Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Coca-Cola Presentation (Adobe After Effects & Apple Keynote)Eric Spencer
Coca-Cola Presentation created with Adobe After Effects & Apple Keynote.
View Presentation on YouTube with the After Effects video:
http://www.youtube.com/watch?v=YIkveNEiE8s - ENTIRE QUICKTIME PRESENTATION
http://www.youtube.com/watch?v=iahzlaO5shI - AFTER EFFECTS PORTION OF PRESENTATION
This is a document having a brief introduction of the Coca Cola Company....In fact really short.
Prepared by MAkhdoom Ali Fareed
for COMSATS University Lahore, Pakistan
Management Sciences Department.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Coca-Cola Presentation (Adobe After Effects & Apple Keynote)Eric Spencer
Coca-Cola Presentation created with Adobe After Effects & Apple Keynote.
View Presentation on YouTube with the After Effects video:
http://www.youtube.com/watch?v=YIkveNEiE8s - ENTIRE QUICKTIME PRESENTATION
http://www.youtube.com/watch?v=iahzlaO5shI - AFTER EFFECTS PORTION OF PRESENTATION
This is a document having a brief introduction of the Coca Cola Company....In fact really short.
Prepared by MAkhdoom Ali Fareed
for COMSATS University Lahore, Pakistan
Management Sciences Department.
Marketing Strategies of Coca-Cola India | MBAtiousaneesh p
Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India.But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable.
Coca-Cola got the permission to enter the country with a 100 per cent unit in India. On September 22, 1993, the company bought out the Parle brands. As an entry strategy, Coca-Cola India took over Parle Foods. With a fine and detailed distribution network in place, Coke was now ready to take on archrival over a period of time, Coca-Cola India also bought certain bottling units that earlier belonged to Parle or individual distributors.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Contents:
Company overview,
Mission, Vision & values,
Swot analysis of coca cola,
Business strategy,
Logistics,
Market share of coca cola,
Coca Cola entry into India,
Problems in India,
Changes required in strategy,
Recommendations.
Coca-Cola - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Coca-Cola containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
Contents:
Company overview,
Mission, Vision & values,
Swot analysis of coca cola,
Business strategy,
Logistics,
Market share of coca cola,
Coca Cola entry into India,
Problems in India,
Changes required in strategy,
Recommendations.
THE GROWTH ANALYSIS OF UNIFIED PAYMENTS INTERFACE (UPI) IN INDIA.docxVARUN KESAVAN
Interoperability among “payment systems in India has facilitated unparalleled ease of transactions while robust customer protection measures have made India’s retail payment system one of the safest in the world.
Unified Payments Interface (UPI) is a mobile-based, 365x24x7 ‘fast payment’ system launched in August 2016 which allows users to send and receive money instantly using a Virtual Payment Address (VPA) set by the user itself. The unique feature of VPA-based transaction is that it obviates the need for sharing account or bank details to the remitter. It supports person-to-person (P2P) and person-to-merchant (P2M) payments which can be used over a smart phone (app-based) or a feature phone (USSD8-based), and at merchant location/website. It facilitates immediate money transfer through both ‘pull’ and ‘push’ payments.
Non-financial transactions, such as balance enquiry, can also be carried out using UPI. It powers multiple bank accounts into a single mobile application of any participating bank/non-bank Third Party Application Provider (TPAP). Funds can also be transferred through UPI using account number with and IFSC (Indian Financial System Code) of the bank branch. The UPI 2.0 was launched in August 2018, which enabled users to link their Overdraft accounts to UPI VPA. Users are also able to pre-authorise transactions by issuing a mandate for specific merchant for a one-time payment. There’s also an added feature of AutoPay facility for recurring payments.
The framework of UPI comprises NPCI as switching and settlement service provider and banks as Payment System Providers (PSPs) – as issuer banks and beneficiary banks. Additionally, it can also have Third Party Application Providers (TPAP) such as Google Pay. Transactions are carried out through mobile devices with two-factor authentication using device binding and UPI PIN as security. Currently, the per transaction limit is INR 0.2 million.
UPI has attracted participation from a number of FinTech players. As against banks, it is the non-bank players who have made good use of the openness of UPI architecture, which allows any entity’s mobile application to be used for doing UPI transactions. Since its humble beginning in 2016, UPI has become one of the most popular payment products in India. Convenience of remembering and sharing a simple UPI VPA may have added to its popularity”.
On the whole we can observe there is a significant increase in the number of UPI transactions both in terms of volume and in terms of value. Similarly, from 17.86 million transactions in financial year 2016 – 2017 to 22,330.65 million transactions in the year 2021 – 2022 with the CAGR of 228%. Similarly with reference to value of transactions there is a increase in the value of transactions from Rs. 69.47 billion transactions in the year 2016 – 2017 to Rs. 41,036.54 billion transactions in the year 2021 – 2022 with the CAGR of 190%. UPI is going to be a catalyst in the retail payments sector in India.
WILL ROBOTS REDUCE OR INCREASE HUMAN EMPLOYMENT OPPORTUNITIES?VARUN KESAVAN
According to Binus Square Student Committee, Technology is disrupting the economy at many levels, and many worry about losing their jobs to automation. The truth is that this isn’t anything new—we’ve been through this already with the Industrial Revolution.
Back then, employees also thought there would be no room for humans at work. Machines were taking over, and their jobs were less valuable every day. But humans are still part of the equation; machines didn’t replace us—we use them to make our jobs more productive.
Today, we can expect a significant change in the way we handle our work, and we’ll probably have to learn new skills to future-proof our lives. The only difference between the previous industrial revolutions and today’s robotics revolution is the speed at which it is taking place.
According to a recent Oxford study, there will be 14 million robots in China’s workforce within the next 11 years. Artificial Intelligence, machine learning and robotics are accelerating the pace of automation in the workspace. However, there will always be jobs for humans. Now, let’s explore whether robots will reduce human employment or not.
GLOBAL TOURISM SECTOR TO SUFFER $1.2 TRILLION DUE TO COVID-19 PANDEMICVARUN KESAVAN
Global tourism sector is set to lose at least $1.2 trillion due to the spread of coronavirus. Let's take a look at the impact.
The world's tourism sector could lose at least $1.2 trillion or 1.5 per cent of the global gross domestic product (GDP), having been on a standstill for nearly four months due to the coronavirus pandemic. The loss could rise to $2.2 trillion or 2.8 per cent of the world's GDP if the break in international tourism lasts for eight months, in line with the expected decline in tourism as projected by the UN World Tourism Organisation.
In the most pessimistic scenario, a 12-month break in international tourism would incur an estimated losses of $3.3 trillion or 4.2 per cent of global GDP. In absolute terms, the world's largest trading economies, USA and China would face the largest declines in GDP, in the moderate scenario.
Negative employment and wage effects would be highest in countries reliant on tourism. The steepest drops are estimated in Thailand (-12 per cent), Jamaica (-11 per cent), and Croatia (-9 per cent).
In the long run, the World Travel & Tourism Council anticipates that the international tourism sector will likely return to pre-pandemic levels within a 19-month period.
THE AFTERMATH EFFECTS OF CORONAVIRUS PANDEMIC ON THE INVESTMENTS IN REAL ESTA...VARUN KESAVAN
The COVID-19 pandemic has affected almost all businesses without exception, as most major economies have had to adopt a national lockdown to tackle the crisis. Indian real estate witnessed 93 per cent drop in private equity investments, in YTD CY'20.
THE JOURNEY BEHIND THE GLORY OF LARGEST ONLINE NEWS PLATFORM DAILYHUNTVARUN KESAVAN
We no longer have to wait for the newspaper to get the latest news, nor do we require to wait till we reach home and switch on the TV to know the breaking news. With mobile phones and fast and cheap internet services, news and information is now much easier to access. An entrepreneur, Virendra Gupta could foresee this situation even before it actually arrived, which led him to acquire Newshunt in 2012, which is currently known as Dailyhunt. Today Dailyhunt procures content from over 1000+ publishers and is getting much popularity as the content is available in 14 Indian regional languages. Lets have a look at the journey of this top Indian startup.
THE PATH BEHIND THE SHINING OF PAYMENTS APP MOBIKWIK VARUN KESAVAN
Using a Mobile Wallet has now turned out to be a habit of many. Easy hassle-free payment and no worries about hunting for change every time you purchase something probably is a major benefit of using a mobile wallet. While today many international players are providing mobile wallet services in India, MobiKwik is one of the pioneer Indian mobile wallet companies, that despite much competition has carved a niche for itself.
THE JOURNEY BEHIND THE GLORY OF ONLINE TRAVEL KING MAKEMY TRIP VARUN KESAVAN
India’s leading online travel company MakeMyTrip.com was founded in the year 2000 by Deep Kalra. Headquartered in Gurugram, Haryana, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets.
As of March 31, 2018, the company has 14 company-owned travel stores in 14 cities, including one in their office in Gurugram, over 30 franchisee-owned travel stores which primarily sell packages in approximately 28 cities, and counters in four major airports in India under their brand. They also have offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
THE JOURNEY BEHIND THE SHINNING OF ONLINE INSURANCE AGGREGATOR POLICYBAZAARVARUN KESAVAN
PolicyBazaar is India’s leading aggregator and marketplace of insurance products. Established in 2008, PolicyBazaar initially just compared the prices of insurance policies and provided insurance related information. Now, PolicyBazaar not only assists customers in buying insurance policies, but also provides assistance for cancellation/renewal of policies and even claim settlement.
PoicyBazaar is the marketplace for all insurance needs. It provides every thing from, life insurance, health insurance, motor insurance and other insurance like travel insurance and group insurance etc. The company offers more than 250 insurance plans and around 50 insurance brands on its platform. T
he platform is designed in a way that the visitors can easily compare the insurance plans and buy plans as per personal insurance needs.
The company is constantly adding new features and technology to make customer experience smoother. PolicyBazaar introduced 'my account' feature some times back. Through PolicyBazaar's 'My Account' feature, customers can easily download a policy, raise a ticket, ask for clarification and upgrade policies. The company introduced self inspection video feature for revival of lapsed motor insurance.
PolicyBazaar also adopted Amazon Polly and developed in-house AI chatbot - PBee to improve customer satisfaction.
In 2015, PolicyBazaar app was launched. The app is available for android and iOS platform. A customer can not only search, compare and buy insurance through the PolicyBazaar app, but there are also interesting features like hospital locator, garage locator, insurance premium calculator, instant renewal of insurance policies, claim assistance and more.
THE ROAD BEHIND THE GLORY OF GROCERY GIANT GROFERSVARUN KESAVAN
The Gurugram based Indian on-demand online grocery delivery service Grofers was founded in the year 2013. This e-commerce startup platform provides a variety of daily needs products ranging from groceries, bakery items, baby care items and many more to its customers. From the mobile application of Grofers, the customers can buy and order their products at a scheduled time and the Grofers employees deliver these items to the customers. Currently, the company operates in 28 cities in India.
THE RELIANCE JIO WHICH TRANSFORMED THE FACE OF INDIAN TELECOM INDUSTRYVARUN KESAVAN
When Anil Ambani and Mukesh Ambani had a split in the year 2005 it was one of the biggest de-merger in the industry. The dream project of Mukesh Ambani that was Reliance Infocom became a part of Anil Ambani Group. Further Mukesh Ambani went on to acquire the company Infotel Broadband Services Limited which was the only successful bidder across India for the 4G network.
That is when Mukesh Ambani’s Reliance Limited started working in establishing a base for high-speed optical fiber 4G network which is much more capable than 4G. The company was named Reliance Jio Infocom Ltd popularly known as Jio today. Jio was the first network to provide 4G LTE services and VoLTE services.
Jio launched this service on 5th September 2016 for all the users and also launched its smartphone series with the name LYF. Reliance Jio Infocom Ltd (RJIL) focused on high-speed data instead of voice and SMS. On its launch, the company announced data plans with 1GB 4G data per day in the market where mostly all popular telecom providers offered 1GB data per month.
This was a game-changer by RJIL in the price-sensitive market of India as the prices before that revolved around Rs.250-300 for 1 GB 4G data which went down to Rs. 5 per GB during the initial days. With such amusing plans gradually Jio also offered free voice calling and free 100 SMS per day for all its Prime members.
THE NOTABLE CONTRIBUTIONS MADE BY CORPORATE GIANTS DURING THE OUTBREAK OF THI...VARUN KESAVAN
Tata Trusts and Tata Sons have combined committed Rs 1,500 crore towards coronavirus relief work. Chairman of Tata Trusts, Ratan Tata committed Rs 500 crore towards manufacturing of personal protective equipment, respiratory systems, testing kits and setting up modular treatment facilities and training of health workers. Following which, Tata Sons announced an additional Rs 1,000 crore support towards coronavirus fund. This is by far the biggest contribution by a business group in India. Out of the total fund, Rs 500 crore has been contributed towards PM-CARES fund.
Philanthropist Azim Premji's companies Wipro Ltd, Wipro Enterprises Ltd and Azim Premji Foundation, have together committed Rs 1,125 crore. Of the Rs 1,125 crore, Wipro Ltd's commitment is Rs 100 crore, Wipro Enterprises Ltd's is Rs 25 crore, and that of the Azim Premji Foundation is Rs 1,000 crore. These sums are in addition to the annual CSR activities of Wipro, and the usual philanthropic spends of the Azim Premji Foundation.
Mukesh Ambani-led Reliance Industries (RIL) has donated Rs 510 crore to the coronavirus relief work. This includes contribution of Rs 500 crore to the PM-CARES Fund and Rs. 5 crore each to the Chief Minister's Relief Fund of Maharashtra and Gujarat. RIL has also setup a 100-bed centre for COVID-19 patients at a hospital in Mumbai.
THE ATTRIBUTES BEHIND THE GLORY OF DELIVERY KING SWIGGYVARUN KESAVAN
INTRODUCTION
Swiggy is a food delivery application. It allows the users to access their application from Android, IOS, and website, to order food from nearby restaurants, delivering at an estimated time of 30 minutes at the doorstep. They partner with restaurants, have delivery services, and provide ratings that help the customer in picking eateries accordingly. At the time delivery of an order, a customer is entitled to give feedback, rate the food and the delivery services, which help the application, give the customer the best experience by gathering all data.
The company recently started with the tagline, ‘No order too small’, that is no minimum order for delivery, and faster delivery became the USP of the company. The company’s target audience is people who use smartphones regularly, 18-35 demographic. The tagline of Swiggy is, ‘Swiggy karo, phir jo chahe karo!’ which appears in the advertisements of Swiggy.
THE INCEPTION OF SWIGGY
In the year 2013, Sriharsha and Nandan came together to build a product that would connect courier companies across the country, called Bundl. Bundl was not such a huge success and these two co-founders wanted to focus on the food industry. They met Rahul who helped build the software. Hence, Swiggy was born in August 2014.
When Swiggy came to the market, the food delivery sector already had applications like Foodpanda, Tinyowl, and Ola Café. Foodpanda and Tinyowl were later acquired by Ola Cabs and Zomato respectively and Ola café later got closed. While all these companies were struggling, Swiggy already had around 100 restaurants on board, with around 70,000 orders monthly. They also received a cheque of $2 million from Accel and SAIF Partners in the year 2015. This is how the company began with a kick start.
Swiggy started in the year 2014, as a food delivery app. Eventually, Swiggy expanded in size and is working in 100 cities in India at present. In 2019, Swiggy also started its business in delivering packages to businesses and clients, with the application called, Swiggy Go.
THE INITIAL HI-CUPS FACED BY SWIGGY
Swiggy has both technical and non-technical issues that arise regularly. It is a challenge for Swiggy to calculate an estimate for each order made and making sure it gets delivered at the said time. The app also has a feature of rating for both the delivery services and the food served by restaurants; they gather this data and ensure to give the best experience to the customers.
THE BUSINESS AND REVENUE MODEL OF SWIGGY
The application works on the business model of hyper-local on-demand food delivery. Swiggy gets restaurants as partners that supply food to the customers. It has several delivery partners who aim at delivering food in less than 30 minutes. The revenue collected by Swiggy at the year ending March 2019 was Rs. 1, 128 crore.
THE LIFE SPAN OF DEADLY CORONAVIRUS ON DIFFERENT SURFACESVARUN KESAVAN
Coronavirus which has affected more than 5 lakh people and killed more than 24 thousand across the world till March 27 is spreading fast. The novel virus can spread through infected surfaces and can live between 3 to 72 hours hours on different surfaces such as plastic, metals, cardboard and even air.
As per a study published in New England Journal of Medicine, coronavirus (SARS-CoV-2) can be detected in air upto three hours. A person is more likely to catch the infection from air through an infected person rather than the surfaces that have the virus.
On copper, coronavirus can survive for upto 4 hours. As per the study, no traces of the virus could be seen or measured post the four-hour time-frame. Disinfecting the copper surface from time to time is a precautionary measure that can be used.
Coronavirus can live for a day on cardboard surfaces. As per the study, the virus (SARS-CoV-2) can survive for upto 24 hours on surfaces that are made out of cardboard. However the study also said that replicate data were noticeably "noisier" for cardboard than for other surfaces.
On objects and surfaces made of stainless steel, coronavirus can survive for upto 48 hours. The estimated median half-life of the virus was approximately 5.6 hours on stainless steel. The study published in New England Journal of Medicine notes that no visible virus (SARS-Cov-2) was measured after the 48-hour time period.
Coronavirus can live for upto 3 days on plastic surfaces. The SARS-COV-2 virus was more stable on plastic as compared to other surfaces such as metals and cardboard. The estimated median half-life of the virus was approximately 6.8 hours on plastic surfaces.
THE REPERCUSSIONS OF CORONAVIRUS' ON INDIA'S IMPORTS FROM CHINAVARUN KESAVAN
China's share in India's imports stand at 14 per cent. Since the outbreak of coronavirus trading between the two countries has been affected. India has a high dependency on China for manufacturing inputs. The industries that are impacted the most are:
APIs stand for active pharmaceutical ingredients. Indian companies imported 68 per cent of active pharmaceutical ingredients (API) from China in FY19. Indian pharma companies have said they have stock for 2-3 months, but the situation could worsen post May 2020.
India's electrical machinery and equipment has 40 per cent dependence on imports from China. However this number has reduced from 59.5 per cent in FY18 to 40 per cent in FY19. Although India has increased production of low-end electronic components. Import dependency on China is its major limitation.
Solar cells and modules which absorb sunlight to generate electricity are imported from China. As per a report from HDFC Bank, India's solar industry has 80 per cent dependence on Chinese manufacturers for solar products. As a result projects could be delayed in the next 4-6 months.
Consumer durables are the products that have a long use life such as air conditioners, refrigerators, and other household appliances. Around 45 per cent of consumer durables are imported from China. Currently an inventory for 2-3 months is being maintained by companies but the impact of the virus outbreak could be felt from Mar-Apr 20. Prices of these goods could rise in near future, according to the report.
Automobile sector, which accounts for 7.5 per cent of India's GDP and a massive 49 per cent of the manufacturing GDP, is already facing slowdown. The coronavirus lockdown has made the situation worse for the auto sector as 10 to 30 per cent of automotive components are supplied from China. If factories do not resume activity in China, it could adversely affect the sector.
Tourism sector comprises a broad chain of services such as tickets and booking, transportation, hotels, food and beverages. Since 2011, tourists from China visiting India were growing at 11% annually. China accounted for 3% of total foreign tourist arrivals in 2019.
HOW CEMENT INDUSTRY CAN BE THE BOOSTER ENGINE FOR INDIA?VARUN KESAVAN
The industry believes that there would be a surge in demand for cement due to requirements of a strong infrastructure framework that the nation endeavours to put in place through its government as well as housing projects
India's cement industry is the second largest in the world, in terms of production, with over 8 per cent (502 million tonnes per annum in 2018) of the global installed capacity and generating employment for over 1 million people. Unfortunately, however, this production does not fully convert into consumption as the demand-supply situation is highly skewed with the latter being significantly higher than the former. With per capita cement consumption at less than 200 kg when the world boasts of an average of 500 kg, can the Indian cement industry be the driver of growth for India?
ROBOTS AND HUMANS: COMBINED CAPABILITY WILL ENABLE BUSINESSES DELIVER UNEXPEC...VARUN KESAVAN
The last few years have seen a significant infusion of robots in various industries. This trend is expected to continue in the next 3-5 years. Almost 1 million robots are expected to be sold for enterprise use in 2020. There are primarily 3 types of robots - industrial, professional services and software robots.
Professional service robots (e.g., those used in healthcare, retail industries) and software robots (e.g., those used in functions such as Finance, HR, Procurement) will comprise a significant portion of these new robot sales. The market for professional services and software robots is growing much faster than that for industrial robots.
As the use of robots, increase in non-manufacturing industries, the companies which are able to combine the uniquely native human capabilities (e.g., inspiration, aspiration, emotion, empathy, imagination) with powerful robot capabilities (e.g., accurate transaction processing) will be able to re-imagine their business processes and deliver better and newer business outcomes for their stakeholders.
THE WAYS IN WHICH GEO -ENGINEERING COULD TRANSFORM THE ENVIRONMENTVARUN KESAVAN
For long, it was dismissed as an idea that was too outlandish. But now, it is slowly becoming acceptable. Today we are in an era of climate emergency. We have to hit global warming with everything we have — and deal with some of the consequences later.
All actions that governments have been planning (and planning, and planning) need to work in the medium to long term. Global warming doesn’t allow us the luxury of time. It is not a problem that will suddenly surface in 2100, the target year for limiting the planet from heating up beyond two degrees Celsius, from the average temperatures of the mid-19th century. It is a here-and-now problem.
If you have any doubts, look at what’s happening in Australia. The raging, uncontrollable forest fire not only took its toll on human lives but wiped out an estimated 480 million animals and birds. It is a big folly to ignore the loss of the faunal.
THE WAYS IN WHICH AUTOMATION REVOLUSIONS THE MANAGEMENT STRATEGYVARUN KESAVAN
Business strategy is being revolutionised by advances in automation technologies and management must follow. Management beliefs and practices must evolve with the new ways of production, distribution and consumption. Businesses are beginning to accept the inevitability of tech-enabled processes and tech-determined choices.
Industry 4.0 is about autonomy of machines. Advances in sensors, communication, computation, robotics, GPS etc have created possibilities of infusing machines with intelligence to automate both work and management. Machines are already collecting and sorting information, and management mostly involves dealing with people and making decisions. As Industry 4.0 evolves, a lot of decision-making will also be transferred to machines. But, it is not clear yet how machines will share ethical and legal responsibility for their actions.
THE SMES IN 2020: B2B PAYMENTS, DATA PRIVACY AMONG MAJOR PROBLEMS TO STAY IN ...VARUN KESAVAN
Several B2B payments and lending companies, over the last one year, emerged with solutions around banking, expense management, accounting/book-keeping, and Accounts Payable/Accounts Receivable (AP/AR) automation.
Slowly, but steadily, businesses are adopting software-as-a-service (SaaS) tools to manage their businesses better and move towards real digitisation away from manual and clunky processes to more elegant and friction-free processes.
Investors have taken notice of this opportunity in the B2B space and have stepped up their investments. A recent report by Venture Intelligence said that B2B fintech has secured $657 million in India so far this year, compared to $617 million by B2C fintech. Keeping this business payments transformation in mind, here are the top five topics that will be in the limelight in 2020:
THE TOP INNOVATIVE ECONOMIES IN THE WORLDVARUN KESAVAN
The World Economic Forum's Global Competitiveness Report for 2019 ranks 141 economies on their innovation capability. The innovation ecosystem is measured with the help of five sub-pillars-commercialization, Interaction, and diversity, administrative requirements, research and development, and entrepreneurial culture. Other important factors like education and the intensity of competitive skills they possess also help determine the country's innovation capabilities.
The dimensions of healthcare quality refer to various attributes or aspects that define the standard of healthcare services. These dimensions are used to evaluate, measure, and improve the quality of care provided to patients. A comprehensive understanding of these dimensions ensures that healthcare systems can address various aspects of patient care effectively and holistically. Dimensions of Healthcare Quality and Performance of care include the following; Appropriateness, Availability, Competence, Continuity, Effectiveness, Efficiency, Efficacy, Prevention, Respect and Care, Safety as well as Timeliness.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
Welcome to Secret Tantric, London’s finest VIP Massage agency. Since we first opened our doors, we have provided the ultimate erotic massage experience to innumerable clients, each one searching for the very best sensual massage in London. We come by this reputation honestly with a dynamic team of the city’s most beautiful masseuses.
Navigating Challenges: Mental Health, Legislation, and the Prison System in B...Guillermo Rivera
This conference will delve into the intricate intersections between mental health, legal frameworks, and the prison system in Bolivia. It aims to provide a comprehensive overview of the current challenges faced by mental health professionals working within the legislative and correctional landscapes. Topics of discussion will include the prevalence and impact of mental health issues among the incarcerated population, the effectiveness of existing mental health policies and legislation, and potential reforms to enhance the mental health support system within prisons.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
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CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETS
1. 1
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN
INTERNATIONAL MARKETS
Varun Kesavan, Research Scholar, Palakkad, Email Id –
varunkesavan@yahoo.com
INTRODUCTION
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S.
Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda
fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it
was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr.
Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the
beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-
selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties,
with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr.
Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta.
In 1894, impressed by the growing demand for Coca-Cola and the desire to make the
beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his
Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling
was made possible just five years later, when in 1899, three enterprising businessmen in
Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three
entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas,
Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide
bottling system.
2. 2
Among the biggest challenges for early bottlers, were imitations of the beverage by
competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at
the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive
bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca-Cola
bottle was so distinctive it could be recognized in the dark and it effectively set the brand
apart from competition. The contoured Coca-Cola bottle was trademarked in 1977. Over the
years, the Coca-Cola bottle has been inspiration for artists across the globe — a sampling of
which can be viewed at the World of Coca-Cola in Atlanta.
The first marketing efforts in Coca-Cola history were executed through coupons promoting
free samples of the beverage. Considered an innovative tactic back in 1887, couponing was
followed by newspaper advertising and the distribution of promotional items bearing the
Coca-Cola script to participating pharmacies.
Fast forward to the 1970s when Coca-Cola’s advertising started to reflect a brand connected
with fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing
“I’d Like to Buy the World a Coke”, or the 1979 “Have a Coke and a Smile” commercial
featuring a young fan giving Pittsburgh Steeler, “Mean Joe Greene”, a refreshing bottle of
Coca-Cola. You can enjoy these and many more advertising campaigns from around the
world in the Perfect Pauses Theater at the World of Coca-Cola.
The 1980s featured such memorable slogans as “Coke is it!”, “Catch the Wave” and “Can’t
Beat the Feeling”. In 1993, Coca-Cola experimented with computer animation, and the
popular “Always Coca-Cola” campaign was launched in a series of ads featuring animated
polar bears. Each animated ad in the “Always Coca-Cola” series took 12 weeks to produce
from beginning to end. The bears were, and still are, a huge hit with consumers because of
their embodiment of characteristics like innocence, mischief and fun. A favourite feature at
the World of Coca-Cola is the ability to have your photo taken with the beloved 7′ tall Coca-
Cola Polar Bear.
3. 3
The Coca-Cola Company (TCCC) is the world’s largest beverage company, refreshing
consumers with more than 500 sparkling and still beverage brands. Globally, TCCC is the
No. 1 provider of sparkling beverages, ready-to-drink coffees, juices and juice drinks. While
we are simply viewed as ‘Coca-Cola’, globally, the Coca-Cola System operates through
multiple local channels; the ‘Coca-Cola System’ is not a single entity from a legal or
managerial perspective.
The Company has the strongest portfolio of brands in the non-alcoholic beverage industry –
now featuring 20 brands that generate more than $1 billion USD in annual retail sales.
About Coca-Cola India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of
healthy, safe, high quality, refreshing beverage options to consumers. Over the last 22
years, ever since its re-entry in 1993, the company has gone on to establish an unmatched
portfolio of beverages; refreshing consumers with its leading beverage brands like Coca-
Cola, Coca-Cola Zero, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid
range of juices, Georgia and Georgia Gold range of hot and cold tea and coffee options,
Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN energy drink.
The Company along with its bottling partners, through a strong network of over 2.6 million
retail outlets, touches the lives of millions of consumers. Its brands are some of the most
preferred and most sold beverages in the country – Thums Up and Sprite – being the top
selling sparkling beverages. The Coca-Cola system in India has already invested USD 2
Billion till 2011, since its re-entry into India. The company will be investing another USD 5
Billion till the year 2020. The Coca-Cola system in India directly employs over 25,000 people
including those on contract. The system has created indirect employment for more than 1,
50,000 people in related industries through its vast procurement, supply and distribution
system. We strive to ensure that our work environment is safe and inclusive and that there
are plentiful opportunities for our people in India and across the world.
4. 4
With an enduring commitment to building sustainable communities, our Company is focused
on initiatives that reduce our environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and contribute to the development of
the communities where we operate. Some its Company’s flagship community development
programs include the “Support My School” program, the “Parivartan” retailer training
program, women empowerment program as a part of the global 5BY20 campaign etc. To
know more about our sustainability initiatives click here.
TCCC re-entered the Indian markets post the economic liberalization of 1991 and
established Coca-Cola India Private Limited (CCIPL) as its wholly-owned subsidiary in 1992.
Entities comprising the Coca-Cola System in India are presented below.
In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola
Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and
beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely,
Hindustan Coca-Cola Beverages Pvt Ltd; thirteen licensed bottling partners of The Coca-
Cola Company, who are authorized to prepare, package, sell and distribute beverages under
certain specified trademarks of The Coca-Cola Company; and an extensive distribution
5. 5
system comprising of our customers, distributors and retailers. Coca-Cola India Private
Limited sells concentrate and beverage bases to authorized bottlers who are authorized to
use these to produce our portfolio of beverages. These authorized bottlers independently
develop local markets and distribute beverages to grocers, small retailers, supermarkets,
restaurants and numerous other businesses. In turn, these customers make our beverages
available to consumers across India.
PRODUCTS LISTS AND DESCRIPTIONS
1. Coca-Cola
In India, Coca-Cola was the leading soft-drink till 1977 when the government policies
necessitated its departure. Coca-Cola made its return to the country in 1993 and
made significant investments to ensure that the beverage is available to more and
more people, even in the remote and inaccessible parts of the nation.
2. Diet Coke
Diet Coke, also known as Coca-Cola light in some markets, is a sugar free soft drink.
It was first introduced in the United States on August 9, 1982, as the first new brand
since 1886 to use the Coca-Cola Trademark. Today, Diet Coke/Coca-Cola light is
one of the largest and most successful brands of The Coca-Cola Company, available
in more than 150 markets around the world.
6. 6
3. Coca-Cola Zero
Coca-Cola Zero is one of The Coca-Cola Company's most successful and significant
innovations. It offers the same ‘Great Coke Taste, with Zero Sugar’. Launched in
2005 in America, Coca-Cola Zero is now available in 150 countries including India.
Coca-Cola Zero is one of the 20 billion dollar brands of The Coca-Cola Company in
revenue terms and is one of the fastest to this milestone.
4. Thums Up
TODAY IT IS ONE OF THE LARGEST SELLING SOFT DRINK BRAND IN INDIA.
Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company
in 1993
5. Sprite
SPRITE A 'CLEAR LIME' DRINK
Since its launch is 1999, Sprite has not only established itself as a brand which
successfully boasts it's 'cut-thru' perspective with an authentic, edgy, irreverent,
urban and straight forward style, but has also achieved status of an undisputed youth
'badge' brand. Today Sprite is one of the top two sparkling soft drinks in the country.
7. 7
6. FANTA
FANTA THE 'ORANGE' DRINK
Fanta entered the Indian market in the year 1993. Perceived as a fun youth brand,
Fanta stands for its vibrant colour, tempting taste and tingling bubbles that not just
uplifts feelings but also helps free spirit thus encouraging one to indulge in the
moment.
7. Limca
LIMCA'S FRESHNESS IS LIKE NO OTHER- 'LIME N LEMONI'
Born in 1971, Limca has remained unchallenged as the No.1 Sparkling Drink in the
Cloudy lemon Segment. The success formula is the sharp fizz and lemoni bite
combined with the single minded proposition of the brand as the provider of
"Freshness".
8. Maaza
MAAZA THE WHOLESOME FAMILY FUN
Introduced in 1970s, Maaza has today come to symbolize the very spirit of mangoes.
Universally loved for its taste, colour, thickness and wholesome properties, Maaza is
the mango lover's first choice.
8. 8
9. Maaza Milky Delite
Maaza Milky Delite is the latest innovation by Coca-Cola India developed specifically
for the Indian palette at the company’s R&D center in Gurgaon. It adds to Coca-Cola
India’s existing product portfolio which has a suite of “Made in India, Made for
India” offerings. Maaza Milky Delite is made of juicy mangoes combined with
delicious richness of milk solids. The product seeks to expand Maaza’s range of
mango offerings and provide more choice to the mango lover with new and unique
ways of enjoying their favourite fruit.
10. Minute Maid Pulpy Orange
Minute Maid – one of the world's largest juice and juice drink brands. The history of
the Minute Maid brand goes as far back as 1945 when the Florida Food Cooperation
developed orange juice powder. They branded it Minute Maid, a name connoting the
convenience and the ease of preparation (in a minute).
11. Minute Maid Guava
The launch happened in April 2013 in Delhi, Punjab, and UP & Kolkata.
9. 9
12. Minute Maid Mango
Launched in 2012 across India.
13. Minute Maid Mixed Fruit
Launched in the East in 2010 and scaled up in 2011 across the country.
14. Kinley Water
Kinley water comes with the assurance of safety from The Coca-Cola Company.
That is why we introduced Kinley with reverse –osmosis along with the latest
technology to ensure purity of our product. Because we believe that right to pure,
safe drinking water is fundamental.
15. Kinley Soda
Launched in 2002 Kinley soda today is no.1 national Soda brand.
16. Georgia Gold
Introduced in 2004, the GEORGIA range of tea and coffee beverages is the perfect
solution for your office and restaurant needs.
We provide you with an entire range of hot fresh brew coffee, hot premixed flavoured
tea, coffee, iced tea and cold coffee.
10. 10
17. Schweppes Ginger Ale
Schweppes was launched in India in 1999 after the international takeover of the
brand from Cadbury Schweppes. Ginger Ale is a bubbly and refreshing drink. Its
distinctive taste compliments and adds great flavour to all mock tails. It can also be
enjoyed on the rocks, as a standalone drink.
18. Schweppes Soda Water
Schweppes was launched in India in 1999 after the international takeover of the
brand from Cadbury Schweppes. Schweppes Soda Water is a crisp and refreshing
mixer.
19. Schweppes Tonic Water
Schweppes was launched in India in 1999 after the international takeover of the
brand from Cadbury Schweppes. Schweppes Tonic is an Iconic drink that dates back
to the 1870's.
11. 11
The harmful effects of coca – cola
First brewed by Dr. John Stith Pemberton in 1886, Coca-Cola has grown into the
world's best-selling soda brand. According to trade publication "Beverage Digest,"
Coca-Cola held a 17 percent share of the U.S. soda market in 2009, selling nearly
1.6 billion cases. For all its successes, Coca-Cola has been singled out on numerous
occasions for its negative health effects.
1. Sperm Count
The possibility of spermicidal effects of Coca-Cola was first reported in 1985 in the
New England Journal of Medicine. Two years later, researchers at Veterans General
Hospital in the Republic of China found that while Coca-Cola did reduce sperm
motility, it did not have a marked effect. In March 2010, Reuters reported the results
of a Danish study showing that men who drank 32 ounces or more of Coca-Cola
daily could reduce their sperm count by nearly 30 percent. The researchers believed
that overall nutrition played a role as non-cola drinkers tend to eat more fresh fruits
and vegetables, consume less caffeine and have an overall healthier lifestyle.
2. Stomach Acid
Coca-Cola is one of the most acidic beverages on the market. An interview with Dr.
James McKay, formerly of the Naval Medical Research Institute, found that colas are
closest in pH level to vinegar--between 2.0 and 3.4, according to the Food and Drug
Administration. A 2006 study published in the journal Inflammopharmacology
12. 12
showed that rats fed Coca-Cola exhibited an increased secretion of stomach
enzymes used to balance pH.
3. Caffeine
A 12-ounce service of Coca-Cola contains 64 mg of caffeine, according to
"Neuroscience for Kids," the website of a University of Washington professor, Dr.
Erik Chudler's. Dr. Chudler writes that caffeine takes effect when absorbed into the
bloodstream by the stomach and small intestine, which can happen between 15 and
60 minutes after consumption. While many people rely on caffeine to keep them
alert, caffeine can be dangerous as it constricts arteries and veins and boosts heart
rates.
4. Sugar
Doctors and nutritional experts caution against consuming large amounts of soft
drinks because of their high sugar levels. A 12-ounce serving of Coca-Cola contains
39 grams of sugar, or 13 percent of the Food and Drug Administration's
recommended daily allowance. Writer Wade Meredith traced the path of a Coca-
Cola after it is consumed. Within the first 20 minutes, the body synthesizes the
equivalent of 10 teaspoons of sugar, causing a blood sugar spike and massive
insulin secretion by the pancreas. Within 60 minutes of drinking the soda, the sugar
and insulin have passed through the digestive system. This generally leads to a
"crash," or decline in stamina, as the sugar has been quickly absorbed and burned
by the body for energy.
13. 13
5. Kidney Failures: The sweet sugar is definitely not the reason for a failing kidney
but the artificial sweeteners are. Hence consuming Diet versions of Coca Cola or
Pepsi have proved to produce more impairment than the sweet versions.
6. Metabolism Level Decreases: A glass of warm water can speed up you
metabolic rate but may taste awful after a workout session. A can of Coke can
surely be tasty but it really decreases the metabolism and helps in destroying the
fat burning enzymes in no time. Thus a can of either Diet Coke or simple Coca
Cola after a rigorous workout or busy day is strictly not advisable.
7. Obesity and Diabetes: Obesity was never a major problem when Coca Cola or
similar products were not introduced. But with an advent of these products, a
major portion of the population is turning obese which includes children and
teenagers.
Obesity is the root of diseases that affect heart, lungs, and kidney. Researchers
have also been proving that obesity may be a cause to trigger cancer cells.
Similarly, patients with diabetes must never touch beverages like Coke or Pepsi
since it increases level of sugar in blood by twofold. Non-diabetic persons should
avoid these drinks in order to keep diabetes away.
14. 14
8. Teeth and Bone Damage: The pH level of Coke or Pepsi is 3.2 which are quite
high. This pH level decides the acidic nature of a liquid. Hence these beverages are
acidic in nature and can dissolve bones and enamels very quickly.
9. Reproduction problems: A research has shown that the cans of Coke or Pepsi
are coated with such chemicals that may lead to reproduction problems with regular
consumption.
1. 10 minutes after drinking Coca-Cola (0.25)
You have just consumed 10 tsp of sugar. But you will not throw up because of the
phosphoric acid which lowers the sweet taste.
2. 20 minutes after drinking Coca-Cola (0.25)
The amount of sugar in the blood increases suddenly and causes insulin explosion.
Our liver reacts by turning blood sugar in fat (in this moment the liver is too busy).
15. 15
3. 40 minutes after drinking Coca-Cola (0.25)
Caffeine consumed through Coca-Cola is completely absorbed. Eye pupils grow,
blood pressure increases, and as a result the liver pumps even more sugar in the
blood stream. Adenosine receptors (found in the brain) are blocked and we do not
feel dizzy.
4. 45 minutes after drinking Coca-Cola (0.25)
Body increases dopamine production, which stimulates joy center in brain. Heroin
has the same effect.
5. 1 hour after drinking Coca-Cola (0.25)
Phosphoric acid reacts with calcium, magnesium and zinc in colon, causing
additional explosion in metabolism. Large amounts of sugar and artificial sweeteners
complicate this condition even more and also increase the release of calcium in
urine.
16. 16
6. More than an hour after drinking Coca-Cola (0.25)
Diuretic effects of caffeine affect our body (increased need of urinating). In this
phase all calcium, magnesium and zinc amounts, meant for our bones and body, as
well as natrium electrolytes, are released from the body.
7. 2 hours after drinking Coca-Cola (0.25)
The chaos in our body calms and we start feeling the lack of sugar. In these
moments you are easily irritated and upset. By now you have released all the water
from the Coca-Cola. But this water has previously connected to the most important
substances in our body necessary for our teeth, bones and nerves. This is the main
reason why in this moment your body does not have the minerals necessary for
normal function.
8. Few hours after drinking Coca-Cola (0.25)
The new habit you have created makes the organism feel the lack of caffeine and
need for another dose of Coca-Cola.
17. 17
Aftermath effects of coca cola beverages
1. Dipping of sales figures
2. Losing of brand value, brand loyalty.
3. Sluggish growth.
4. Loss of values like healthfulness, vitality, spirit, ingenuity, youthfulness.
5. Losing of bottling operations, and valuable assets.
6. Cutting of costs.
Questions
1. What are the various challenges present for Coca Cola?
2. Which kind of technology can be adopted for Coca Cola in near future?