1. A PRESENTATION ON By ARUN FRANCO
ROLL NO – 09
MBA (FT)
9

7. 1892
Asa Candler, who
began to acquire
The Coca-Cola
Company in 1888,
finalizes the purchase
and incorporates
The Coca-Cola
Company as a Georgia
Corporation.
An advertising budget
of $11,000
is authorized.

17. VISION
• People: Be a great place to work where people are inspired to be the best they
can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that
anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we
create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and
support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities
• Productivity: Be a highly effective, lean and fast-moving organization.

18. MISSION
• To refresh the world in body, mind and spirit
• To inspire moments of optimism through our brands and our actions
• To create value and make a difference everywhere we engage.
VALUES
• Leadership: The courage to shape a better future
• Collaboration: Leverage collective genius
• Integrity: Be real
• Accountability: If it is to be, it's up to me
• Passion: Committed in heart and mind
• Diversity: As inclusive as our brands
• Quality: What we do, we do well

19. Board of Directors
Left to right: Calvin Darden, Curtis R. Welling, Andrea Saia,
Orrin H. Ingram II, Phoebe A. Wood, John F. Brock, Jan
Bennink, Garry Watts, L. Phillip Humann, Véronique Morali,
Suzanne B. Labarge, Thomas H. Johnson

20. John F. Brock
(United States)
Chairman and Chief
Executive Officer
Coca-Cola
Enterprises, Inc.
Atul Singh is the
President, Asia
Group, The Coca-
Cola Company .

21. President- Venkatesh Kini
Coca-Cola India and South West Asia

23. PRODUCT LINE AND PRODUCT MIX
Coca-Cola serves over 500 brand over 200 countries in it there is more than 3500+
beverages some world fames brands are given here.
AERATED
BEVERAGES
ENERGY
DRINKS
BOTTLED
WATER
TEA & COFFEE
PRODUCTS
FRUIT BASED
BEVERAGES
Ades (ina)
Kinley
Bonaqua
Cristal(m)
Dasani(b)
Ice dew(chi b)
Kiwi blue
Malvern
water (scw)
SPORTS
DRINKS
Aquarius
PowerAde
VENDING
MACHINES
CANNED
SOUP
J.V &
CO-BRAND
PRODUCTS
Bacardi
mixers
Nestea
BistroneGeorgiaBibo
Cappy
Five alive
Mazza
Amita (Ger.)
Minute Maid
Cappy
Lift (US)
Oasis (UK)
Coca cola
Diet coke
Thums up
Sprite
Fanta
Limca
Kinley
Schweppes
Seagram’s
Burn
Buzz
Mother(Aus.)
Real gold(Jap)
Rockstar
Samurai(Vet)
Scorpion(Jap)
Enviga(US)
Refresh tea
Far coast(Can)
Saryusaisai(Jap)
Georgia
Gold Peak tea(US)

24. • The Coca-Coca Company re-entered India through its wholly owned
subsidiary, Coca-Cola India Private Limited and re-launched Coca-
Cola in 1993.
• Company grew rapidly through a model that supports bottling
operations.
• There are over 7000 distributors and more than 2.2 million retailers
in India.
• The brands selling in India includes Coca-Cola, Fanta Orange,
Limca, Sprite, Thums Up, Burn, Kinley, Mazza, Minute maid
products, and the Georgia Gold range of teas and coffee and Vitingo
( a beverage fortified with micro nutrients.)
COMPANY HISTORY

25. PRODUCT LINE AND PRODUCT MIX
AERATED
BEVERAGES
ENERGY
DRINK
BOTTLED
WATER
TEA &
COFFEE
PRODUCTS
VENDING
MACHINES
FRUIT
BASED
BEVERAGES
Coca cola
Diet coke
Thums up
Sprite
Fanta
Limca
Kinley
Schweppes
Burn Kinley
Mazza
Minute Maid
Georgia Gold
Georgia products
Georgia Vending
Solutions

49. coca cola
17%
thums up
36%
limca
11%
sprite
10%
kinley
11%
others
15%
Sales Percentage of each products in India in overall sales

50. COMPETITORS

51. Competitors Analysis
• Competitors: PepsiCo, Parle Agro Products, Dabur India
Ltd.
• Pepsi gives tough fight with almost similar investment,
advertisement, Strategies and Products
• Parle and Dabur resurges with refreshing drinks as
Appy Fizz, Frooti, LMN, Saint juice, Bailley, Café Cuba
and Real, Real Activ, Lemoneez respectively.
• PepsiCo also has a snack product line including Lays,
Cheetos and Quaker OAT’s
• PepsiCo provide carbonated drinks, Fruit Drinks and
Packaged Drinking Water like Pepsi, Mountain Dew,
Gatorade, Tropicana, 7up, Lipton Teas, Mirinda,
Aquafina, Lays etc. .

52. 60%
35%
5%
coca cola pepsi.co others

53. - Strong brand image
- Financially stable
-Strong distribution channel
-Heavy promotional
activities
-70% revenue-outside USA
STRENGTHS
WEAKNESS
-Health care issues.
-Product offering restricted to
beverages
-Inability to launch new
product.

54. THREATS
- Changing consumers
preference
-legal issues
-competition (Pepsi)
-Large number of substitutes
- Increased prices of raw
materials
OPPORTUNITIES
- Large domestic market
-Export potential
-- Alliances and Merges

55. Advertisement Strategies
• Coca-Cola’s advertisement has significantly influenced
american Culture.
• Coca-Cola has been always using innovative ways to sell their
products and frequently been credited for inventing modern
images.
• They are one among the pioneers in advertisement marketing.
• Coca-Cola relied on images of smartly dressed young women
to sell its beverages from 1895. The first to feature was the
young Bostonian actress Hilda Clark as its spoke woman.
• Coca-Cola is also famous for its Logo and Slogans used for its
advertisement.

58. Some famous slogans by Coca-Cola
• Delicious and Refreshing
• A Delightful Summer or Winter Beverage.
• The Most Refreshing Drink in the World.
• The Great National Drink at the Great National Game.
• Enjoy a Glass of Liquid Laughter
• Good to the last drop.
• The pause that refreshes.
• Coca-Cola makes good things taste better.
• Sign of good taste.
• Coke adds life.
• Have a coke and a smile.
• Open happiness.

59. I’d Like to Buy the World a
Coke, 1971
“Mean” Joe Greene, 1979
Northern Lights, 1993

60. 125 years and we are just
getting started.
THANK YOU