cadbury company ppt

1. • GEORGE CADBURY FOUNDER OF THE
TRUST 1839 – 1922
• John Cadbury opened a shop in Birmingham
selling cocoa and chocolate in 1824
• On 7 May 2008, the separation of their
confectionery and Americas Beverages
businesses was completed

2. • Cadbury India is a fully owned subsidy of Kraft
Foods Inc
• The combination of Kraft Foods and Cadbury
creates a global powerhouse in snacks,
confectionery and quick meals.

3. • Approximately $50 billion in revenues
• 25%+ of global revenue from emerging markets
• #1 in global confectionery
• #1 in global biscuits
• More than 50% of global revenue from snacks
and confectionery

4. revenue
With annual revenues of approximately $50
billion, the combined company is the world's
second largest food company, making delicious
products for billions of consumers in more than
160 countries. The company employ
approximately 140,000 people and have
operations in more than 70 countries.

5. • 11 brands with more than $1 billion in revenue
• 70+ brands with more than $100 million in
revenue
• 40+ brands over 100 years old

6. In India, Cadbury began its operations in 1948
by importing chocolates.
After 60 years of existence, it today has five
company-owned manufacturing facilities at
Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4
sales offices (New Delhi, Mumbai, Kolkota and
Chennai).
The corporate office is in Mumbai.

9. • Chocolates
• Snacks
• Beverages
• Candy
• Gums

10. • Cadbury Dairy Milk
• Halls
• 5 Star
• Perk
• Éclairs
• Celebrations

11. MARKETING STRATEGIES FOR NEW
PRODUCT LAUNCH -A STUDY ON
CUNSUMERS AND RETAILERS RESPONSE
ON SELECTIVE PARAMETER FOR
LAUNCHING NEW CHOCOLATE SYRUP

12. • To find level of importance of factors influencing
purchasing decision of chocolate syrup.
• To find out the requisite factors responsible for
successful launch of chocolate syrup.

13. • SAMPLING
– Convenience Sampling
• UNIVERSE
– All the consumer of chocolate syrup in India
• SAMPLING UNIT
– Each single individual who is consumer of
chocolate syrup in Faridabad city & acted as
respondent

14. • QUALITY
• PACKAGING
• AVAILABLE SIZES

15. 1 litre 600 ml 300 ml
155 ` 115 `
275 `

16. • INTRODUCTORY PRICE
– 1 litre……275 `
– 600 ml …155 `
– 350 ml…. 115 `
• DISCOUNT

17. • PROMOTION
– Advertising Plan
– Electronic media
– Print media
– Visual display and holdings
• PROMOTIONAL PROGRAMMES
– Superior marketing
– Advance communications
– Innovative radio programs
– Effective press usage
– Cinema

19. • Main competitor:
– Godrej Hershey’s
– some other small manufacturer

20. • Profitability Objective
• Market Share Objective
• Customer Satisfaction

21. • BRAND AWARENESS
COMPANY NAME: CADBURY
BRAND NAME: CHOCO DELITE
CATEGORY: CHOCOLATE SYRUP
• AVAILABLE SIZES:
– 1 Ltr
– 600 ml
– 350 ml
• PACKAGING:
PLASTIC BOTTLES

22. • GEOGRAPHIC SEGMENTATION:
REGION:Country –wise;Province-wise; City-wise
etc
• DEMOGRAPHIC SEGMENTATION:
(a) Age:Under 13, 13-35,over 35
(b)Gender: Male, Female, children
(c )Income: Upper and middle class people
(d)Education: Uneducated, Primary school,
Matriculation, Intermediate, Bachelors, Masters
,PhD