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New business plan( Green Coconut- Sipco)
- 1. 8/30/201 6 1
- 3. Company & Product Profile Product Name RASA Pvt Ltd Company Name Sipco (Green Coconut Water) Slogan We Create What We Imagine Logo Company Address RASA Pvt Ltd 12 R.K Mission Road Dhaka Factory Address Cox’s Bazar Chittagong
- 4. Product Features Packaging Packaged Coconut Water Price 12, 24
- 5. Product Features (cont.) Size of The Pack 250ml, 500ml
- 6. Processing Criteria Estimated Durability 2 months from date of manufactured Machinery Used Advanced Technology imported from UK, USA & Netherlands
- 7. Supply Chain
- 9. SWOT Analysis(Cont.) Strengths • Available input materials. • Low production cost. • Technological and marketing knowledge. • Strong distribution channel. • Easy manufacturing process. • Reasonable price. Weaknesses •It is easy to copy the idea by others. •Taste differ from the natural green coconut water. •Green coconut water cannot be preserved for longer period.
- 10. SWOT Analysis(Cont.) Opportunities • Monopoly market • Large market • High demand • Might have a chance to get subsidies by Govt. to export Threats • High competition in future by copying the idea • Entrance of new product • Alternatives are avoidable in some segment • Uncertainty of launching a new product.
- 11. Distinct Competency Customer satisfaction Quality product Reasonable pricing Long term customer relationship Creating “Brand Loyalty”
- 12. Breakeven Chart In the initial operations of a newly started business, a more realistic aim is to break-even rather than making profit. After analyzing the market situation, competitor’s strategy and so on other related factors, we find out that our break-even point is in case of 250 & 500 ml as 92708& 59333taka respectively. To make profit, we have to do business more than this target.
- 13. COST SHEET OR STATEMENT OF COST(250ml) Purchases Direct Labor/Wages Prime Cost Factory expenses Rent, rates & insurance Managers Salary(factory) Depreciation on plant & machinery Works Cost Office & Administration expenses General expenses Rent, rates, insurance Cost of Production Selling and distribution overheads Travelers’ salaries & communication Sales manager’s salary Advertisement Delivery van- maintenance & running expenses Total Cost or Cost of Sale Profit Sales 14250 30000 17000 8500 13450 12000 20000 24000 9300 826000 138000 964000 61250 1025250 21950 1047200 65300 1112500 87500 1200000
- 14. COST SHEET OR STATEMENT OF COST(500ml) Purchases Direct Labor/Wages Prime Cost Factory expenses Rent, rates & insurance Managers Salary(factory) Depreciation on plant & machinery Works Cost Office & Administration expenses General expenses Rent, rates, insurance Cost of Production Selling and distribution overheads Travellers’ salaries & communication Sales manager’s salary Advertisement Delivery van- maintenance & running expenses Total Cost or Cost of Sale Profit Sales 18250 30000 22000 12300 13450 17000 24000 24000 12000 1062000 189000 1251000 70250 1321250 25750 1347000 77000 1424000 176000 1600000