Hippos, hashtags, and integrating social media: What you need to know about strategic social media use in Public Relations. Examples from @Swedish, #hcsm, and tips on integrating social media into your organization.
Painless social media for Nanny Agencies v1hadeosun
The document discusses using social media to connect with clients and boost an agency's bottom line. It recommends:
1. Setting goals like engaging top nannies, being a credible source for parents, and increasing brand awareness.
2. Choosing social media tools wisely based on goals and available resources, including Facebook, LinkedIn, Instagram, and YouTube.
3. Connecting with clients on these platforms by sharing content, asking questions, and crowdsourcing ideas from nannies and caregivers.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
Social Media Brown Bag Lunch presentationSusie Cambria
Social media is here to stay. But that doesn't mean you need to have a presence on every platform. There will be a brief presentation and then Q & A about challenges, opportunities, social media tools, and more!
Wednesday, July 29, Noon - 1:30 pm, Department of Employment Services, 4058 Minnesota Ave NE
4 Steps to Creating a Team to Deliver on Your MissionWild Apricot
If you’re trying to drive impact or increase membership by yourself, it can feel almost impossible — but luckily, you don’t have to do it alone. Many organizations know their staff, members, volunteers, and board members already talk about them on a regular basis. With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. To learn how to ask, train and support your team, please join us for this free webinar. We’ve invited nonprofit marketing expert Nancy Schwartz, of GettingAttention.org, to present on this highly effective but under-used approach.
Other people might want to know this too - Angela Brady (Aston University)CONUL Conference
The document describes changes made to improve an academic library's enquiry services. It summarizes:
1) The library previously had an "Enquiry Desk" approach with 22 staff answering questions inconsistently, lacking accountability and ability to gather statistics.
2) They reorganized, creating a new team to handle enquiries, marketing and social media. This team refers in-depth questions to subject specialists and uses various channels to promote services.
3) The new approach aims to pre-empt user needs through data analysis and continuous improvement, led by a small dedicated team.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
Slides from a training session delivered in November 2014 for three CEOs of British International Development charities. The training session emphasised the uniqueness and potential of Twitter, why it is important for CEOs to engage with it, and some case studies and strategies for best use.
Painless social media for Nanny Agencies v1hadeosun
The document discusses using social media to connect with clients and boost an agency's bottom line. It recommends:
1. Setting goals like engaging top nannies, being a credible source for parents, and increasing brand awareness.
2. Choosing social media tools wisely based on goals and available resources, including Facebook, LinkedIn, Instagram, and YouTube.
3. Connecting with clients on these platforms by sharing content, asking questions, and crowdsourcing ideas from nannies and caregivers.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Tweet Success: Social Media Trends and StrategiesVicki Davis
This presentation outlines current trends in social media and my strategy for how I share as a teacher. This "peek behind the curtain" of an active social media blogger and Twitterer with almost 100,000 Twitter followers shows how you can balance a career and use social media on the side by creating a personal social media strategy.
Social Media Brown Bag Lunch presentationSusie Cambria
Social media is here to stay. But that doesn't mean you need to have a presence on every platform. There will be a brief presentation and then Q & A about challenges, opportunities, social media tools, and more!
Wednesday, July 29, Noon - 1:30 pm, Department of Employment Services, 4058 Minnesota Ave NE
4 Steps to Creating a Team to Deliver on Your MissionWild Apricot
If you’re trying to drive impact or increase membership by yourself, it can feel almost impossible — but luckily, you don’t have to do it alone. Many organizations know their staff, members, volunteers, and board members already talk about them on a regular basis. With the right training and motivation, your entire team could be spreading the word about the benefits of membership, helping you attract more new and returning members and increase your impact. To learn how to ask, train and support your team, please join us for this free webinar. We’ve invited nonprofit marketing expert Nancy Schwartz, of GettingAttention.org, to present on this highly effective but under-used approach.
Other people might want to know this too - Angela Brady (Aston University)CONUL Conference
The document describes changes made to improve an academic library's enquiry services. It summarizes:
1) The library previously had an "Enquiry Desk" approach with 22 staff answering questions inconsistently, lacking accountability and ability to gather statistics.
2) They reorganized, creating a new team to handle enquiries, marketing and social media. This team refers in-depth questions to subject specialists and uses various channels to promote services.
3) The new approach aims to pre-empt user needs through data analysis and continuous improvement, led by a small dedicated team.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
Slides from a training session delivered in November 2014 for three CEOs of British International Development charities. The training session emphasised the uniqueness and potential of Twitter, why it is important for CEOs to engage with it, and some case studies and strategies for best use.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses best practices for non-profits to use social media for networking and relationship marketing. It recommends that non-profits become "networked non-profits" that actively engage and listen to networks of people and organizations to reach outcomes. It provides tips for non-profits to start by engaging insiders like staff and boards in social media and to develop socially-engaged staff. It also discusses challenges like boundaries between personal and professional identities on social media and provides strategies for establishing an effective leadership presence on social platforms.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
The document discusses Brett Whistler's relevant experience running a successful healthcare practice through organization, patience, communication, and cooperation. It also discusses having a consistent drive for excellence through research, practice, tools, and mentors. Brett believes Firepole Marketing's quality of helping others leads to helping ourselves through caring, mutual contribution, and collaboration. The document provides support for Brett Whistler's executive assistant application to Danny at Firepole Marketing.
Social Web: Patients are there. Are you?Colleen Young
This document discusses using social media in healthcare. It provides an overview of why healthcare organizations and professionals should use social media, including to inform and educate patients, build relationships, and collaborate. It then discusses where to start with social media, including choosing appropriate platforms like Twitter, blogs, Facebook and LinkedIn. It also covers setting goals, aligning strategy, providing value to audiences, measuring success through key performance indicators, and finding additional resources and support for using social media.
Social Media & HR - The DIY Professional Development ToolSarah Perdana
Find my speaking notes at: http://whippersnapperhr.blogspot.com.au/2016/05/social-media-hr-my-speaking-notes-for.html
A short presentation I gave to a group of HR Professionals on why I use social media, the benefits, how to get over some stumbling blocks, and why I think everyone should just have a go!
A deck of essential truths to help leadership in a time of abrupt change and disruption by Nancy M. Picard, Ph.D., Managing Member, Picard LLC, former head of R & D, RHR International
Beth Kanter discusses the importance of self-care and well-being for nonprofit professionals and organizations. She explains that burnout is a serious problem in the nonprofit sector due to high demands and lack of resources. Creating a culture of well-being requires leadership commitment, employee engagement, and changing organizational practices and policies over time, not just quick fixes. When nonprofits prioritize self-care and culture change, it can help attract and retain top talent while also improving productivity and impact.
Guide to Getting Social presentation at the Association of Fundraising Professionals, Northern New England Annual Conference. November 3, 2012. Stowe, VT.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
These are some basic points and framework orientations for people who wish to organize and implement their own HIV/AIDS project.
Ideas and images are partly from TakingItGlobal, http://www.tigurl.org/aidsgta .
- Many people are dissatisfied with their current fitness levels but wearables and apps do not provide enough engagement and motivation.
- Motivation is a key problem, as people want fitness solutions that will actually change their behavior and keep them motivated through personalized messages.
- There is a large market opportunity here, as 40 million Americans have this motivation problem and it is estimated to be worth $26 billion by 2017. A new solution called MotivateMe aims to address this problem by providing personalized motivational messages to users.
The document provides guidance on developing a digital strategy for non-governmental organizations (NGOs). It discusses key global digital trends including the rise of new media channels, a generation that has grown up digital, and decreasing trust in institutions coupled with increasing influence of personal networks. The document then outlines how to conduct a digital SWOT analysis and write a basic digital strategy, emphasizing defining measurable goals, target audiences, relevant content, and implementation channels. The strategy example focuses on increasing engagement and attendance for a local arts organization through video content shared across social media.
What can the mental health sector learn from business blogging?Engage Comms Ltd
Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.
This document discusses how social media can benefit non-profits. It summarizes the Ulman Cancer Fund's experience using social media to educate, connect, and support people affected by cancer. They got their organization online through Twitter and Facebook in order to promote events, fundraising, and share news and information. While they have made progress, they recognize social media requires constant engagement and awareness of new technologies. The document recommends non-profits be authentic, active, and aware in their social media approach.
Lead the Way 2020: Facilitation Tools, Techniques, and Tips WiLS
Placing the community at the center of how the library plans and operates is vital, whether it is engaging residents to learn about aspirations or developing a collaboration with community partners. To be most successful when engaging community members or partners, quality facilitation is required. In this program, we share facilitator techniques and tools, including best practices for running effective meetings and holding conversations, that you can use to constructively manage both the process and people in different facilitation situations. In addition, we share our on-the-ground facilitator tips developed from our organization’s experience providing facilitation for different needs and environments.
Presented by Andi Coffin and Melissa McLimans for UW-Madison's Lead the Way conference on November 17, 2020
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
The document discusses the importance of social media listening for building relationships. It emphasizes that listening must be an organizational process supported by leadership. Organizations should listen across various social media platforms to keywords, mentions of the organization, products, executives, events, causes and more. When responding, organizations should provide feedback, answer questions, and share insights while also looking forward and backward. Regular measurement of social media listening efforts is important to assess impact over time.
The document discusses creating a culture of well-being in non-profit organizations. It begins with Beth Kanter sharing her personal experience with burnout and the importance of self-care. She then outlines strategies for non-profits to implement self-care practices, including making small changes like walking meetings, scheduling quiet time, and creating mindfulness habits. Kanter also discusses moving from individual self-care to a culture of "WE-care" through leadership engagement, listening to employees, and embedding well-being into organizational policies and activities. Examples are given of non-profits that have successfully shifted their culture to prioritize well-being. The presentation emphasizes that quick fixes do not work and real culture change requires patience and involvement
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Beth Kanter shared her story of success with social media and principles of content strategy. She emphasized setting measurable objectives, identifying influencers, and using ongoing relationship building. Kanter also stressed the importance of integrated content creation, coordination, and curation strategies. This includes organizing topics, remixing content, and curating the best external content to share. Finally, she discussed measuring social media using appropriate metrics to improve results over time.
This document discusses best practices for non-profits to use social media for networking and relationship marketing. It recommends that non-profits become "networked non-profits" that actively engage and listen to networks of people and organizations to reach outcomes. It provides tips for non-profits to start by engaging insiders like staff and boards in social media and to develop socially-engaged staff. It also discusses challenges like boundaries between personal and professional identities on social media and provides strategies for establishing an effective leadership presence on social platforms.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
This workshop will discussed how to strategically evaluate areas within a nonprofit in which integrating digital tools can increase an organization’s effectiveness, while also saving time, money, and stress. The workshop concludes by zeroing in on steps a small to medium size organization can take to optimize their Facebook Page, and help to answer the ever-elusive question of how to effectively use Social Media without it becoming a full-time job.
The document discusses Brett Whistler's relevant experience running a successful healthcare practice through organization, patience, communication, and cooperation. It also discusses having a consistent drive for excellence through research, practice, tools, and mentors. Brett believes Firepole Marketing's quality of helping others leads to helping ourselves through caring, mutual contribution, and collaboration. The document provides support for Brett Whistler's executive assistant application to Danny at Firepole Marketing.
Social Web: Patients are there. Are you?Colleen Young
This document discusses using social media in healthcare. It provides an overview of why healthcare organizations and professionals should use social media, including to inform and educate patients, build relationships, and collaborate. It then discusses where to start with social media, including choosing appropriate platforms like Twitter, blogs, Facebook and LinkedIn. It also covers setting goals, aligning strategy, providing value to audiences, measuring success through key performance indicators, and finding additional resources and support for using social media.
Social Media & HR - The DIY Professional Development ToolSarah Perdana
Find my speaking notes at: http://whippersnapperhr.blogspot.com.au/2016/05/social-media-hr-my-speaking-notes-for.html
A short presentation I gave to a group of HR Professionals on why I use social media, the benefits, how to get over some stumbling blocks, and why I think everyone should just have a go!
A deck of essential truths to help leadership in a time of abrupt change and disruption by Nancy M. Picard, Ph.D., Managing Member, Picard LLC, former head of R & D, RHR International
Beth Kanter discusses the importance of self-care and well-being for nonprofit professionals and organizations. She explains that burnout is a serious problem in the nonprofit sector due to high demands and lack of resources. Creating a culture of well-being requires leadership commitment, employee engagement, and changing organizational practices and policies over time, not just quick fixes. When nonprofits prioritize self-care and culture change, it can help attract and retain top talent while also improving productivity and impact.
Guide to Getting Social presentation at the Association of Fundraising Professionals, Northern New England Annual Conference. November 3, 2012. Stowe, VT.
Seeing is Buying - Visual Social Media for Real Estate Mitch Miles
2014 Winston-Salem Regional Association of REALTORS Technology and Business Expo
"Seeing is Buying or Seeing is Believing"
Mitch Miles, The 26.2 Group
An overview of essential apps and tools such as Instagram and Pinterest that turn seeing is believing into seeing is buying.
These are some basic points and framework orientations for people who wish to organize and implement their own HIV/AIDS project.
Ideas and images are partly from TakingItGlobal, http://www.tigurl.org/aidsgta .
- Many people are dissatisfied with their current fitness levels but wearables and apps do not provide enough engagement and motivation.
- Motivation is a key problem, as people want fitness solutions that will actually change their behavior and keep them motivated through personalized messages.
- There is a large market opportunity here, as 40 million Americans have this motivation problem and it is estimated to be worth $26 billion by 2017. A new solution called MotivateMe aims to address this problem by providing personalized motivational messages to users.
The document provides guidance on developing a digital strategy for non-governmental organizations (NGOs). It discusses key global digital trends including the rise of new media channels, a generation that has grown up digital, and decreasing trust in institutions coupled with increasing influence of personal networks. The document then outlines how to conduct a digital SWOT analysis and write a basic digital strategy, emphasizing defining measurable goals, target audiences, relevant content, and implementation channels. The strategy example focuses on increasing engagement and attendance for a local arts organization through video content shared across social media.
What can the mental health sector learn from business blogging?Engage Comms Ltd
Blogging workshop at Leeds Mind's social media surgery 19 Sept 2012. Aimed at mental health practitioners, researchers and patients, the presentation looks at what the sector can learn from business blogging.
This document discusses how social media can benefit non-profits. It summarizes the Ulman Cancer Fund's experience using social media to educate, connect, and support people affected by cancer. They got their organization online through Twitter and Facebook in order to promote events, fundraising, and share news and information. While they have made progress, they recognize social media requires constant engagement and awareness of new technologies. The document recommends non-profits be authentic, active, and aware in their social media approach.
Lead the Way 2020: Facilitation Tools, Techniques, and Tips WiLS
Placing the community at the center of how the library plans and operates is vital, whether it is engaging residents to learn about aspirations or developing a collaboration with community partners. To be most successful when engaging community members or partners, quality facilitation is required. In this program, we share facilitator techniques and tools, including best practices for running effective meetings and holding conversations, that you can use to constructively manage both the process and people in different facilitation situations. In addition, we share our on-the-ground facilitator tips developed from our organization’s experience providing facilitation for different needs and environments.
Presented by Andi Coffin and Melissa McLimans for UW-Madison's Lead the Way conference on November 17, 2020
The document discusses how human brands are perceived based on warmth and competence. It explains that customer loyalty is driven by how brands build relationships through social media. Different social media platforms are described as ways to engage customers, with Pinterest emphasizing using great images to solve problems or inspire. The document contrasts social brands, which are marketing-driven and focus on engagement metrics, with social businesses where collaboration across the organization is key to social media participation.
The document discusses the importance of social media listening for building relationships. It emphasizes that listening must be an organizational process supported by leadership. Organizations should listen across various social media platforms to keywords, mentions of the organization, products, executives, events, causes and more. When responding, organizations should provide feedback, answer questions, and share insights while also looking forward and backward. Regular measurement of social media listening efforts is important to assess impact over time.
The document discusses creating a culture of well-being in non-profit organizations. It begins with Beth Kanter sharing her personal experience with burnout and the importance of self-care. She then outlines strategies for non-profits to implement self-care practices, including making small changes like walking meetings, scheduling quiet time, and creating mindfulness habits. Kanter also discusses moving from individual self-care to a culture of "WE-care" through leadership engagement, listening to employees, and embedding well-being into organizational policies and activities. Examples are given of non-profits that have successfully shifted their culture to prioritize well-being. The presentation emphasizes that quick fixes do not work and real culture change requires patience and involvement
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Social media for professional enhancement webinarLisa Gualtieri
I presented 2 webinars on Social Media for Professional Enhancement for alumni and students in Public Health and Professional Degree Programs at Tufts University School of Medicine. The slides included 3 case studies from graduates who use social media well: Pam Ressler, Sara Rattigan, and Corinne Dobbas.
Social Media for Professional Enhancement Lisa Gualtieri
I had the honor to present to the annual meeting of the Alumni Association of the Tufts University School of Medicine Public Health and Professional Degree (PHPD) Program. Here are my slides which highlight the excellent social media use of graduates @pamressler, @s_rattigan, and @RDCorinne
Get Connected: How to make Social Media Work for YouRichard R Dancy
This document summarizes a 45-minute presentation on using social media effectively for business. It discusses common frustrations with social media, presents a case study, and outlines a three-step strategy for businesses: 1) Set up profiles and plan content, 2) Generate daily posts, and 3) Engage with the right audiences. It emphasizes the importance of education, having a social media policy, focusing on audiences rather than brands, using relevant content like video, and setting a budget for social media marketing.
These are the slides from Dan Dunlop's presentation at the UNC School of Dentistry - November 2012. The topic was social media and the dental practice.
The document discusses social media and provides advice for non-profits on effectively using social media. It emphasizes the importance of being strategic and selective with limited resources, focusing social media efforts where an organization's supporters are already active. It also stresses having a content plan for each channel while still being flexible to take advantage of opportunities, and breaking down silos within an organization to better coordinate social media messaging. The overall message is that social media is about engaging people and that an organization needs to come back to focusing on the basics of their mission through their social media activities.
YouthLink Scotland - Intro to Social MediaAdam Lang
A presentation prepared in 2011 to intoroduce staff members to the (then) current social media landscape in Scotland and the opportunities it represented for the sector. A bit too wordy, but still has some useful info.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It discusses setting measurable goals focused on lead generation and customer acquisition. It recommends auditing competitors' social media strategies and overhauling your own presence with consistent branding. The key is creating and amplifying engaging content across multiple platforms while measuring results and adapting the strategy accordingly. Regular posting of different content types and sharing relevant outside content is important for building an engaged community.
The document discusses social media engagement and measurement. It covers defining goals for social media use, understanding your audience, having a strategic plan, using tools like Facebook, Klout and SproutSocial to measure engagement, and bringing it all together with reflection. Key tactics discussed include importing social profiles into dashboards to streamline communications, launching posts across platforms, and using metrics to identify impact. The document provides guidance on developing an effective social media strategy.
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Exposing the Mystery of Social Media Success (BoardSource, March 2014)Emily Davis Consulting
Does your organization have an online presence, but need to learn more about effective use of social media? Is your board struggling with roadblocks around oversight and implementation of community outreach using social media? Join BoardSource for this webinar where we will explore social media myths and learn the foundational concepts in using any social media channel. Participants will hear how to best implement social media activity through board engagement, committee involvement, hiring the best digital communications consultant, and measuring your successes.
How Gov’t Agencies Can Build Audience and Increase EngagementLauren Modeen
This document summarizes a presentation given at the DODASSMC Conference in Arlington, VA on April 21, 2011 about how government agencies can build audience and increase engagement. The presentation outlines a 10 step approach to building audience that includes identifying goals, defining success metrics, enlisting stakeholders, partnering with experts, developing community and content strategies, launching initiatives, actively engaging the community, and measuring results. It also provides 6 tips for increasing engagement, such as connecting with members, educating audiences, empowering feedback, keeping members energized and enforcing guidelines to enhance the community experience over time.
This document provides an overview of essential elements of an effective nonprofit communications plan. It discusses defining your brand and key audiences, developing clear and compelling messages, setting goals and strategies, and choosing appropriate tools and tactics. These include media relations, self-generated communications like newsletters and websites, and leveraging strategic partnerships. The document stresses integrating your messaging across all channels, evaluating your efforts, and being prepared with a crisis communications plan. The overall message is that nonprofits need a thoughtful, audience-focused plan to successfully communicate their mission and impact.
These are slides from a master class I taught at the 2013 NC Philanthropy Conference. The introductory slides are very much social media 101. Later in the presentation we deal with integrating social and digital media into fundraising campaigns. http://www.jenningsco.com
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
The document provides guidance on developing an effective social media plan in 9 steps: 1) Listen to yourself and your current channels; 2) Listen to others by researching online conversations; 3) Create personas of your target audiences; 4) Map your available assets like staff time; 5) Define goals and metrics; 6) Clarify your core message; 7) Select appropriate social media channels; 8) Join conversations while following best practices; and 9) Continuously listen and re-evaluate your strategy based on what works best. The key is to authentically engage your targets through transparent, conversational interactions.
Social communications the myths and realitieslloydgofton
The document discusses the myths and realities of social media for small and medium-sized enterprises. It summarizes that while many companies are using social media, few are effectively measuring its impact or integrating it into marketing. It recommends that companies focus on listening to customers, capturing actionable data, learning from insights, and engaging customers in relevant conversations. Rather than viewing social media as a separate department, companies should see it as a way to better understand customer needs and bring customers into the business.
This is an updated version of a previous presentation . Updates include how social media is included in the 2018 NASW Standards of Practice for Technology and Ethical Standards.
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
Similar to Presentation to PRSA in Eugene, Oregon on April 9, 2012 (20)
These lecture slides, by Dr Sidra Arshad, offer a simplified look into the mechanisms involved in the regulation of respiration:
Learning objectives:
1. Describe the organisation of respiratory center
2. Describe the nervous control of inspiration and respiratory rhythm
3. Describe the functions of the dorsal and respiratory groups of neurons
4. Describe the influences of the Pneumotaxic and Apneustic centers
5. Explain the role of Hering-Breur inflation reflex in regulation of inspiration
6. Explain the role of central chemoreceptors in regulation of respiration
7. Explain the role of peripheral chemoreceptors in regulation of respiration
8. Explain the regulation of respiration during exercise
9. Integrate the respiratory regulatory mechanisms
10. Describe the Cheyne-Stokes breathing
Study Resources:
1. Chapter 42, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 36, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 13, Human Physiology by Lauralee Sherwood, 9th edition
Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
One health condition that is becoming more common day by day is diabetes.
According to research conducted by the National Family Health Survey of India, diabetic cases show a projection which might increase to 10.4% by 2030.
Local Advanced Lung Cancer: Artificial Intelligence, Synergetics, Complex Sys...Oleg Kshivets
Overall life span (LS) was 1671.7±1721.6 days and cumulative 5YS reached 62.4%, 10 years – 50.4%, 20 years – 44.6%. 94 LCP lived more than 5 years without cancer (LS=2958.6±1723.6 days), 22 – more than 10 years (LS=5571±1841.8 days). 67 LCP died because of LC (LS=471.9±344 days). AT significantly improved 5YS (68% vs. 53.7%) (P=0.028 by log-rank test). Cox modeling displayed that 5YS of LCP significantly depended on: N0-N12, T3-4, blood cell circuit, cell ratio factors (ratio between cancer cells-CC and blood cells subpopulations), LC cell dynamics, recalcification time, heparin tolerance, prothrombin index, protein, AT, procedure type (P=0.000-0.031). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and N0-12 (rank=1), thrombocytes/CC (rank=2), segmented neutrophils/CC (3), eosinophils/CC (4), erythrocytes/CC (5), healthy cells/CC (6), lymphocytes/CC (7), stick neutrophils/CC (8), leucocytes/CC (9), monocytes/CC (10). Correct prediction of 5YS was 100% by neural networks computing (error=0.000; area under ROC curve=1.0).
These lecture slides, by Dr Sidra Arshad, offer a quick overview of the physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar lead (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
6. Describe the flow of current around the heart during the cardiac cycle
7. Discuss the placement and polarity of the leads of electrocardiograph
8. Describe the normal electrocardiograms recorded from the limb leads and explain the physiological basis of the different records that are obtained
9. Define mean electrical vector (axis) of the heart and give the normal range
10. Define the mean QRS vector
11. Describe the axes of leads (hexagonal reference system)
12. Comprehend the vectorial analysis of the normal ECG
13. Determine the mean electrical axis of the ventricular QRS and appreciate the mean axis deviation
14. Explain the concepts of current of injury, J point, and their significance
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. Chapter 3, Cardiology Explained, https://www.ncbi.nlm.nih.gov/books/NBK2214/
7. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
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Muscles of Mastication by Dr. Rabia Inam Gandapore.pptx
Presentation to PRSA in Eugene, Oregon on April 9, 2012
1. Hippos, hashtags, and
integrating social media:
What you need to know about strategic
social media use in Public Relations
Dana Lewis | @DanaMLewis | Dana.Lewis@Swedish.org
9. Integrating social media into PR
1. ENGAGE your audience
2. AUGMENT traditional thinking
3. MANAGE your digital strategy
10. Social media isn’t what you think it is.
(and it’s not what you think that matters.)
11. Blog posts, stories, events, in the news, Q&A
Physician videos, flash mob, robotic videos
First news releases, gradually more
engagement & RTs, health articles
1. ENGAGE ( with interesting content)
23. Measure this…
• Pre-registrants
• Google Analytics for tab views
• Clicks, shares, likes
• New patient signups at the event
• …how many registrants became
patients long term
26. 26
Why we involve employees:
• They’re on the front lines, treating patients
• Tap into incredible knowledge base
• Best brand ambassadors/advocates
• They WANT to get involved!
27. 27
How to get employees involved:
• Education
• Internal social media group
• Ask them for ideas, content
• Involve them in planning
• Feature their stories
31. 31
Don’t forget to educate!
Set your own (internal and external) policies
• Set standard for ethical and legal
behavior in social media
• Blaze the path
• Have internal policies in place in
addition to tools, trainings, and
resources.
• Be clear with your communities
regarding commenting/posting
policies
32. 1. ENGAGE your audience
2. AUGMENT traditional thinking
3. MANAGE your digital strategy
33. • Figure out what works (not everything does)
• One size does not fit all
• Don’t be afraid to try again
Step 1: Have a vision
34. "The best tools in your social media
toolkit begin with 'e': education, energy,
enthusiasm, and encouragement.”
-@DanaMLewis
Step 2: Get others on board
35. Resources and tools for employees –
no matter how they use it
(or if they don’t)
“E”ducation
36. If you're not excited about what
you're doing, and willing to work hard
at it, why should anyone else?
“E”nergy
“E”nthusiasm
37. It's a lifelong learning process.
You never reach the "guru" stage.
Support yourself and others.
“E”ncouragement
38. Lessons learned:
• “Doing social media” is scary
• Those naturally interested & excited do best
• Wade in rather than dive
39. What to do: stop marketing
• Build your channels
• Engage
• Get off the bullhorn
40. What to do: stop marketing
• Facebook isn’t a bandaid
• Since you’ve built up channels, utilize them!
• Make sure your strategy for social media
aligns with bigger picture marketing, PR,
and business strategies and objectives
41. 10 Things We’ve Learned
1. If you’re not producing content….
2. SM can lead to mainstream media
attention.
3. Connect your experts to the community via
SM.
4. Invest in SM relationships the way you
invest in mainstream media relationships.
5. Integrate SM into your campaigns.
42. 10 Things (continued)
6. It takes a village.
7. Package your SM efforts.
8. Use SM as a listening tool.
9. Don’t be afraid to facilitate or own SM.
10. Be prepared for it to take work.
43. 1. Know who you’re engaging with.
2. Know where they are (and why)
3. Know what they’re doing.
NOW you can connect.