4. BRIEF DESCRIPTION
• In India because of its considerable hold on jeep market it was
ranked 6th in 2004 which was up from 10th rank.
• However as we know that the world is leading towards globalization
many new opportunities & threats are coming with it.
• M & M has faced a cut throat competition in its jeep market in price
size because TATA jeeps & tempo are providing same quality jeeps
at low price.
• To the above point M & M felt that it has to grow & maintain its
position in India as well as in world so it generate export policies
also to participation in trade fairs abroad so as to be known
globally.
5. • It also started manufacturing diesel engine’s in collaboration with
foreign company that is Peugeot of France.
• It also decided to extent its segment in various countries like
Australia , Denmark , Italy ,Norway, Sweden etc.
• However there also it faced competitions from Japanese
companies. But government liberalization policy helped him in
many way to expand its business.
• So it estimated to export around 2500 jeeps annually to Australia.
6. OPPORTUNITIES
• Mahindra & Mahindra made a decision to grow world wide
(formulate the export policy)
• Strategic planning for the growth of the company in future.
• As it is an globalised era many opportunities are there that is
Mahindra & Mahindra took participation in trade fares organized
in abroad that help to popularize its vehicle in other countries.
• Mahindra & Mahindra also get an opportunity by the government
on the liberalization policy that helps to expand its business.
7. THREATS
• Price rise
• Sluggish market for jeeps in India
• Better quality at low price provided by other companies.
• Possible shift of customers taste due to substitute vehicles.
• Modern design provided by other company of the world.
8. LESSON LEARNT
From the above case study we come to conclusion
that that Mahindra & Mahindra has given its best in
terms of product development and diversification
and the also change their strategy according to
present era i.e FACING CHALLENGES AND
OPPERTUNITIES thus becoming a dynamic
automobile company so far
