Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Coco fresh manendra shukla

7,037 views

Published on

To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.

Published in: Business, Technology
  • project is excellent but I hardly see any of product in hyderabad and in andhra pradesh. if have the idea to expand your business and give dealership i am ready to take. i am a journalist with middle class background and wanted to start my own business. if you are interested please let me know I will come in contact to you. my phone number 9705422333, 9000444300. mail id -- veluri.shyam@gmail.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • 91 9898809898
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Associated with COCONUT WATER PROJECTS for past 10 years,COCOZING,COCOCOOL N FRESH,ANU COCO,feel free to call back for any assistance Best Wishes & Blessingsatul shah
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Associated with COCONUT WATER PROJECTS for past 10 years,COCOZING,COCOCOOL N FRESH,ANU COCO,feel free to call back for any assistance Best Wishes & Blessings
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Coco fresh manendra shukla

  1. 1. BP<br />C <br />C<br />Business Plan<br />FRESH<br />ManendraShukla<br />
  2. 2. COMPANY PROFILE<br /><ul><li>Company name :- CoCofresh agro.
  3. 3. Place :-7th milestone, Mumbai highway Road, Belgaum (Kar)
  4. 4. Company Business- The project is based on the processing of "coconut water “with flavors the packaging of the same in tetra packs add sell them. </li></ul>“We are into this business to earn money, generate employment and ensure quality prices to farmers and quality product to customers.”<br />
  5. 5. Why this location- Belgaum<br /><ul><li>Few distance from major cities like Mumbai 500, Bangalore 502,Hyderabad 515,Panji 150 km.
  6. 6. We benefit coconut farmers in belgaum district.
  7. 7. We buy coconuts from them at a competitive rate, process ,pack and sell them.
  8. 8. Karnataka is the third largest coconut producing state, growing 1.16 billion nuts a year.
  9. 9. Maharashtra produce the finest quality alphonso mangoes in India which is border area of belgaum.</li></li></ul><li>MISSION<br />“To be a leading producer of coco water based beverages using the natural essence of coconut and hygienic process, dynamic leadership and commitment to our partners and stakeholders.”<br />
  10. 10. VISION<br />“To be India’s Premier coconut water Company, offering nutritious & superior quality tasting drinks to its consumers. By 2016 we aim to achieve 15% of Market Share, and while doing it we would be the best in terms of consumer value, customer service and consistent and predictable growth.”<br />
  11. 11. Why coconut water?<br /><ul><li>Widely acknowledged as a health drink
  12. 12. Whole year demand in market.
  13. 13. Less wastage and more usage.
  14. 14. Possibility for expansion into other products.
  15. 15. Eco friendly product no environmental harm.</li></li></ul><li>  Numerous medicinal properties in coconut water<br /><ul><li>Excellent tonic for the old and sick
  16. 16. Effective in the treatment of kidney and urethral stones
  17. 17. Kills intestinal worms, small pox, chicken pox, measles, etc.
  18. 18. Good for feeding infants suffering from intestinal disturbances. 
  19. 19. Oral rehydration medium Keeps the body cool.</li></li></ul><li>Uses of Coconut<br />Domestic Uses<br />Industrial Uses<br />
  20. 20. Problem statement<br /><ul><li>The tender coconut sellers have a monopoly on the market.
  21. 21. Farmers do not receive adequate compensation.
  22. 22. Mostly manual labor are used.
  23. 23. Mediator make huge profits from market</li></li></ul><li>Solution<br /><ul><li>Our business plan is to purchase coconuts from the direct farmers at a competitive price.
  24. 24. Utilize the rest of the profits to further reinvest in the business.
  25. 25. As much as grow the firm we provide bigger returns to farmers.
  26. 26. Use automated machinery and advance equipments</li></li></ul><li>Opportunity & Market<br /><ul><li>Branded fruit beverage market in India is estimated to be worth Rs. 1,200 crores( drinks and juices combined)
  27. 27. Fruit drinks as a category is growing at 18-20 per cent, carbonated soft drinks are growing at 6-8 per cent.
  28. 28. Unique type of health drink
  29. 29. More than 90 % of sales occur through the unorganized route - juice centers, street corner shops and so on. </li></li></ul><li>Target Market…<br />Primary Market:-<br />– Kids – Fond of Fruit Juice (fond of mango, strawberry)<br />– Teens – More experimental<br />– Youth – Experimental and more buying power<br />– Working People<br />– Housewives<br />– Elderly people<br />Secondary Market<br />– Travel Industry<br />– Airlines, Railways and Local Transport Systems<br />– Recreational<br />– Movie Theatres, Malls, Amusement Parks.<br />– School, Colleges<br />– Hotels, Restaurants, Bars etc.<br />
  30. 30. Market Segmentation<br /><ul><li>Variables Used for Segmentation
  31. 31. 1) Geographic variables
  32. 32. 2) Demographic variables
  33. 33. 3) Psychographic variables
  34. 34. 4) Behavioral variables</li></li></ul><li>Market Segmentation Variables<br />Geographic:-<br /><ul><li>To serve both domestic and international</li></ul> customers.<br /><ul><li> Metropolitan Cities, major towns of thestates.
  35. 35. Density of Area:- Urban, Semi-urban,ExUrbanRural.
  36. 36. Climate :- Northern, Southern .
  37. 37. Country Region :- East,West,North & South.</li></li></ul><li>Demographic:-<br /><ul><li>Age – all age group
  38. 38. Gender – Both Male and Female
  39. 39. Family size - doesn’t matter
  40. 40. Education - doesn’t matter
  41. 41. Income – middle & high end consumer
  42. 42. Occupation – student, working and retired people
  43. 43. nationality/race – doesn’t matter
  44. 44. language - doesn’t matter</li></ul>Market Segmentation Variables…Conti<br />
  45. 45. Market Segmentation Variables…Conti<br />Psychographic:-<br />
  46. 46. Behavioral:-<br /><ul><li>Benefit Sought
  47. 47. Product Usage Rate
  48. 48. Brand Loyalty
  49. 49. Profitability
  50. 50. Income Status
  51. 51. Occasions
  52. 52. Attitude towards Product . </li></ul>Market Segmentation Variables…Conti<br />
  53. 53. <ul><li>Users perceive coconut water as a healthy drink.
  54. 54. Users drink coconut water as a refreshing alternative to carbonated drinks.
  55. 55. Users willingly spend on products related to health and lifestyle.
  56. 56. Users enjoy coconut drinks not only as a means of healthy life, but as an intrinsically enjoyable activity in itself.</li></ul>Behavioral…<br />
  57. 57. Current Competitors… <br />Jain Agro foods Pvt. Ltd – Bangalore<br />(Karnatka).<br />Sakthi Coir Export – Coimbatore<br /> (Tamil Nadu).<br />Pure Tropic Manufacture – Tiruppur<br />(Tamil Nadu).<br />Sri Jayalaxmi foods – Ahemedabad(Gujarat).<br />Noval Products –Pondicherry <br />
  58. 58. SWOT Analysis<br />Strength<br /><ul><li>Adequate availability of raw</li></ul> materials.<br /><ul><li> High consumer retention rate .
  59. 59. Natural Product.</li></ul>Weakness<br /><ul><li>Seasonal availability of fruits
  60. 60. Brand acknowledgement
  61. 61. Late entry into the market.</li></li></ul><li>Opportunity<br /><ul><li>Participation with a growing</li></ul> industry.<br /><ul><li> Competitive advantage over</li></ul> carbonated soft drinks.<br /><ul><li>Success of incredible India</li></ul> campaign<br /><ul><li>Champions league in 2011</li></ul>Threats <br /><ul><li>Unstable government policies
  62. 62. Rising Global Warming</li></li></ul><li>MARKETING MIX<br />
  63. 63. PRODUCT<br /> COCO FRESH is a 100 percent coconut water which will be produced and marketed by Coco Beverage Ltd. We prefer tetra pack because the product is aseptically packed and it retains the original flavor and tastes  and hence you feel like drinking the water directly from the coconut. BRAND NAME: COCO FRSEH.<br /> COCO FRESH in three flavors :-<br /> Coco FRESH ( Normal )<br /> Coco FRESH ( Sugar Free ) <br /> Coco FRESH ( Mango Flavors )<br />All Above Three are available in 180ml & 560ml with Tetra Packaging . <br />
  64. 64. PRODUCT LIFE CYCLE<br />Our product lie in Introduction Period of PLC<br /><ul><li> Low sales
  65. 65. High costs per customer
  66. 66. Negative profits
  67. 67. Innovator customers
  68. 68. Few competitors</li></ul>Objective: To create awareness of product<br /><ul><li> Offer a basic product
  69. 69. Selective distribution
  70. 70. Awareness – dealers and early adopters
  71. 71. Induce trial via heavy sales promotion</li></li></ul><li>PROJECT LOCATION<br />
  72. 72. <ul><li>In the initial phase we would be outsourcing coconut processing & packaging of Coco Beverage .
  73. 73. Coconut would be purchased from Belgaum unit & Processing & Packaging would be outsourced to local producer.
  74. 74. Mode of Transport: Road Transport.</li></ul>Place… <br />
  75. 75. Distribution Channel <br />Belgaum<br />Delhi<br />Mumbai<br />Within region <br />
  76. 76. PRICING<br />As a new comer our pricing strategy is to introduce<br />our products in the market at lower prices so as to<br />create huge demand in the market and then compete<br />with other competitors.<br />As we come up in the demand, we will increase our<br />prices and will provide more efficientand affordable drinks . <br />
  77. 77. Pricing Policy …<br /><ul><li>Apply the concept of providing quality product at optimum price
  78. 78. Provide Lucrative discounts, deals and schemes
  79. 79. Adopt sales oriented objective
  80. 80. Have one price policy to maintain a goodwill among customers.</li></li></ul><li>Pricing strategy <br />
  81. 81. Factors… <br />The factors which will contribute to the success for our juice demands in market:<br /><ul><li>High consumer retention rate
  82. 82. Price, a competitive advantage
  83. 83. Natural product
  84. 84. Great distribution network
  85. 85. Well – Health product </li></li></ul><li>Promotional Ideas <br />
  86. 86. <ul><li>Change beverage choices in vending machines at school and collages
  87. 87. Assess the financial impact on school and collage profits
  88. 88. Identify approaches to promote healthful beverage choices and maintain profits for schools and collages</li></ul>Long-Term Strategy<br />
  89. 89. Contd….<br /><ul><li>Change advertising on beverage vending machines
  90. 90. Change beverage choices to water, sports drinks, and 100% fruit juices
  91. 91. Collect and submit monthly financial data from school and collages
  92. 92. Provide a Rs. 3,000 incentive per school in the project</li></li></ul><li>Tie – Up Promotion <br />Strategy <br /><ul><li>We will tie up with PVR cinemas to increase our branding.
  93. 93. Will be putting up vending machines in every PVR cinemas like – Bangalore, Gujarat, Hyderabad,</li></ul> Maharashtra, MP, NCR, Punjab, UP<br />
  94. 94. Facebook :- <br />Creating a community on facebook.<br /> Creating a Fan page on facebook.<br />Twitter :- <br /> Regular tweets on product and event updates will ensure interactivity.<br />Web Marketing…<br />
  95. 95. Processing of CoCofresh<br /> Coconut Water<br />TetraPacked Water<br />Processing<br />Transported by rented truck<br />Farmer<br />Warehouse<br />(Belgaum)<br />Transport and Processing<br />Processing<br />(Belgaum)<br />Tetrapack <br />Unit<br />Transported <br />by rented <br />truck<br />Purchase<br />Stalls and <br />Shops<br />Customer<br />
  96. 96. H.R. Practices<br /><ul><li>Training & Development
  97. 97. Skills required
  98. 98. Salaries
  99. 99. Safety
  100. 100. Standard Working Environment </li></li></ul><li>Financial Estimates<br />
  101. 101. Financial Data<br /><ul><li> Form of business : Partnership
  102. 102. Total cost of the project : 2,94,82,517
  103. 103. Plant Capacity : Processing of 5000 liter per day
  104. 104. Means of financing : 50% through partner’s capital</li></ul> 50% through loan<br /><ul><li> Major raw material : Coconut
  105. 105. Total number of workers : 25
  106. 106. Depreciation rate : WDV @ 15%
  107. 107. Average DSCR for 3 years : 2.93 times</li></li></ul><li>Total cost of the project<br />
  108. 108. Details of the land and Building<br />
  109. 109. Annual Demand estimation for 100% capacity<br />8200 units per day<br />
  110. 110. Raw material estimation for 100% Demand capacity<br />From 10,000 coconut you get 2000 ltr<br />
  111. 111. Projected Profit and Loss A/c<br />
  112. 112. Conti…<br />
  113. 113.
  114. 114.
  115. 115. OTHER KEY INFORMATION<br />Excel Sheet<br />
  116. 116. Thank you!!!!<br />

×