Coca Cola Report

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INDUSTRIAL VISIT REPORT
Venue: HindustanCoca-Cola Beverages Pvt Ltd.,
Bidadi - Karnataka
Date: 6th
January 2018
Duration: 1 1/2 Hours
By

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Krishna Arun Narulkar
INDEX
Sr.
No.
Particulars Page No.
1 Overview of the trip
22 Journey Details
3 Objectives
4 Company profile
 Overview
 About the company
 Leadership team
 Employee value
proposition
 Manufacturing
location
 Organisation chart
3-10
5 Group Discussion 11-12
6 Outcome of the visit 13
7 Group photo 14

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Over view of Trip
St. Xavier’s college has organised a industrial visit on 6th January 2018 to Hindustan Coco
Cola Beverages Pvt Ltd. located in Bidadi, Karnataka 53 km away from college.
The visit was organised under the guidance of faculties Ms. Nishita Shetty and Mr. Saieesh
Kanakula.
Journey Details
 We have started our journey from college campus at 9.45 am in morning.
 While travelling we had come across different colleges like Raja Rajeshwari
college of Engineering, campus of Christ university at kengeri etc.
 We reached Coco Cola plant, Bidadi at 11 pm and meet Miss. Illamati who is
supply chain manager and he guided us to know how the work process in the
plant starts.
Objectives
 To gain first hand information regarding functioning of the industry.
 To study various operations and production of Coco- Cola.
 To know how the tools/machinery helps in production.
 To make better interaction and know about various process and methods used.
 To know about the industrial environment.
 To develop interpersonal skills and communications.
 To understand the logistic supply chain management.
 To understand the production planning and quality control of brand.
 To have a practical view of bottling, filling, labelling, batching, labelling and
packaging technology.
 To understand the concepts of automation in the manufacturing industry.

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COMPANYPROFILE
Overview
Hindustan Coca-Cola Beverages Pvt Ltd, is one of India’s largest FMCG manufacturing and
distribution companies. It is responsible for the manufacture, package, sale and distribution of
beverages under the trademarks of The Coca-Cola Company. The Company owns and
operates 21 factories. It also sources from and supports 11 contract packers’ plants. A
network of 4,000 distributors and over 1.9 million retail outlets distribute the high quality,
great tasting beverages manufactured by Hindustan Coca-Cola Beverages.
 Coca-Cola India Pvt Ltd. is a Wholly-Owned Subsidiary of the Coca-Cola Company, USA.
While building the consumer franchise for The Coca-Cola Company trademarks, it also leads
world class governance systems for the operations of all partners in bottling, suppliers,
distributors and other stakeholders.
 Hindustan Coca-Cola Beverages Pvt Ltd. - As part of the Bottling Investments Group of
The Coca-Cola Company, HCCBPL has 21 bottling plants at strategic locations in various
states spread across India. We cover approximately 65% of bottling operations for the Coca-
Cola System in India.
 HCCBPL has an extensive distribution system spanning more than a million outlets operating
with world class execution standards. The focus of the system is to develop strong customer
value while delivering preferred choice of refreshment at an arm’s length of the desire to the
customer.


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 HCCBPL's Product Portfolio has an extensive range to choose from:
 Sparkling Beverages – Coca-Cola®, Diet Coke®, Thums Up®, Sprite®, Fanta®, Limca®,
Kinley® Soda, Schweppes® Tonic Water.
 Still Beverages – Maaza®, Minute Maid® Pulpy Orange, Minute Maid® Nimbu Fresh,
Minute Maid® 100% Juices (Apple, Grapes, Orange, Mixed Fruit), Minute Maid® range of
fruit flavoured drinks.
 Water – Kinley, Bonaqua.

 Over the years, Hindustan Coca-Cola Beverages Pvt Ltd. has focused on building world class
operations based on principles of safety, profitability and solid governance to claim sustained
growth. As part of our journey of moving towards being a World Class Company, we have
strengthened our organization in terms of Supply Chain, Infrastructure, Market Execution,
People, Processes, Compliance, Governance and Route-to-Market. This approach has enabled
us to build our portfolio through launching new packs and brands, coupled with a competitive
pricing strategy based on a balance of value pricing and eliminating waste.
About the Company
Hindustan Coca-Cola Beverages Pvt. Ltd, is company owned bottling operation and the
largest bottling partner of The Coca-Cola Company in India. Part of The Coca-
Cola Company’s Bottling Investment Group (BIG), HCCBPL is responsible for the
manufacture, package, sale and distribution of beverages under the trademarks of The Coca-
Cola Company. The company has a national footprint with over 20 company owned and 09
co-pack plants. With a network of over 5000 distributors and over 2.1 million retail outlets,
Hindustan Coca-Cola Beverages Pvt. Ltd.’s endeavor is to ensure products availability within
the arms reach of consumers.
HCCBPL has always placed high value on good citizenship and to that end, is supporting
communities by enhancing skills of rural youth through Career Development Centre,
improving the lives of communities around its bottling plant by very focussed intervention in
the areas of access to safe drinking water, sanitation and promoting sustainable agriculture
through Integrated Watershed Management Projects under Public-Private-Community
partnerships.
In the recent past, Hindustan Coca-Cola Beverages Pvt. Ltd. has joined hands with
Government of Maharashtra and Jain Irrigation Systems Ltd. (JISL) to support farmers
growing oranges in the state of Maharashtra. The Ground-breaking ceremony took place on
29th December 2016, in the presence of the Hon’ble Chief Minister of Maharashtra. Under
this initiative, farmers will be given training on usage of Ultra High-Density Plantation
(UHDP) technique to boost orange yield of Mandarin variety. UHDP is a modern agricultural
practice that ensures higher yield of agri-produce per acre of land and within a time span,
compared to traditional methods of farming. Project “Orange Unnati” seeks to unlock
prospects of leveraging “NOGA” brand (Nagpur Orange Grower Association) of Oranges
and is estimated to benefit 5,000 farmers.

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HCCBPL is the largest bottling partner of The Coca-Cola Company (www.thecoca-
colacompany.com) in India. It is a part of The Coca-Cola Company’s Bottling Investments
Group (BIG) and responsible for the manufacture, package, sale and distribution of beverages
under the trademarks of The Coca-Cola Company. The Coca-Cola Company, HCCBPL has
24 bottling plants at strategic locations in various states spread across India. We cover
approximately 65% of bottling operations for the Coca-Cola System in India. HCCBPL has
an extensive distribution system spanning more than a million outlets operating with world
class execution standards. The focus of the system is to develop strong customer value while
delivering preferred choice of refreshment at an arm's length of desire to the consumer. Over
the years, Hindustan Coca-Cola Beverages Pvt. Ltd. has focused on building world class
operations based on principles of safety, profitability and solid governance to claim sustained
growth. As part of our journey of moving towards being a World Class Company, we have
strengthened our organization in terms of Supply Chain, Infrastructure, Market Execution,
People, Processes, Compliance, Governance and Route-to-Market. This approach has enabled
us to build our portfolio through launching new packs and brands, coupled with a competitive
pricing strategy based on a balance of value pricing and eliminating waste.
Mission, Vision & Values
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a
company and serves as the standard against which we weigh our actions and decisions.
 To refresh the world...
 To inspire moments of optimism and happiness...
 To create value and make a difference.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business
by describing what we need to accomplish in order to continue achieving sustainable, quality
growth.
 People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate
and satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.

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Our Winning Culture
Our Winning Culture defines the attitudes and behaviors that will be required of us to make
our 2020 Vision a reality.
Live Our Values
Our values serve as a compass for our actions and describe how we behave in the world.
 Leadership: The courage to shape a better future
 Collaboration: Leverage collective genius
 Integrity: Be real
 Accountability: If it is to be, it's up to me
 Passion: Committed in heart and mind
 Diversity: As inclusive as our brands
 Quality: What we do, we do well
Focus on the Market
 Focus on needs of our consumers, customers and franchise partners
 Get out into the market and listen, observe and learn
 Possess a world view
 Focus on execution in the marketplace every day
 Be insatiably curious
Work Smart
 Act with urgency
 Remain responsive to change
 Have the courage to change course when needed
 Remain constructively discontent
 Work efficiently
Act Like Owners
 Be accountable for our actions and inactions
 Steward system assets and focus on building value
 Reward our people for taking risks and finding better ways to solve problems
 Learn from our outcomes -- what worked and what didn’t
Be the Brand
 Inspire creativity, passion, optimism and fun

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LEADERSHIP TEAM
Christina Ruggiero
(CEO - HCCBPL)
Shukla Wassan
(Executive Director - Legal &
Corporate Affairs, South Asia)
Harsh Kumar Bhutani
(Chief Financial Officer - HCCB
& Finance Head - Region South
Asia)
Rohit Gothi
(Executive Director -
Market Operations)
Dinesh Jadhav
(Senior Vice President -
Supply Chain)
Seema Nair
(Executive Director -
Human Resources)

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EMPLOYEE VALUE PROPOSITION

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MANUFACTURING LOCATIONS
 Jammu
 Dasna
 Goblej
 Varansi
 Patna
 Siliguri
 Bhopal
 Thane
 Pirangut
 Goa
 Hospet
 Aranya
 Bidadi
 Ameenpur
 Moula
 AliGuntur
 Chittoor
 Nemam
 Bhubaneswar

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HINDUSTAN COCO- COLA BEVERAGES PVT LTD. (BIDADI)
ORGANISATION CHART
S.N Sharman
(Chairman)
Nayan Piler
(Vice-chairman)
Sudhakar
(Manufacture
Department)
Feranjothi
(Manufacture
Department)
Jabeeb
(Utility
Manager)
Sharad (Quantity
Department)
Narasoji
rao(Security
Officer)
T.R. Kumar
(Maintainence
Department)

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GROUP DISCUSSION
On 6th January 2018, St. Xavier’s college organized its second industrial visit to Hindustan
Coca Cola Beverages Pvt Ltd. located in Bidadi, Karnataka 53 km away from college. The
visit was organized for the students pursuing MBA course to provide them with real insights
of the working procedure of an esteemed organization like Coca-Cola. The visit started early
in the morning. We left from the college around 9.45 am with our two faculty members in our
college bus which was provided to us by the college itself.
Firstly, while leaving from the college campus we had come across many educational
institutions. We were told to keep our mobiles in the bus as it was not allowed in the plant.
We reached there by 11 am. Heavy security check in process was done. Then all the students
and faculties were taken to the waiting lounge. In waiting lounge, they show us some
mandatory norms in the form of movie which must be followed by each person inside the
premises of the company. The person who is not following the company norms it is
considered as violation of the company norms and that person may be taken into custody.
After the movie, we were taken into the passage to enter inside the company. There were
hoardings and banners indicating certain norms of the company on both sides of the passage.
There were some safety mandatory norms like environmental Policy, quantity policy,
occupational and health policy, road safety policy, safe assembly point and the site layout of
the company.
We all were taken into the entrance of the company by the securities. Firstly, they said to wait
outside, then security has taken us in the canteen of the company. In the canteen there were
large number of tables and chairs. Almost it was a big canteen in the company. In the canteen
there were also notice boards showing day to day news inside the company as well as outside
the company. The notices of the company were placed in the notice board. There was also a
fridge, wall arts, large serving areas for the food and a frame of annual sports meet picture of
the coca cola company. The workers in the canteen serve us the coca cola can’s. They had
given us free coke can of 330ml which cost Rs.30 and a small can of diet coke of 200ml
which cost Rs.25. The coke cans were manufactured by HCC beverages Pvt Ltd. Pune,
Maharashtra.
The manager Illamati, told us that there are total six lines for packing, out of which 2 lines are
for plastic bottles packing, 4 lines for glass bottles packing. Almost 600 bottles are packed in
the line per minute. And, Mazza 165 bottles per minute are packed in the packing unit of the
company.
She also told that as per the demand of the consumer production is done. They collect the
information from the distributors to know the demand of the consumer regarding the Coca-
Cola. As per the consumer demand forecasting is done by the company to produced certain
litters of Coca-Cola drinks. Usually forecasting is done weekly and proper planning is made
for production of the drink. The company produces more than 10,00,000 litters of Coca-Cola

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daily in peak season and in off season they produce at most 1,00,000 litters of Coca-Cola
daily. We were also illustrated on how Marketing Strategies are adopted keeping in mind the
changing customer preferences and increasing competition in the market and how the
production in the factories are moving towards automation by using more and more superior
and advance technology and machines.
In the company 115 bottles are labelled at the time. Which are done by encoding and
decoding process. Also, there was a hot fill blow moulding machine in the company.
Heating Module Process
Smart water filtration process
Blowing
machine
High pressure it
is blowed
Inspection
window
Spring water Sand filter RO filteration
Vapour
disttillation
Ozonation Plant
(capacity 12m
3/4)
Filler
Caps PSL lableller

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Outcome of the visit
 From the visit I had a very good experience at Coca-Cola. As a visit had a good
combination of technical and management exposure.
 Showed a more interest in asking questions about the management and supply
chain system in different areas.
 A good technical exposure as we have seen the process of packing and labelling
which was completely automatic.
 Had a very good experience of visit and are thankful to the Industry and the
management for arranging the visit.
 Had a good experience about industrial environment.
 The company has the global and international quality standards.
 The industrial visit to Coca-Cola was an enriching experience for me in getting live
exposure of manufacturing which can help me with further career enhancements as
well as a fun-filled trip for the entire class.
 Our sweet and small trip ended by clicking pictures in the front gate of the company
where all of us enjoyed and cherished each and every moment of this incredible
journey and we started our journey back to the college in the same bus with the same
enthusiasm.

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Group photo