POLC Frame Work of Coca Cola Presentaion (MAS after PGDPA)
PRESENTED BY GROUP # 7
Students of Master in Administrative Sciences (MAS-Final),
Department of Public Administration, University Of Karachi.
MUHAMMAD ASIF KHAN
MR. ZIA KHURSHEED
PRINCIPLES OF MANAMEMENT (612)
THE COCA COLA COMPANY AN
Coca-Cola Company is the world's largest beverage
company,The largest manufacturer, distributor and
marketer of non-alcoholic beverage concentrates and
syrups in the world and is one of the largest
corporations in the United States.
The company is best known for its flagship product
Coca Cola invented by pharmacist John Stith
Pemberton in 1886. The Coca-Cola formula and brand
was bought in 1889 by Asa Candler who incorporated
The Coca-Cola Company in 1892.
Besides its namesake Coca-Cola beverage, Coca-Cola
currently offers nearly 400 brands in over 200 countries
or territories and serves 1.5 billion servings each day.
COCA COLA IN PAKISTAN
The Coca-Cola Company entered the
Pakistani market in 1953, and since then it
has expanded rapidly to become one of the
leading beverage companies in Pakistan. Its
operations support the bottler, distributors,
retailers, and in addition 10 vendor
OUR BUSINESS MODEL IN
Our business model, termed as the “The Coca-Cola System”
encompasses the production, marketing, sales and distribution of
our beverages. The Coca-Cola System in Pakistan comprises of:
The Coca-Cola Export Corporation, Pakistan & Afghanistan
Coca-Cola Beverages Pakistan Limited (CCBPL) established
in 1996 by The Coca-Cola Company. Currently almost 50%
shares, along with management rights of CCBPL lie with
Coca-Cola İçecek (CCI), the sixth largest Coca-Cola bottler in
CCI has a presence in 10 countries including Azerbaijan, Iraq,
Jordan, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkey
Extensive network of distributors, retailers and customers.
OUR BUSINESS MODEL
TCCEC is responsible for the manufacturing and selling
of the concentrates, beverage bases and syrups to
CCBPL. It also owns the brands and heavily partakes in
consumer brand marketing initiatives, besides having a
comprehensive public affairs and communications
CCBPL manufactures, packages, merchandises and
distributes the produced branded beverages. As the
bottling company, CCBPL is also responsible for
developing local networks, so that the end product
reaches the consumer in its best quality. This includes
customer development, market investment, order
collection, delivery and lastly cash collection.
We, at Coca-Cola strongly believe in delivering
sustainable growth by investing in a healthier future for
the people and our planet. We are a company committed
to making a positive difference.
COCA COLA PRODUCT LINE
Coca Cola Pakistan has a very narrow product range. It has
the following brands in Pakistan.
Minute Maid now Rani Pulpi
These products are sold in the market in different sizes of
bottles. These sizes are available for all its products.
CEO TURNAROUND PLANING
Coca-Cola CEO Muhtar Kent has a vision for the future.
A renewed focus on soda.
Boost performance by new innovation and
always remain discontent.
Coca-Cola wants to become even more global
icon, expanding its business.
The Secret Formula
– To refresh the world and inspire...
– Moments of happiness and optimism..
– To create values and make a difference...
Our vision serves as the framework for our Roadmap and guides
every aspect of our business by describing what we need to
accomplish in order to continue achieving sustainable, quality
People: Be a great place to work where people are inspired to be
the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
Our values serve as a compass for our actions and describe how
we behave in the world.
LEADERSHIP: The courage to shape a better future.
COLLABORATION: Leverage collective genius.
INTEGRITY: Be real.
ACCOUNTABILITY: If it is to be it's up to me.
PASSION: Committed in heart and mind.
DIVERSITY: As inclusive as our brands.
QUALITY: What we do, we do well.
Focus on Market
Focus on needs of
Get out into the
market and listen,
observe and learn
Possess a world
execution in the
Act with urgency
Have the courage
to change course
Act Like Owners
for our actions
assets and focus
on building value
people for taking
risks and finding
better ways to
Learn from our
outcomes -- what
worked and what
Be the Brand
Are to be globally known as a business.
Can strive towards innovation and create new
Can continue to plan for the next five to ten
Helping local communities and supporting
them financially, so they can create more
Businesses and Maximize Our Profit.
To continue to be an organization providing the
quality products to the valuable customers.
To select and retain the professional people for
To project an outstanding corporate image.
To satisfy the customer through extra ordinary
service and an excellent service along with the
complete tactical and operational support.
Fostering an open and inclusive environment
based on recognized workplace human rights,
where a highly motivated, productive and
committed workforce drives business success
through superior execution.
Conducting the business in ways that protect
and preserve the environment and integrating
principles of environmental stewardship and
sustainable development into the business
decisions and processes.
Investing time, expertise and resources to
provide economic opportunity, improving the
quality of life, and fostering goodwill in
communities where the business operates,
through locally relevant initiatives.
Providing products and services that meet the
beverage needs of the consumers, while
providing sound and rewarding business
opportunities and benefits for customers,
suppliers, distributors and local communities.
To increase the revenues by 20% as compared
to last year.
To increase the total retail customers by around
To increase the market share by 5%.
To find new customers,
To retain existing ones,
To bring back the discontinued accounts.
Organizing is the second management function. The
following steps are taken by the Coca Cola Company in
organizing their goals and objectives:
Delegation and Accountability
Organizing the Human Resources
ORGANIZING HUMAN RESOURCE
The company does the recruitment process when there
is a position empty and the recruitment is always done
on permanent basis in Coca Cola Company.
Our vision serves as the framework for our Road map
and guides every aspect of our business by describing
what we need to accomplish in order to continue
achieving sustainable, quality growth .
There is a high percentage of work specialization in the
Coca Cola Company because every manager is
appointed in the function in which he is expert so there
is no boredom or monotony.
ORGANIZING HUMAN RESOURCE
There is a high percentage of delegation in the
company. The work is done with proper authority and
When the issue of resource allocation comes into
action the Coca Cola Company has given the authority
to managers to use the resources of the company
where ever and whenever they are needed.
Mission driven focused on refreshing mind,
• Role culture is the culture that Coca-Cola
• Role culture is normally split up into a
number of functions include like accounts,
marketing and production.
• Culture works by logic and rationality rules
and procedures are the main source of
The Top management at coca cola also try to
emphasize to follow the prescribed culture of
Coca Cola has formal and documented values
that are communicated to all the employees.
To ensure proper application of the rules and
behavior of the values, the top management act
as role models, and closely administer and
review their employees behavior
Coca Cola on e-social networks.
OTHER SOCIAL ACTIVITIES
COCA COLA FOUNDATION:
Women: Economic empowerment and entrepreneurship
Water: Access to clean water, water conservation and
Well-Being: Active healthy living, education and youth
CEO and Chairman:
Leadership of TCCEC for Pakistan & Afghanistan Region:
RAZA AHMED, Director, Franchise & Commercial & Corporate
FAHAD QADIR, Director, Public Affairs & Communications
RIZWAN ULLAH KHAN, General Manager
SARAH FAROOQ, Legal Counsel
KALEEM FAZAL, Region Finance Manager
QASIM MAHMOOD, Technical Services Manager
FAISAL HASHMI, HR-Strategic Business Partner
ALI AKBAR, Director Marketing
ATIQUE KHAWAJA, Senior Quality Environment Occupational
Safety & Health (QEOSH) Manager.
The managers are responsible for taking major
Departmental managers are responsible for
leading and directing their subordinates.
Decision making process is centralized the top management
takes decisions. The following are the areas where the
important decisions has been taken place:
– The Package Positioning
– Trade Discounts
– Price Reductions
There is open environment in Coca Cola, which
discourages barriers among the members sharing
All Employees easily approach the Managers in any
Allows the employees to communicate with each other.
Before making decisions the top level managers
discuss it with the middle level managers shared till the
Interdepartmental communication is done in the form of
formal and informal manners, to get the feedback of
– Grouping of employees is done on the basis of
their common skills and work activities.
– Group members by promoting the interests of
the group members and by practicing social
– Group of employees are from all the levels,
functions and business units of the organization
Employee motivation is given a very
high consideration at Coca Cola. Following
tools has been applied for that
– High Attention
– Competitive Compensation Packages
– Performance Based Compensation
– Help them To Attain Individual Goals
– Safe & Healthy Working Environment
– Challenging Milestone
PROCESS / SYSTEM
Steward system assets and focus on building
– Centralize system of control.
– System requirements that enable them to
quickly achieve scale and efficiencies bottling
system across the globe provide vital
information that is incorporated in the
Control is done through the evaluation, which is based on the
objectives. Developed different criteria and different reporting
and controlling systems.
Sales Persons Reporting system:
Every sales person directly reports to market developer of
– Sales Persons Evaluation System:
Every salespersons evaluation is done on quarterly basis.
This evaluation also motivates salespeople to work hard
and get the promotion
– Provide vital information to the employees that
Is incorporated in company's strategies.
– The strategic workplace programs that help
assure the success of company's strategic
– Strategic goals are made for long term.
– Change strategies after every three years set by
the CEO & Chairman of the company