGreenwood
Peace Private LabelKipa
Pearona Private LabelKipapazar
Peats Ridge Private LabelMigros
Pepe Rico Pulp
Peranec Pump
Pibb Pumped
Piko Pura Sol
Piko Pulpy Pyungchangsoo
Pilskalna Qoo
Play Quatro
Poiana Negri Quwat Jabal
PoljakPoljak Ramlosa
Poms Rani
Pop Real
Portello Real Gold
27

28. Real Leaf Shandy
Real Leaf Frutcy Shangri-La
Red Flash Sidral
Relentless Sidral Light
Rich Sierra Azul
Rio! Simba
Ripe N Ready Simply Orange
Riwa Smart
Roemerquelle Sobo
Rosa Sodenthaler
Roses Sokenbicha
Royal Tru Solaria
Safia Solo
Samurai Sonfil
San Luis Southern Sun
Sarsi Sparkle
Saryusaisai Sparletta
Schurwald Sparletta Iron Brew
Schuss Splash
Schweppes Sport
Schweppes Abbey Well Spring Water
Seagram's * Sprite
Sensation Sprite 3-G
Sensun Sprite Flavors
Senzao Sprite Remix
28

29. Sprite Zero - diet Sprite Toppur
Sprite Zero/diet Sprite/Sprite light Tops
Spur Toscal
Squirt Tropi
Stoney Ginger Beer Tropi Frut
Su Voce Tropical
Sunfill Tuborg
Sunny-10 Tuborg Light
Svali Ultra
Sveva Urbacher
TaB Urge
Tab X-Tra Valle Frut
Tai Valle Pulpy
Taiyo no Mate Cha Valpre
Ten Ren Valser
The Coca-Cola Company Valser Viva
The Spirit of Georgia Vanilla Coke
Thextons Vaquita
This Water VAULT
Thums Up Vegitabeta
Tian Yu Di Victoria
Tiky Vio
Toka Vita Slim
Top Vital
Topo Chico Vital O
29

30. Vittalev
Viva
Wildberry
Wilkins
World Of Coca-Cola
Worx Energy
Yangguang
Yangguang Juicy T
Yarylo Kvass
Yasly Sad
Yo Conozco a Hugo
Yoli
Youki
Yuan Ye
Yuan Ye Frutcy
Zico
Logos evolution of both brands
30